Underwater Camera Market Report 2026

The underwater camera market size has grown rapidly in recent years. It will grow from $6.93 billion in 2025 to $7.7 billion in 2026 at a compound annual growth rate (CAGR) of 11.2%. The growth in the historic period can be attributed to rising recreational diving activities, adoption of digital cameras, improvements in waterproofing technology, growth of underwater tourism, increasing social media sharing of underwater content.

The underwater camera market size is expected to see strong growth in the next few years. It will grow to $11.13 billion in 2030 at a compound annual growth rate (CAGR) of 9.6%. The growth in the forecast period can be attributed to advancements in ai-powered imaging, rising demand for underwater drones and robotics, development of compact 4k/8k underwater cameras, expansion of marine research and documentation, growth in online camera sales channels. Major trends in the forecast period include miniaturization and portability of cameras, advanced waterproof and pressure-resistant designs, integration of high-resolution imaging sensors, growth in adventure and recreational diving activities, increasing demand for underwater photography content.

The increasing popularity of underwater tourism is expected to drive the growth of the underwater camera market in the coming years. Underwater tourism involves commercial activities that allow people to explore and experience underwater environments, such as diving, snorkeling, and submarine tours, aimed at attracting visitors to underwater destinations and attractions. The growth in underwater tourism is driven by rising interest in marine conservation and environmental awareness, improvements in dive tourism infrastructure, and the development of sustainable and responsible tourism practices. Underwater cameras enhance the underwater tourism experience by enabling tourists to capture, share, and preserve their underwater experiences while also supporting educational initiatives, environmental awareness, and marine research activities. For example, in July 2025, according to Road Genius Pty Ltd, an Australia-based online platform, more than 2.3 million tourists visit the Great Barrier Reef annually, and in 2024, visitor numbers reached around 2.34 million. Therefore, the growth of underwater tourism is contributing to the expansion of the underwater camera market.

Major players in the underwater camera market are prioritizing technological innovation, including AI-assisted image stabilization, to enhance image quality and overall user experience. AI-assisted image stabilization refers to the use of artificial intelligence to identify and compensate for camera movement or shake, resulting in smoother and sharper photos and videos. For example, in June 2025, Divevolk Intelligence Technology Co. Ltd., a China-based underwater technology firm, introduced an underwater external shutter - a Bluetooth-enabled accessory designed to integrate seamlessly with the SeaTouch 4 Max Plus smartphone housing system - enabling divers to capture clear, professional-grade underwater images and videos with improved control and minimized camera shake. The underwater external shutter incorporates a secure quick-release mounting mechanism for flexible installation, dependable Bluetooth 5.4 connectivity for rapid shutter response, and ergonomically designed tactile buttons that enhance shooting comfort and precision in underwater environments, supporting both beginner and advanced underwater photographers. These types of product advancements illustrate how manufacturers are modernizing conventional underwater imaging solutions to meet growing user expectations for easier operation and superior content quality below the surface.

In January 2023, Halma PLC, a UK-based safety equipment company, acquired Deep Trekker Inc. for $47 million. This acquisition aims to expand Halma's footprint in underwater inspection and robotics by integrating Deep Trekker's expertise and product line of remotely operated vehicles (ROVs). Furthermore, the acquisition aligns with Halma's objectives of addressing environmental concerns, enhancing safety standards, and capitalizing on new growth opportunities across various sectors such as aquaculture, infrastructure, energy, search and recovery, commercial diving, defense, and ocean science. Deep Trekker Inc. is a Canada-based company specializing in the manufacturing of underwater inspection cameras.

Major companies operating in the underwater camera market are Sony Corporation, Panasonic Corporation, Canon Inc., Fujifilm Corporation, Ricoh Company Limited, Olympus Corporation, Garmin Ltd, Nikon Corporation, GoPro Inc., Polaroid Corporation, Steinsvik AS, Ocean Systems Inc., SJCAM Corp, Brinno Inc., Rollei GmbH And Co. KG, Contour LLC., Ikelite Underwater Systems, Subsea Tech LLP, SeaLife Cameras, Aquatic Digital Inc., Nauticam International Limited., Shenzhen Zhiyong Industrial Co. Ltd.

North America was the largest region in the underwater camera market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the underwater camera market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the underwater camera market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The underwater camera market consists of sales of action cameras, mirrorless underwater cameras, dslr underwater cameras, and underwater camera lights. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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