E-Commerce Furniture Market Report 2026

The e-commerce furniture market size has grown strongly in recent years. It will grow from $36.99 billion in 2025 to $39.75 billion in 2026 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to expansion of internet and smartphone penetration, growth of urban residential housing, increasing preference for online shopping convenience, availability of multiple price comparison platforms, expansion of logistics and last-mile delivery services.

The e-commerce furniture market size is expected to see strong growth in the next few years. It will grow to $51 billion in 2030 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to increasing investments in immersive shopping technologies, rising demand for customized furniture solutions, expansion of cross-border e-commerce furniture sales, growing focus on sustainable sourcing, increasing adoption of digital payment solutions. Major trends in the forecast period include increasing adoption of online furniture marketplaces, rising demand for ready-to-assemble furniture, growing use of ar-based product visualization tools, expansion of direct-to-consumer furniture models, enhanced focus on sustainable furniture materials.

The growing adoption of smartphones is anticipated to drive the expansion of the e-commerce furniture market. Smartphones are portable devices designed for communication, internet browsing, and various applications. Their increasing usage is attributed to their convenience, versatility, and easy access to online services, along with the growing availability of apps. To cater to this trend, e-commerce furniture retailers have optimized their websites and created mobile applications, offering seamless shopping experiences on smartphones and tablets. For example, a report published by Uswitch Limited in February 2023 revealed that 71.8 million mobile connections were active in 2022, marking a 3.8% increase from the previous year. By 2025, the UK is projected to have 68.3 million people, 95% of whom will own smartphones. As a result, the widespread use of smartphones and mobile devices is fueling the growth of the e-commerce furniture market.

Major companies in the e-commerce furniture market are focusing on technological advancements, such as 3D Cloud Room Scanners, to provide accurate virtual room visualization, enhance furniture placement, reduce errors, and boost customer confidence during online purchases. A 3D Cloud Room Scanner utilizes smartphone-based scanning and augmented reality to generate a precise, interactive 3D model of a customer’s room, enabling virtual placement, movement, and customization of furniture, replacing traditional methods of manual measurement or static photos. For example, in February 2024, Stitch Industries Inc., a US-based online furniture retailer, launched the 3D Cloud Room Scanner integrated into its online 3D Space Planner. This tool allows customers to scan their rooms in minutes using an iPhone or iPad, producing an accurate 3D floor plan and enabling virtual arrangement and preview of furniture pieces. The technology reduces the risk of ordering furniture that doesn’t fit, increases user confidence, and streamlines the online buying process compared to conventional online shopping methods.

In June 2023, HNI Corporation acquired Kimball International Inc., aiming to combine their strengths in workplace, health, and hospitality furnishings and establish market leadership. Kimball International is a US-based omnichannel commercial furnishings company.

Major companies operating in the e-commerce furniture market are Wayfair Inc., Amazon.com Inc., Walmart Inc., Inter IKEA Systems B.V., JD.com Inc., Coupang Corp., Westwing, Cdiscount.com Inc., Tmall.com, Bygghemma Group First AB, Made.com, Overstock.com Inc., Pepperfry Limited, Urban Ladder Home Decor Solutions Pvt Ltd, Home24 SE, Castlery, Article, Joybird, Burrow, Zinus, VidaXL.

North America was the largest region in the E-commerce furniture market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the e-commerce furniture market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the e-commerce furniture market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The e-commerce furniture market consists of sales of complete furniture sets, individual furniture pieces, furniture accessories, and decor sold through online platforms. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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