Small Mammal and Reptile Food Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The small mammal and reptile food market size has grown strongly in recent years. It will grow from $3.88 billion in 2024 to $4.21 billion in 2025 at a compound annual growth rate (CAGR) of 8.6%. The growth in the historic period can be attributed to pet ownership trends, awareness of pet nutrition, veterinary recommendations, humanization of pets.

The small mammal and reptile food market size is expected to see strong growth in the next few years. It will grow to $5.76 billion in 2029 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to health and wellness focus, e-commerce growth, customization and personalization, sustainability, regulatory changes. Major trends in the forecast period include premiumization, alternative proteins, convenience, transparency and traceability, and health-specific formulations.

The growth of the small mammal and reptile food markets is expected to be fueled by increased spending on animal health. Animal health encompasses comprehensive care and management practices aimed at ensuring the well-being and longevity of animals, including pets, livestock, and wildlife. This rise in spending is attributed to factors such as the growing ownership of pets, higher demand for animal products, advancements in veterinary care, stronger bonds between humans and animals, and stricter regulatory standards. Increased spending on animal health translates into greater demand for specialized small mammal and reptile food, driving innovation, fostering customer loyalty, encouraging collaboration with veterinarians, and stimulating market growth in the pet care sector. For example, in March 2023, the American Pet Products Association reported a substantial 16.2% increase in spending on pet foods and treats, reaching $58.1 billion, making it the category with the highest growth and indicating a significant opportunity for the small mammal and reptile food market.

Major players in the small mammal and reptile food market are increasingly focusing on developing innovative products, such as formulations tailored specifically for young or pregnant/lactating rabbits, to gain a competitive advantage. These formulas feature a balanced blend of natural ingredients, including forage, minerals, vitamins, and essential oil supplements, designed to promote muscle growth, improve fur quality, and support overall health. For example, in September 2022, Andy by Anderson Hay, a US-based supplier of certified organic and natural food for small pets like rabbits and guinea pigs, partnered with Heinold Feeds, a US-based feed company, to create a new line of custom alfalfa-based feed pellets specifically formulated for young rabbits. This collaboration aims to offer a nutritious and well-balanced diet for rabbits under six months old, which is crucial for their growth and health. Alfalfa pellets are widely regarded by veterinarians as an ideal food source for young rabbits, supporting their nutritional needs during key growth stages. These pellets are made with high-quality, all-natural ingredients, including essential oils and supplements that help enhance muscle growth, fur quality, and overall well-being. They also contain vital nutrients such as forage, minerals, and vitamins.

In January 2022, Manna Pro Products LLC acquired Oxbow Animal Health to broaden its product offerings and enter the health and wellness segment of the pet food and treats category. This strategic acquisition aligns with Manna Pro's growth strategy, allowing it to diversify its business into new market segments and strengthen its presence in the pet care industry. Oxbow Animal Health specializes in supplements for small mammals, including rabbits and hamsters, adding complementary products to Manna Pro's portfolio and expanding its reach in the animal health market.

Major companies operating in the small mammal and reptile food market report are Central Garden & Pet Company; Spectrum Brands Holdings Inc.; Big Heart Pet Brands; T-Rex Products LLC; Blue Buffalo Company Ltd.; Nulo Pet Food Inc.; Drs. Foster & Smith; Higgins Group Corp.; Fluker Farms; Nutro Products Inc.; F.M. Brown's Sons Inc.; Pretty Bird International Inc.; Timberline Fisheries Inc.; Kaytee Products Inc; Oxbow Animal Health; Zoo Med Laboratories; Vitakraft Sunseed Inc.; Rolf C. Hagen Inc.; Mazuri Exotic Animal Nutrition; Supreme Pet Supplies (UK) Ltd.; Lafeber Company; Taiyo Feed Mill Pvt Ltd; HBH Pet Products Inc.; Rep-Cal Research Labs Inc.; JurassiPet.

North America was the largest region in the small mammal and reptile food market in 2024. The regions covered in the small mammal and reptile food market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the small mammal and reptile food market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The small mammal and reptile food market consists of sales of products including pelleted food, seed mixes, calcium supplements, and herbivore diets. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Small mammal and reptile food are specialized products tailored to meet the dietary requirements of captive small mammals and reptiles. These foods offer a balanced diet comprising pellets, seeds, grains, fruits, vegetables, and occasionally protein sources like insects, aimed at providing essential nutrition for these animals.

The primary types of small mammal and reptile food include rabbit food, rodent food, small reptile food, and others. Rabbit food is formulated specifically for rabbits and typically contains a blend of animal and plant-based ingredients. These products are commonly available in pet-specific stores, supermarkets, hypermarkets, convenience stores, and other retail outlets catering to pet owners.

The small mammal and reptile food market research report is one of a series of new reports that provides small mammal and reptile food market statistics, including small mammal and reptile food industry global market size, regional shares, competitors with a small mammal and reptile food market share, detailed small mammal and reptile food market segments, market trends and opportunities, and any further data you may need to thrive in the small mammal and reptile food industry. This small mammal and reptile food market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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