Oral Hygiene Global Market Report 2024

The oral hygiene market size has grown strongly in recent years. It will grow from $47.55 billion in 2023 to $50.14 billion in 2024 at a compound annual growth rate (CAGR) of 5.4%. The growth observed in the historic period can be attributed to several key factors. These include the heightened awareness regarding the importance of oral health, advancements in dental care technology, the steady increase in disposable incomes, improved accessibility to dental services, and a growing emphasis on cosmetic dentistry procedures. These factors collectively contributed to the expansion of the oral hygiene market, driving innovation and improving overall dental care outcomes.

The oral hygiene market size is expected to see strong growth in the next few years. It will grow to $62.99 billion in 2028 at a compound annual growth rate (CAGR) of 5.8%. Forecasted growth in the oral hygiene market is driven by increasing consumer awareness, preventive healthcare emphasis, diverse product offerings, evolving preferences, and expanding e-commerce and digital health solutions. Major trends include demand for natural products, advanced dental tech adoption, innovative formulations like probiotics, and specialized oral care products.

The increasing awareness of oral health care is projected to drive the growth of the oral hygiene market in the coming years. Oral health care encompasses practices aimed at maintaining the cleanliness, health, and hygiene of the mouth, teeth, gums, and associated structures to prevent dental diseases and promote overall well-being. The growing awareness of oral health care stems from its role in providing preventive dental measures, thus reducing long-term healthcare costs. Oral healthcare products are specifically formulated to foster the cleanliness, health, and hygiene of the mouth, teeth, and gums, contributing to overall well-being. For example, data from the American Dental Association in December 2022 revealed a notable 11% surge in national dental expenditures, escalating from $146 billion in 2020 to $162 billion in 2021, underscoring the pivotal role of growing awareness in propelling the oral hygiene market forward.

Leading companies in the oral hygiene market are concentrating on introducing technologically advanced products featuring smart, responsive, software-enabled toothbrushes. These innovative toothbrushes integrate intelligent technology and software to elevate the brushing experience, incorporating sensors and software to monitor various aspects of brushing. For instance, in October 2023, Burst Oral Care, a renowned US-based oral hygiene company, unveiled the Pro Sonic Toothbrush and the Curve Sonic Toothbrush, developed based on feedback from over 35,000 dental professionals. The Pro Sonic Toothbrush boasts a new high-end color LED screen, smart, responsive software, an industry-leading rechargeable battery life of up to nine months, and a sensor providing feedback for each brushing session. The Curve Sonic Toothbrush is equipped with super soft tapered bristles, powerful motor-driven sonic vibrations, whitening and sensitive modes, and a two-minute timer, offering consumers a comprehensive brushing experience.

In September 2021, Sunstar, a Switzerland-based oral hygiene company, acquired a majority stake in Playbrush for an undisclosed sum. This strategic acquisition positions Sunstar to leverage innovative digital platforms and expertise, facilitating its expansion into the digital health market. Playbrush, a UK-based oral hygiene company, specializes in smart toothbrush products and digitalizing oral care for children, aligning seamlessly with Sunstar's commitment to advancing oral health through innovative technologies and solutions.

Major companies operating in the oral hygiene market are The Procter & Gamble Company, Johnson & Johnson, Unilever PLC, Xiaomi Corporation, GlaxoSmithKline plc, Safeway Inc., 3M Company, Henkel AG & Co. KGaA, Koninklijke Philips NV, Colgate-Palmolive Company, Reckitt Benckiser Group plc, Church & Dwight Co. Inc., Dentsply Sirona Inc., Patanjali Ayurved Limited, Lion Corporation, Dabur India Ltd., Sunstar Suisse SA, GC Corporation, Ivoclar Vivadent AG, Ultradent Products Inc., Ranir LLC, Dr. Fresh LLC, L'avenour Lifestyle Private Limited.

Asia-Pacific was the largest region in the oral hygiene market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the oral hygiene market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the oral hygiene market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Oral hygiene encompasses the practices aimed at preserving the cleanliness and well-being of the mouth, teeth, gums, and tongue, serving to prevent dental issues such as tooth decay, gum disease, and halitosis. This maintenance is crucial for overall health, as poor oral health can lead to systemic health concerns and diminish quality of life.

Key products within oral hygiene include toothpaste, toothbrushes and related accessories, mouthwash and rinses, dental accessories and ancillaries, denture products, and solutions for cleaning dental prostheses. Toothpaste, a paste or gel utilized with a toothbrush, is essential for cleansing and maintaining dental health. These oral hygiene products are distributed through various channels such as supermarkets, hypermarkets, convenience stores, pharmacies, online retailers, and others, catering to diverse demographics including adults, children, and infants.

The oral hygiene market research report is one of a series of new reports that provides oral hygiene market statistics, including oral hygiene industry global market size, regional shares, competitors with oral hygiene market share, detailed oral hygiene market segments, market trends, and opportunities, and any further data you may need to thrive in the oral hygiene industry. This oral hygiene market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The oral hygiene market consists of sales of dental picks, tongue scrapers, dental chewing gum, teeth whitening products, and water flossers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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