Sports Drinks Global Market Report 2024

The sports drinks market size has grown strongly in recent years. It will grow from $22.87 billion in 2023 to $24.23 billion in 2024 at a compound annual growth rate (CAGR) of 6%. The expansion observed during the historical period can be attributed to several factors, including the rise in globalization, a heightened focus on health and wellness, an increase in demand for functional beverages, the popularity of functional ingredients, and a growing health consciousness among consumers.

The sports drinks market size is expected to see strong growth in the next few years. It will grow to $30.92 billion in 2028 at a compound annual growth rate (CAGR) of 6.3%. The anticipated growth in the forecast period can be attributed to several key factors, including the increasing demand for zero-sugar sports drinks, the rising popularity of sports and fitness activities, the growing participation in organized sports, an increase in athletic events, and the expanding number of fitness centers and gyms. Major trends expected during this period encompass the development of hybrid beverages, the formulation of healthier options, the integration of digital technologies and smart packaging solutions, customization and personalization of products, the use of natural and clean-label ingredients, the introduction of plant-based formulations, and the implementation of hydration monitoring technology.

The growth of sports and athletics is expected to drive the expansion of the sports drinks market. Sports and athletics encompass a diverse range of physical activities and competitive games that emphasize skill, strategy, and physical exertion. The increasing interest and participation in sports and athletics are fueled by factors such as heightened health awareness, improved accessibility to facilities, and a societal emphasis on fitness and well-being. Sports drinks play a crucial role in this context by replenishing fluids, electrolytes, and carbohydrates lost during intense physical activity, aiding in hydration and performance enhancement. For example, data from May 2023 by the National Sporting Goods Association (NSGA) shows a 4% increase in participation in fitness activities among Americans aged 7 and above from 2021 to 2022. Additionally, the Active Lives Adult Survey conducted by Sport England in April 2023 revealed that over 60% of adults engaged in 150 or more minutes of physical activity per week, marking a 1.7% year-on-year increase.

Key players in the sports drinks market are focusing on developing innovative products formulated with advanced technologies like ION4 technology to cater to the hydration and performance needs of athletes and fitness enthusiasts. ION4 technology is an advanced hydration system aimed at replenishing electrolytes lost during physical activity, aiding in maintaining optimal performance and preventing dehydration. For instance, in September 2023, the Coca-Cola Company introduced the Limca Sportz ION4 sports drink in India, featuring scientifically formulated ION4 technology designed to meet the hydration and energy requirements of athletes. This drink contains essential minerals for rapid fluid intake and includes real lemon juice for enhanced taste and palatability, reflecting the market's focus on innovation to meet consumer needs.

In July 2023, Monster Beverage Corporation made a strategic acquisition of all assets of Vital Pharmaceuticals Inc., including the Bang Energy beverages brand and a beverage production facility in Phoenix, Arizona, for approximately $362 million. This acquisition expands Monster Beverage's portfolio of energy drink brands, positioning the company strongly in the energy drink market. Vital Pharmaceuticals Inc. is known for manufacturing performance beverages and sports drinks, aligning with Monster Beverage's goal of diversifying its product offerings and strengthening its presence in the sports drinks segment.

Major companies operating in the sports drinks market are Nestle SA, PepsiCo Inc, Abbott Laboratories, The Coca-Cola Company, GlaxoSmithKline plc, The Kraft Heinz Company, Suntory Holdings Limited, Keurig Dr Pepper Inc, Otsuka Holdings Co Ltd, Decathlon Sports India Pvt Ltd, Hormel Foods Corporation, The Swire Group, Molson Coors Beverage Company, Red Bull GmbH, Amway, Thai Beverages PCL, Monster Beverage Corporation, Nongfu Spring Co. Ltd., AriZona Beverages USA, GNC Holdings LLC, Taisho Pharmaceutical Co Ltd, Britvic PLC, BA SPORTS NUTRITION LLC, Olvi Plc, Carabao Tawandang Co. Ltd., The Jel Sert Company, GU Energy Labs, CytoSport Inc, BioSteel Sports Nutrition Inc., ROAR Beverage Company, Stokely-Van Camp Inc.

North America was the largest region in the sports drinks market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports drinks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sports drinks market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Sports drinks are beverages formulated to replenish fluids, electrolytes, and carbohydrates depleted during vigorous physical activity. Typically containing water, sugar, electrolytes like sodium and potassium, and sometimes additional nutrients, these beverages aim to hydrate, provide energy, and support muscle function during exercise.

The primary types of sports drinks include electrolyte-enhanced water, hypertonic, hypotonic, isotonic, and protein-based varieties. Electrolyte-enhanced water contains added minerals for hydration and electrolyte replenishment. Sports drinks are formulated with various ingredients such as citric acid, flavors, preservatives, electrolytes, salts, carbohydrates, and vitamins, and are packaged in diverse formats like aseptic packages, metal cans, and PET bottles. These products are distributed through channels including convenience stores, online retail platforms, specialty stores, supermarkets, and hypermarkets, catering to various end users such as athletes, casual consumers, and those seeking a lifestyle boost.

The sports drinks research report is one of a series of new reports that provides sports drinks market statistics, including the sports drinks industry's global market size, regional shares, competitors with a sports drinks market share, detailed sports drinks market segments, market trends and opportunities, and any further data you may need to thrive in the sports drinks industry. This sports drinks market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The sports drinks market consists of sales of energy drinks, recovery drinks, specialized hydration formulas, and natural or organic sports drinks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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