The english language training (elt) market size is expected to see strong growth in the next few years. It will grow to $122.7 billion in 2030 at a compound annual growth rate (CAGR) of 6.6%. The growth in the forecast period can be attributed to increasing demand for flexible learning formats, rising corporate investment in language training, expansion of english learning in emerging economies, growing integration of adaptive learning technologies, increasing focus on industry-specific language skills. Major trends in the forecast period include increasing adoption of online and blended learning models, rising use of ai-powered language learning tools, growing demand for personalized learning pathways, expansion of mobile-based language learning apps, enhanced focus on outcome-oriented training.
The increasing importance of English is expected to drive the growth of the English language training (ELT) market in the coming years. English, a West Germanic language, is widely spoken and understood around the world and is commonly used as a first or second language in many countries. The number of English speakers is rising due to globalization, greater access to education, and the prevalence of English in international business and media. Effective English communication requires not only knowledge of vocabulary and grammar but also the ability to express ideas clearly and confidently. Language training helps learners develop these skills through speaking, listening, reading, and writing exercises. For example, in October 2025, SIMON+SIMON Ltd., a UK-based communications agency, reported that in 2023, nearly 1.5 billion people worldwide spoke English either as a native language or with full fluency. Therefore, the growing importance of English is contributing to the expansion of the English language training market.
Leading companies in the English language training (ELT) market are developing innovative solutions, such as gamified English learning products, to capitalize on gamification principles and enhance user engagement, interactivity, and enjoyment in the learning process. A gamified English learning product is an educational platform or tool designed to teach English language skills by integrating gaming elements. For example, in March 2023, Duolingo, a US-based educational technology company, introduced Duolingo ABC to support English language learning among children in India through gamification. The unique feature of Duolingo ABC is aimed at children aged 3-8 years, enhancing their English language proficiency. This free app provides more than 700 engaging lessons covering the alphabet, phonics, and sight words in manageable segments. With nine levels available, children can learn at their own pace. The launch of Duolingo ABC expands the company's reach to young learners, particularly in markets such as India, where there is significant demand for English language learning.
In September 2024, Novakid Inc., a US-based educational technology company, acquired Lingumi for an undisclosed sum. Through this acquisition, Novakid aimed to accelerate its growth in AI-driven tutoring and self-paced English learning solutions for young learners, enhancing its platform’s technological capabilities and expanding the age range of its users. Lingumi Ltd., a UK-based educational technology company, specializes in providing AI-assisted, interactive English lessons and phonics courses for young children, particularly ages 2-6, through its widely used language learning app.
Major companies operating in the English language training (ELT) market are EF Education First, Pearson Plc, VIPkid Co, McGraw-Hill Education, Houghton Mifflin Harcourt Publishing Co., New Oriental Education & Technology Group, Duolingo, Rosetta Stone Ltd., TEFL International, Preply Inc., GEDU Global Education, Meten, Novakid Inc., Eleutian Technology Inc., New Channel International Education Group Ltd., Voxy, iTutorGroup Inc., Aeon Media Group Ltd., Inlingua International Ltd., Clear English Coach, Wall Street English, China Online Education Group, Berlitz Corp., Fluency Corp, Signum International ltd.
Asia-Pacific was the largest region in the English language learning market in 2025. It is expected to be the fastest-growing region in the forecast period. The regions covered in the english language training (elt) market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the english language training (elt) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The english language training (ELT) market includes revenues earned by entities by providing customized language training, intensive business English programs, exam preparation courses, and teacher training programs. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
English Language Training (ELT) Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses english language training (elt) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for english language training (elt)? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The english language training (elt) market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Product Type: English for Academic Purposes; English as a Foreign Language; English for Speakers of Other Languages; English as An Additional Language; English as a Second Language; English for Specific Purposes2) By Learning Method: Classroom; Online; Blended
3) By Application: Educational and Tests; Businesses; Kids and Teens; Adults
Subsegments:
1) By English for Academic Purposes (EAP): Pre-University Preparation Programs; University-Level English Courses; Academic Writing and Research Skills Training; Test Preparation for Toefl; Ielts; Etc.; Academic Speaking and Presentation Skills2) By English as a Foreign Language (EFL): Beginner to Advanced Level Courses; Intensive Language Courses; EFL for Business Communication; EFL for Travel and Tourism; EFL for Personal Development
3) By English for Speakers of Other Languages: General English Courses for Non-Native Speakers; English for Everyday Communication; ESOL for Immigrants and Refugees; Community-Based ESOL Programs; ESOLFor Academic and Professional Development
4) By English as An Additional Language (Eal): English Language Programs for Multilingual Learners; Eal for Young Learners (K-12); Eal for Adult Learners; Eal for Academic Success; Eal for Workplace Integration
5) By English as a Second Language (Esl): Esl for Adults; Esl for Children and Teens; Esl for Business and Professional Communication; Esl for Social Integration; Esl for Academic and Test Preparation
6) By English for Specific Purposes (Esp): English for Business and Corporate Communication; English for Medical and Healthcare Professionals; English for Engineering and Technical Fields; English for Legal Professionals; English for Aviation and Maritime Industries; English for Tourism and Hospitality
Companies Mentioned: EF Education First; Pearson PLC; Vipkid Co; McGraw-Hill Education; Houghton Mifflin Harcourt Publishing Co.; New Oriental Education & Technology Group; Duolingo; Rosetta Stone Ltd.; TEFL International; Preply Inc.; GEDU Global Education; Meten; Novakid Inc.; Eleutian Technology Inc.; New Channel International Education Group Ltd.; Voxy; iTutorGroup Inc.; Inlingua International Ltd.; Clear English Coach; Wall Street English; China Online Education Group; Berlitz Corp.; Fluency Corp; Signum International Ltd.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this English Language Training (ELT) market report include:- EF Education First
- Pearson PLC
- Vipkid Co
- McGraw-Hill Education
- Houghton Mifflin Harcourt Publishing Co.
- New Oriental Education & Technology Group
- Duolingo
- Rosetta Stone Ltd.
- TEFL International
- Preply Inc.
- GEDU Global Education
- Meten
- Novakid Inc.
- Eleutian Technology Inc.
- New Channel International Education Group Ltd.
- Voxy
- iTutorGroup Inc.
- Inlingua International Ltd.
- Clear English Coach
- Wall Street English
- China Online Education Group
- Berlitz Corp.
- Fluency Corp
- Signum International Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 95 Billion |
| Forecasted Market Value ( USD | $ 122.7 Billion |
| Compound Annual Growth Rate | 6.6% |
| No. of Companies Mentioned | 25 |


