Mushroom Coffee Global Market Report 2024

The mushroom coffee market size has grown strongly in recent years. It will grow from $2.56 billion in 2023 to $2.72 billion in 2024 at a compound annual growth rate (CAGR) of 6.4%. The expansion observed during the historical period can be attributed to several factors, including the growing health and wellness trend, increasing awareness of the medicinal properties of mushrooms, rising demand for alternative beverages, concerns regarding sustainability, and the impact of celebrity endorsements and influencer marketing campaigns.

The mushroom coffee market size is expected to see strong growth in the next few years. It will grow to $3.54 billion in 2028 at a compound annual growth rate (CAGR) of 6.8%. The anticipated growth in the forecast period can be attributed to several factors, including the sustained expansion of the health-conscious consumer base, the widening of distribution channels, ongoing product innovation and diversification efforts, and the implementation of effective marketing strategies. Key trends expected during this period encompass the introduction of increased product varieties to cater to diverse consumer preferences, a focus on premiumization to enhance perceived value, the incorporation of functional ingredients to offer additional health benefits, efforts towards customization to meet individual needs, and initiatives for global expansion to reach new markets.

The mushroom coffee market is anticipated to experience growth driven by the increasing health consciousness among consumers. Health consciousness involves being mindful of one's well-being and making deliberate choices to promote physical, mental, and emotional health. This trend is fueled by greater access to health-related information, heightened awareness of lifestyle-related ailments, a shift towards preventive healthcare practices, and the aging demographic. Mushroom coffee caters to health-conscious individuals seeking alternative options to enhance their wellness while still indulging in the comforting ritual and taste of their morning brew. For instance, a survey conducted by the International Food Information Council in 2023 revealed that 52% of Americans have adopted a specific diet or eating pattern, a significant increase from 39% in 2021. Thus, the mushroom coffee market is poised for growth due to the rising health consciousness among consumers.

Key players in the mushroom coffee market are focusing on innovation to remain competitive and address the demand for healthier alternatives. One such innovation is mushroom-infused coffee, which involves blending or infusing coffee with extracts or powders derived from mushrooms like reishi, lion's mane, or Chaga mushrooms. For instance, PsyKey Inc., a wellness company based in the US, introduced its functional mushroom-infused coffee in June 2022. This product combines the aromatic richness of coffee with the potential health benefits of functional mushrooms, offering a unique experience for coffee enthusiasts interested in holistic well-being. The product is characterized by high-quality ingredients, functional advantages, convenient single-serve coffee pods, and premium-quality bulk mushrooms that undergo third-party testing for quantification and assurance.

In June 2022, SYSTM Foods Inc., a US-based food and beverage brand platform, acquired Chameleon Cold Brew to broaden its product portfolio with ethically sourced and environmentally sustainable brands. This acquisition aligns with SYSTM Foods Inc.'s commitment to offering socially conscious food and beverage options. Chameleon Cold Brew specializes in cold-brew coffee, including mushroom-infused varieties, further diversifying SYSTM Foods Inc.'s offerings.

Major companies operating in the mushroom coffee market are Super U, Nutra-Industry CO., Ltd, Rheal Superfoods, NeuRoast LLC, Sollo Food Inc, Foursigmatic LLC, CoffeeTech Industries Inc, Laird Superfood Inc, RYZE Inc, Four Sigmatic Inc, Eco Organics, Purely Elizabeth, Waka Coffee, Ganoderma Coffee, Your Super, Pure Harmony Foods, Gorilly Goods, NutraCap Labs, Sayan Chaga, Z Natural Foods, Wild Foods Co, Longreen Corporation, Hekate, InstantShroom, Root 2 Rise, Earth Echo Foods, Peak Performance Coffee, Ancient Nutrition, Real Mushrooms, CoffeeBlenders, Alphay.

North America was the largest region in the mushroom coffee market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the mushroom coffee market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mushroom coffee market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Mushroom coffee is a beverage created by blending coffee with extracts or powders derived from various types of mushrooms. It typically offers a less bitter taste compared to regular coffee and boasts a unique flavor profile depending on the specific mushrooms utilized. Mushroom coffee is gaining popularity as a substitute for traditional coffee among individuals seeking additional health benefits.

The primary types of extracts used in mushroom coffee include lion's mane, chaga, cordyceps, reishi, and other varieties. Lion's mane extract typically refers to a concentrated form of lion's mane mushroom available in various forms such as ground and powdered. Mushroom coffee products may contain both caffeinated and decaffeinated options and are packaged in sachets, containers, packets, or coffee pods. These products are distributed through supermarkets, hypermarkets, convenience stores, and online platforms.

The mushroom coffee market research report is one of a series of new reports that provides mushroom coffee market statistics, including mushroom coffee industry global market size, regional shares, competitors with a mushroom coffee market share, detailed mushroom coffee market segments, market trends and opportunities, and any further data you may need to thrive in the mushroom coffee industry. This mushroom coffee market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mushroom coffee market consists of sales of blend mushroom coffee, maitake mushroom coffee, shiitake mushroom coffee, and turkey tail mushroom coffee. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including busbars, enclosures, tap-off units, expansion joints, and accessories) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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