DNA Test Kits Market Report 2025

This DNA Test Kits market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The DNA test kits market size has grown exponentially in recent years. It will grow from $2.09 billion in 2024 to $2.51 billion in 2025 at a compound annual growth rate (CAGR) of 20.1%. The growth in the historic period can be attributed to an increase in the number of direct-to-consumer genetic tests, a rise in demand for DNA testing for health & fitness, the rise in the geriatric population, an increase in the prevalence of cancer, and rising demand for disease diagnostics.

The DNA test kits market size is expected to see rapid growth in the next few years. It will grow to $5.16 billion in 2029 at a compound annual growth rate (CAGR) of 19.8%. The growth in the forecast period can be attributed to rising demand for personalized drug development, increased focus on personalized medicine, rising healthcare expenditure, increased demand for health-focused tests, focus on preventive healthcare, and increasing focus on population health management. Major trends in the forecast period include genetic testing technologies, digital health platforms, electronic medical records (EMRs), wearable devices, artificial intelligence (AI) and machine learning algorithms, drug development, ecological monitoring, biodiversity assessment, and wildlife conservation.

The increasing prevalence of genetic disorders is anticipated to drive the growth of the DNA test kits market in the coming years. Genetic disorders, stemming from abnormalities in the genome, can manifest through mutations in single genes (monogenic), multiple genes (polygenic), or chromosomal anomalies. Contributing factors to this rise include heightened awareness, advancements in diagnostic methodologies, lifestyle changes, and environmental influences leading to genetic mutations. DNA test kits play a pivotal role in identifying specific gene mutations or variations associated with inherited conditions, facilitating diagnosis and personalized treatment strategies. For example, in April 2024, as reported by the Centers for Disease Control and Prevention (CDC), approximately 6,000 newborns, or one in 700 babies, are affected by Down syndrome annually. Additionally, according to the World Health Organization (WHO) in February 2023, congenital diseases account for an estimated 240,000 neonatal deaths globally within 28 days of birth each year. Hence, the escalating prevalence of genetic disorders is a key driver behind the growth of the DNA test kits market.

Prominent players in the DNA test kits market are concentrating on developing innovative offerings, such as personalized DNA kits, to gain a competitive edge. Personalized DNA kits analyze an individual's DNA to provide tailored insights into their health, ancestry, and traits. For instance, in April 2023, MapMyGenome, an India-based genomics company, introduced BeautyMap, India's inaugural DNA-based test kit offering personalized recommendations for skincare and haircare products based on an individual's genetic profile. The kit includes a complimentary genetic counseling session with a certified genetic counselor, facilitating interpretation of results and informed decision-making regarding a customized beauty regimen.

In January 2023, QIAGEN N.V., a Germany-based biotechnology company, acquired Verogen Inc. for $150 million. This acquisition enables QIAGEN to provide a comprehensive workflow in human identification and forensics, bolstering its capacity to support investigators and researchers in advancing forensic science and accurately identifying suspects. Verogen Inc., based in the United States, specializes in providing DNA test kits for forensic and human identification applications, aligning with QIAGEN's strategic objectives to expand its portfolio and capabilities in key segments of genetic testing.

Major companies operating in the DNA test kits market are F. Hoffmann-La Roche Ltd., Thermo Fisher Scientific Inc., Abbott Laboratories, Danaher Corporation, Becton, Dickinson and Company, GE HealthCare Technologies Inc., Laboratory Corporation of America Holdings (LabCorp), Quest Diagnostics Incorporated, Eurofins Scientific SE, Agilent Technologies Inc., Illumina Inc., PerkinElmer Inc., Beckman Coulter Inc., Bio-Rad Laboratories Inc., QIAGEN N.V., Natera Inc., Myriad Genetics Inc., BGI Genomics Co. Ltd., NeoGenomics Laboratories Inc., Ancestry.com LLC, 23andMe Holding Co, Ambry Genetics Corporation, MyHeritage Ltd., CENTOGENE N.V., Everlywell Inc., Gene by Gene Ltd., Zymo Research Corporation, Devyser, Living DNA Ltd, Veritas Genetics, Nebula Genomics.

North America was the largest region in the DNA test kits market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the DNA test kits market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the DNA test kits market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

DNA test kits consist of materials and instructions for collecting an individual's DNA sample, typically obtained through saliva or cheek swabs. These kits facilitate genetic testing for ancestry, health traits, and disease predispositions, with samples usually sent to laboratories for analysis, yielding personalized genetic insights.

Common sample types for DNA test kits include saliva, blood, tissue, teeth and bones, and hair. Saliva, a fluid produced by salivary glands in the mouth, contains water, proteins, salts, and enzymes. These kits cater to a range of applications such as ancestry tracing, dietary analysis, and disease risk assessment, and are utilized by various entities including hospitals, diagnostic and forensic laboratories, as well as academic and research institutions.

The DNA test kits market research report is one of a series of new reports that provides DNA test kits market statistics, including DNA test kits industry global market size, regional shares, competitors with a DNA test kits market share, detailed DNA test kits market segments, market trends and opportunities, and any further data you may need to thrive in the DNA test kits industry. This DNA test kits market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The DNA test kits market consists of sales of DNA collection swabs, saliva collection tubes, transport tubes or containers, DNA sequencers, and DNA extraction and purification kits. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.