Athleisure Market Report 2026

The athleisure market size has grown rapidly in recent years. It will grow from $486.06 billion in 2025 to $536.81 billion in 2026 at a compound annual growth rate (CAGR) of 10.4%. The growth in the historic period can be attributed to rising fitness awareness, increasing casual wear adoption, early growth of sportswear brands, expanding retail fashion industry, changing lifestyle preferences.

The athleisure market size is expected to see strong growth in the next few years. It will grow to $756.25 billion in 2030 at a compound annual growth rate (CAGR) of 8.9%. The growth in the forecast period can be attributed to increasing urban lifestyle adoption, rising demand for performance clothing, growing influence of celebrity and influencer fashion, expanding online apparel retailing, rising interest in health oriented clothing trends. Major trends in the forecast period include growing demand for comfortable and versatile everyday apparel, rising popularity of fashion integrated sportswear designs, increasing consumer focus on fitness inspired lifestyle clothing, expansion of premium and branded athleisure collections, rising preference for stretchable and performance based fabrics.

The increasing sports participation is expected to propel the growth of the athleisure market going forward. Sports participation refers to engaging in physical activities or games ranging from recreational pursuits for fitness and leisure to competitive sports at amateur or professional levels, involving physical exertion and skill. The surge in sports participation is driven by rising awareness of the health and wellness benefits of physical activity, improved access to sports facilities and programs, and initiatives that promote inclusivity and diversity in sports. Athleisure wear is widely used in sports due to its comfort, functionality, and versatility, as it blends athletic performance features with casual, everyday style. For instance, in October 2024, according to the Sports & Fitness Industry Association (SFIA), a US-based non-profit organization, participation in team sports increased by around 8 million people in 2023 compared with the previous year, representing an 11% rise from 2022. Therefore, increasing sports participation is driving the growth of the athleisure market.

Major companies operating in the athleisure market are focusing on developing innovative solutions such as performance-driven athleisure apparel to enhance comfort, style, and functionality for both athletic and daily wear. Performance-driven athleisure apparel combines athletic performance features with everyday comfort and aesthetics, incorporating breathable fabrics, stretchable materials, and moisture-wicking technologies to provide flexibility, durability, and support. For instance, in February 2025, Nike, a US-based multinational sportswear company, partnered with SKIMS, a US-based shapewear and loungewear brand, to launch NikeSkims, a new athleisure line that merges Nike’s performance expertise with SKIMS’ body-conscious design approach. The collection features seamless construction, adaptive fits, and sustainable fabric blends, catering to a broad range of body types and activities. Its applications include gym workouts, yoga, running, and casual daily wear, offering benefits such as enhanced comfort, support, and versatile all-day style.

In October 2023, Anta Sports Products Limited, a China-based sporting goods manufacturer, acquired a majority stake in Maia Active for an undisclosed sum. This acquisition is aimed at bolstering Anta Sports' presence in the women's athleisure market segment and enhancing the group's brand portfolio, solidifying its position in the market. Maia Active is a China-based female athleisure brand specializing in stylish and functional training wear targeted at the local population.

Major companies operating in the athleisure market report are Nike Inc., Adidas AG, Hennes And Mauritz AB, The Gap Inc., Puma SE, Lululemon Athletica Inc., Under Armour Inc., ASICS Corporation, Reebok International Limited, Vuori Inc., Sweaty Betty, Outdoor Voices, Ten Thousand Inc., Isaora Inc., Athleta Inc., Fabletics LLC, Gymshark Ltd, Alo Yoga Inc., Rhone Apparel, Beyond Yoga LLC, Carbon38 Inc., Tracksmith LLC, On Running AG, Patagonia Inc., EILEEN FISHER Inc.

North America was the largest region in the athleisure market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the athleisure market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the athleisure market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The athleisure market consists of sales of pullovers, track jackets and pants, and tank tops. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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