The underwater camera market size has grown rapidly in recent years. It will grow from $5.62 billion in 2023 to $6.27 billion in 2024 at a compound annual growth rate (CAGR) of 11.7%. The expansion observed during the historical period can be credited to several factors, including the rising appeal of underwater pursuits, heightened interest in exploring beneath the waves and preserving marine environments, the burgeoning underwater tourism sector, growing levels of disposable income, and a heightened recognition of the significance of documenting underwater ecosystems and wildlife.
The underwater camera market size is expected to see rapid growth in the next few years. It will grow to $9.83 billion in 2028 at a compound annual growth rate (CAGR) of 11.9%. The anticipated growth in the forecast period can be ascribed to several factors, notably the sustained expansion of the underwater tourism sector, the widening scope of marine research and exploration endeavors, the escalating use of underwater cameras for commercial purposes, burgeoning consumer enthusiasm for adventure sports and outdoor pursuits, and the emergence of eco-tourism and nature conservation initiatives. Key trends expected during this period encompass ongoing technological advancements, the integration of artificial intelligence (AI) and automation functionalities, the utilization of underwater cameras in research and exploration contexts, and the development of sustainable and environmentally conscious solutions within the underwater camera industry.
The burgeoning popularity of underwater tourism is anticipated to drive the growth of the underwater camera market in the foreseeable future. Underwater tourism involves the commercial exploration and enjoyment of underwater environments, encompassing activities like diving, snorkeling, and submarine tours, aimed at enticing tourists to underwater attractions and destinations. This surge in underwater tourism is attributed to a growing interest in marine conservation and environmental awareness, advancements in dive tourism infrastructure, and the emergence of sustainable and responsible tourism practices. Underwater cameras play a crucial role in enhancing the underwater tourism experience by enabling tourists to capture, share, and preserve their underwater memories while also supporting educational, environmental, and research initiatives in marine conservation and exploration. For instance, in June 2023, according to the National Oceanic and Atmospheric Administration (NOAA), a US-based agency specializing in marine research and information provision, the US marine economy witnessed significant growth from 2020 to 2021. This growth included a 7.4% increase in GDP and a 10.5% rise in sales, with the marine tourism and recreation sector contributing $232 billion and displaying a 27.3% growth from 2020. Thus, the surge in underwater tourism is propelling the expansion of the underwater camera market.
Leading companies in the underwater camera market are concentrating on developing innovative products, such as the Ricoh WG-80, to enhance image quality and performance in demanding underwater conditions. The Ricoh WG-80 is a rugged and waterproof outdoor camera designed to withstand water, dust, cold, and shock, providing uncompromising protection. For example, in May 2022, Ricoh Imaging Americas Corporation, a US-based company specializing in photographic equipment and supplies, introduced the Ricoh WG-80. This durable, lightweight, and waterproof compact digital camera is specifically designed for underwater activities and features a back-illuminated CMOS image sensor for capturing high-resolution images, along with other functionalities such as 5x optical zoom, a built-in ring light for macro photography, underwater modes, full HD recording, and a 2.7-inch LCD monitor. The camera incorporates innovative features like six LED macro lights, underwater shooting optimizations, and various shooting modes and filters.
In January 2023, Halma PLC, a UK-based safety equipment company, acquired Deep Trekker Inc. for $47 million. This acquisition aims to expand Halma's footprint in underwater inspection and robotics by integrating Deep Trekker's expertise and product line of remotely operated vehicles (ROVs). Furthermore, the acquisition aligns with Halma's objectives of addressing environmental concerns, enhancing safety standards, and capitalizing on new growth opportunities across various sectors such as aquaculture, infrastructure, energy, search and recovery, commercial diving, defense, and ocean science. Deep Trekker Inc. is a Canada-based company specializing in the manufacturing of underwater inspection cameras.
Major companies operating in the underwater camera market are Sony Corporation, Panasonic Corporation, Canon Inc., Fujifilm Corporation, Ricoh Company Limited, Olympus Corporation, Garmin Ltd, Nikon Corporation, GoPro Inc., Polaroid Corporation, Steinsvik AS, Ocean Systems Inc., SJCAM Corp, Brinno Inc., Rollei GmbH And Co. KG, Contour LLC., Ikelite Underwater Systems, Subsea Tech LLP, SeaLife Cameras, Aquatic Digital Inc., Nauticam International Limited., Shenzhen Zhiyong Industrial Co. Ltd.
North America was the largest region in the underwater camera market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the underwater camera market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the underwater camera market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Underwater cameras are specifically crafted imaging tools tailored for capturing underwater photographs and videos. They serve divers, snorkelers, and enthusiasts alike, facilitating the documentation of marine life and the preservation of breathtaking underwater sceneries. These cameras boast waterproof capabilities and robust construction, ensuring resilience in the face of the challenging underwater milieu.
The primary categories encompass digital single lens reflex (DSLR), mirrorless, and compact cameras. A digital single lens reflex (DSLR) functions by utilizing a mirror mechanism to direct light from the lens to an optical viewfinder, granting photographers meticulous control over settings. This enables the capture of high-quality images suitable for both personal and commercial purposes, distributed across various online and offline platforms.
The underwater camera research report is one of a series of new reports that provides underwater camera market statistics, including the underwater camera industry's global market size, regional shares, competitors with an underwater camera market share, detailed underwater camera market segments, market trends and opportunities, and any further data you may need to thrive in the underwater camera industry. This underwater camera market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The underwater camera market consists of sales of action cameras, mirrorless underwater cameras, dslr underwater cameras, and underwater camera lights. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The underwater camera market size is expected to see rapid growth in the next few years. It will grow to $9.83 billion in 2028 at a compound annual growth rate (CAGR) of 11.9%. The anticipated growth in the forecast period can be ascribed to several factors, notably the sustained expansion of the underwater tourism sector, the widening scope of marine research and exploration endeavors, the escalating use of underwater cameras for commercial purposes, burgeoning consumer enthusiasm for adventure sports and outdoor pursuits, and the emergence of eco-tourism and nature conservation initiatives. Key trends expected during this period encompass ongoing technological advancements, the integration of artificial intelligence (AI) and automation functionalities, the utilization of underwater cameras in research and exploration contexts, and the development of sustainable and environmentally conscious solutions within the underwater camera industry.
The burgeoning popularity of underwater tourism is anticipated to drive the growth of the underwater camera market in the foreseeable future. Underwater tourism involves the commercial exploration and enjoyment of underwater environments, encompassing activities like diving, snorkeling, and submarine tours, aimed at enticing tourists to underwater attractions and destinations. This surge in underwater tourism is attributed to a growing interest in marine conservation and environmental awareness, advancements in dive tourism infrastructure, and the emergence of sustainable and responsible tourism practices. Underwater cameras play a crucial role in enhancing the underwater tourism experience by enabling tourists to capture, share, and preserve their underwater memories while also supporting educational, environmental, and research initiatives in marine conservation and exploration. For instance, in June 2023, according to the National Oceanic and Atmospheric Administration (NOAA), a US-based agency specializing in marine research and information provision, the US marine economy witnessed significant growth from 2020 to 2021. This growth included a 7.4% increase in GDP and a 10.5% rise in sales, with the marine tourism and recreation sector contributing $232 billion and displaying a 27.3% growth from 2020. Thus, the surge in underwater tourism is propelling the expansion of the underwater camera market.
Leading companies in the underwater camera market are concentrating on developing innovative products, such as the Ricoh WG-80, to enhance image quality and performance in demanding underwater conditions. The Ricoh WG-80 is a rugged and waterproof outdoor camera designed to withstand water, dust, cold, and shock, providing uncompromising protection. For example, in May 2022, Ricoh Imaging Americas Corporation, a US-based company specializing in photographic equipment and supplies, introduced the Ricoh WG-80. This durable, lightweight, and waterproof compact digital camera is specifically designed for underwater activities and features a back-illuminated CMOS image sensor for capturing high-resolution images, along with other functionalities such as 5x optical zoom, a built-in ring light for macro photography, underwater modes, full HD recording, and a 2.7-inch LCD monitor. The camera incorporates innovative features like six LED macro lights, underwater shooting optimizations, and various shooting modes and filters.
In January 2023, Halma PLC, a UK-based safety equipment company, acquired Deep Trekker Inc. for $47 million. This acquisition aims to expand Halma's footprint in underwater inspection and robotics by integrating Deep Trekker's expertise and product line of remotely operated vehicles (ROVs). Furthermore, the acquisition aligns with Halma's objectives of addressing environmental concerns, enhancing safety standards, and capitalizing on new growth opportunities across various sectors such as aquaculture, infrastructure, energy, search and recovery, commercial diving, defense, and ocean science. Deep Trekker Inc. is a Canada-based company specializing in the manufacturing of underwater inspection cameras.
Major companies operating in the underwater camera market are Sony Corporation, Panasonic Corporation, Canon Inc., Fujifilm Corporation, Ricoh Company Limited, Olympus Corporation, Garmin Ltd, Nikon Corporation, GoPro Inc., Polaroid Corporation, Steinsvik AS, Ocean Systems Inc., SJCAM Corp, Brinno Inc., Rollei GmbH And Co. KG, Contour LLC., Ikelite Underwater Systems, Subsea Tech LLP, SeaLife Cameras, Aquatic Digital Inc., Nauticam International Limited., Shenzhen Zhiyong Industrial Co. Ltd.
North America was the largest region in the underwater camera market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the underwater camera market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the underwater camera market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Underwater cameras are specifically crafted imaging tools tailored for capturing underwater photographs and videos. They serve divers, snorkelers, and enthusiasts alike, facilitating the documentation of marine life and the preservation of breathtaking underwater sceneries. These cameras boast waterproof capabilities and robust construction, ensuring resilience in the face of the challenging underwater milieu.
The primary categories encompass digital single lens reflex (DSLR), mirrorless, and compact cameras. A digital single lens reflex (DSLR) functions by utilizing a mirror mechanism to direct light from the lens to an optical viewfinder, granting photographers meticulous control over settings. This enables the capture of high-quality images suitable for both personal and commercial purposes, distributed across various online and offline platforms.
The underwater camera research report is one of a series of new reports that provides underwater camera market statistics, including the underwater camera industry's global market size, regional shares, competitors with an underwater camera market share, detailed underwater camera market segments, market trends and opportunities, and any further data you may need to thrive in the underwater camera industry. This underwater camera market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The underwater camera market consists of sales of action cameras, mirrorless underwater cameras, dslr underwater cameras, and underwater camera lights. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Underwater Camera Market Characteristics3. Underwater Camera Market Trends and Strategies32. Global Underwater Camera Market Competitive Benchmarking33. Global Underwater Camera Market Competitive Dashboard34. Key Mergers and Acquisitions in the Underwater Camera Market
4. Underwater Camera Market - Macro Economic Scenario
5. Global Underwater Camera Market Size and Growth
6. Underwater Camera Market Segmentation
7. Underwater Camera Market Regional and Country Analysis
8. Asia-Pacific Underwater Camera Market
9. China Underwater Camera Market
10. India Underwater Camera Market
11. Japan Underwater Camera Market
12. Australia Underwater Camera Market
13. Indonesia Underwater Camera Market
14. South Korea Underwater Camera Market
15. Western Europe Underwater Camera Market
16. UK Underwater Camera Market
17. Germany Underwater Camera Market
18. France Underwater Camera Market
19. Italy Underwater Camera Market
20. Spain Underwater Camera Market
21. Eastern Europe Underwater Camera Market
22. Russia Underwater Camera Market
23. North America Underwater Camera Market
24. USA Underwater Camera Market
25. Canada Underwater Camera Market
26. South America Underwater Camera Market
27. Brazil Underwater Camera Market
28. Middle East Underwater Camera Market
29. Africa Underwater Camera Market
30. Underwater Camera Market Competitive Landscape and Company Profiles
31. Underwater Camera Market Other Major and Innovative Companies
35. Underwater Camera Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Underwater Camera Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on underwater camera market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for underwater camera? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The underwater camera market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) by Type: Digital Single Lens Reflex (DSLR); Mirrorless; Compact2) by Application: Personal; Commercial
3) by Distribution Channel: Online; Offline
Key Companies Mentioned: Sony Corporation; Panasonic Corporation; Canon Inc.; Fujifilm Corporation; Ricoh Company Limited
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Sony Corporation
- Panasonic Corporation
- Canon Inc.
- Fujifilm Corporation
- Ricoh Company Limited
- Olympus Corporation
- Garmin Ltd
- Nikon Corporation
- GoPro Inc.
- Polaroid Corporation
- Steinsvik AS
- Ocean Systems Inc.
- SJCAM Corp
- Brinno Inc.
- Rollei GmbH And Co. KG
- Contour LLC.
- Ikelite Underwater Systems
- Subsea Tech LLP
- SeaLife Cameras
- Aquatic Digital Inc.
- Nauticam International Limited.
- Shenzhen Zhiyong Industrial Co. Ltd.
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 175 |
Published | June 2024 |
Forecast Period | 2024 - 2028 |
Estimated Market Value ( USD | $ 6.27 Billion |
Forecasted Market Value ( USD | $ 9.83 Billion |
Compound Annual Growth Rate | 11.9% |
Regions Covered | Global |