Retail Intelligence Software Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The retail intelligence software market size has grown rapidly in recent years. It will grow from $8.31 billion in 2024 to $9.77 billion in 2025 at a compound annual growth rate (CAGR) of 17.5%. The growth in the historic period can be attributed to increased e-commerce activity, increased volumes of big data, consumer demand for personalization, increased use of mobile technology, and raised competitive pressures.

The retail intelligence software market size is expected to see rapid growth in the next few years. It will grow to $18.43 billion in 2029 at a compound annual growth rate (CAGR) of 17.2%. The growth in the forecast period can be attributed to the increasing adoption of artificial intelligence, growing demand for real-time data processing, the rising importance of omnichannel strategies, the expanding influence of social commerce, and the increasing focus on customer privacy. Major trends in the forecast period include the adoption of AI, integration of IoT devices, adoption of blockchain, product innovations, and technological advancements.

The surge in e-commerce is anticipated to drive the expansion of the retail intelligence software market in the future. E-commerce involves the online buying and selling of goods and services through electronic networks, such as the Internet. The increasing adoption of e-commerce is attributed to various factors, including rising internet accessibility, changing consumer preferences favoring online shopping, convenience, and advancements in logistics and payment systems. Retail intelligence software plays a crucial role in enhancing e-commerce activity by collecting, analyzing, and interpreting data related to customer behavior, sales performance, inventory management, pricing strategies, and market trends. For example, data from the United States Census Bureau in February 2024 revealed that total U.S. retail e-commerce sales amounted to $1.83 trillion in the fourth quarter of 2023, marking a 0.4% increase compared to the third quarter of the same year. Consequently, the escalating e-commerce activity is fueling the growth of the retail intelligence software market.

Key players in the retail intelligence software market are offering advanced solutions leveraging IoT (Internet of Things) technologies, such as Bluetooth-LE (BLE)-based retail IoT protocols, to gain a competitive advantage. The Bluetooth-LE-based retail IoT protocol refers to a standardized communication framework tailored for IoT devices used in retail environments. For instance, in December 2023, VusionGroup, a retail technology company based in France, introduced VusionOX, an innovative Bluetooth-LE-based protocol designed to expedite the digitalization of physical commerce. This state-of-the-art connectivity solution seamlessly integrates retail IoT devices with products and individuals, creating a cohesive retail ecosystem. VusionOX, in conjunction with VusionCloud, enables precise geolocation, personalized in-store navigation, guided fulfillment, and contextual shopper interactions. Furthermore, it offers continuous over-the-air feature deployment and battery optimization, contributing to sustainability initiatives.

In March 2022, NielsenIQ, a U.S.-based consumer intelligence firm, acquired ciValue for an undisclosed sum. Through this acquisition, NielsenIQ aims to strengthen its capabilities in delivering comprehensive, data-driven solutions for retailers. ciValue is an Israeli software company specializing in providing retail organizations with customer data and analytics solutions.

Major companies operating in the retail intelligence software market report are Supplypike LLC; Rakuten Group; SPS Commerce Inc.; Numerator; Kinaxis Inc.; Quotient Technology Inc.; Trax Retail LTD; AFS Technologies Inc.; ThoughtSpot Inc.; Sensormatic Solutions; Wiser Solutions Inc.; Retail Solutions Inc.; Mi9 Retail; DataWeave; Upstream Commerce; ShopperTrak; Premise Data Corporation; TC Group Solutions; Dor Technologies; Intelligence Node; Springboard; Glew.io; Stackline; Omnilytics; Streetspotr GmbH.

North America was the largest region in the retail intelligence software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the retail intelligence software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the retail intelligence software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The retail intelligence software market includes revenues earned by entities providing services such as inventory management, sales performance tracking, and data analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Retail intelligence software comprises specialized tools for collecting, analyzing, and interpreting data pertaining to retail operations, consumer behavior, and market trends. Retailers utilize this software to gain insights into business performance, optimize operations, and make data-driven decisions aimed at enhancing the customer experience and increasing profitability.

The primary types of retail intelligence software include cloud-based and on-premises solutions. Cloud-based retail intelligence software is hosted on remote servers and accessed via the Internet, offering flexibility and scalability. These solutions are distributed through both online and offline sales channels and find applications across various industries, catering to both large enterprises and small and medium-sized enterprises. End-users encompass a diverse range of retail sectors including grocery stores, convenience stores, apparel and footwear, mass merchants, specialty retailers, e-commerce platforms, among others.

The retail intelligence software market research report is one of a series of new reports that provides retail intelligence software market statistics, including the retail intelligence software industry global market size, regional shares, competitors with retail intelligence software market share, detailed retail intelligence software market segments, market trends, and opportunities, and any further data you may need to thrive in the retail intelligence software industry. This retail intelligence software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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