The mushroom coffee market size has grown strongly in recent years. It will grow from $2.56 billion in 2023 to $2.72 billion in 2024 at a compound annual growth rate (CAGR) of 6.4%. The expansion observed during the historical period can be attributed to several factors, including the growing health and wellness trend, increasing awareness of the medicinal properties of mushrooms, rising demand for alternative beverages, concerns regarding sustainability, and the impact of celebrity endorsements and influencer marketing campaigns.
The mushroom coffee market size is expected to see strong growth in the next few years. It will grow to $3.54 billion in 2028 at a compound annual growth rate (CAGR) of 6.8%. The anticipated growth in the forecast period can be attributed to several factors, including the sustained expansion of the health-conscious consumer base, the widening of distribution channels, ongoing product innovation and diversification efforts, and the implementation of effective marketing strategies. Key trends expected during this period encompass the introduction of increased product varieties to cater to diverse consumer preferences, a focus on premiumization to enhance perceived value, the incorporation of functional ingredients to offer additional health benefits, efforts towards customization to meet individual needs, and initiatives for global expansion to reach new markets.
The mushroom coffee market is anticipated to experience growth driven by the increasing health consciousness among consumers. Health consciousness involves being mindful of one's well-being and making deliberate choices to promote physical, mental, and emotional health. This trend is fueled by greater access to health-related information, heightened awareness of lifestyle-related ailments, a shift towards preventive healthcare practices, and the aging demographic. Mushroom coffee caters to health-conscious individuals seeking alternative options to enhance their wellness while still indulging in the comforting ritual and taste of their morning brew. For instance, a survey conducted by the International Food Information Council in 2023 revealed that 52% of Americans have adopted a specific diet or eating pattern, a significant increase from 39% in 2021. Thus, the mushroom coffee market is poised for growth due to the rising health consciousness among consumers.
Key players in the mushroom coffee market are focusing on innovation to remain competitive and address the demand for healthier alternatives. One such innovation is mushroom-infused coffee, which involves blending or infusing coffee with extracts or powders derived from mushrooms like reishi, lion's mane, or Chaga mushrooms. For instance, PsyKey Inc., a wellness company based in the US, introduced its functional mushroom-infused coffee in June 2022. This product combines the aromatic richness of coffee with the potential health benefits of functional mushrooms, offering a unique experience for coffee enthusiasts interested in holistic well-being. The product is characterized by high-quality ingredients, functional advantages, convenient single-serve coffee pods, and premium-quality bulk mushrooms that undergo third-party testing for quantification and assurance.
In June 2022, SYSTM Foods Inc., a US-based food and beverage brand platform, acquired Chameleon Cold Brew to broaden its product portfolio with ethically sourced and environmentally sustainable brands. This acquisition aligns with SYSTM Foods Inc.'s commitment to offering socially conscious food and beverage options. Chameleon Cold Brew specializes in cold-brew coffee, including mushroom-infused varieties, further diversifying SYSTM Foods Inc.'s offerings.
Major companies operating in the mushroom coffee market are Super U, Nutra-Industry CO., Ltd, Rheal Superfoods, NeuRoast LLC, Sollo Food Inc, Foursigmatic LLC, CoffeeTech Industries Inc, Laird Superfood Inc, RYZE Inc, Four Sigmatic Inc, Eco Organics, Purely Elizabeth, Waka Coffee, Ganoderma Coffee, Your Super, Pure Harmony Foods, Gorilly Goods, NutraCap Labs, Sayan Chaga, Z Natural Foods, Wild Foods Co, Longreen Corporation, Hekate, InstantShroom, Root 2 Rise, Earth Echo Foods, Peak Performance Coffee, Ancient Nutrition, Real Mushrooms, CoffeeBlenders, Alphay.
North America was the largest region in the mushroom coffee market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the mushroom coffee market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mushroom coffee market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Mushroom coffee is a beverage created by blending coffee with extracts or powders derived from various types of mushrooms. It typically offers a less bitter taste compared to regular coffee and boasts a unique flavor profile depending on the specific mushrooms utilized. Mushroom coffee is gaining popularity as a substitute for traditional coffee among individuals seeking additional health benefits.
The primary types of extracts used in mushroom coffee include lion's mane, chaga, cordyceps, reishi, and other varieties. Lion's mane extract typically refers to a concentrated form of lion's mane mushroom available in various forms such as ground and powdered. Mushroom coffee products may contain both caffeinated and decaffeinated options and are packaged in sachets, containers, packets, or coffee pods. These products are distributed through supermarkets, hypermarkets, convenience stores, and online platforms.
The mushroom coffee market research report is one of a series of new reports that provides mushroom coffee market statistics, including mushroom coffee industry global market size, regional shares, competitors with a mushroom coffee market share, detailed mushroom coffee market segments, market trends and opportunities, and any further data you may need to thrive in the mushroom coffee industry. This mushroom coffee market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The mushroom coffee market consists of sales of blend mushroom coffee, maitake mushroom coffee, shiitake mushroom coffee, and turkey tail mushroom coffee. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including busbars, enclosures, tap-off units, expansion joints, and accessories) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The mushroom coffee market size is expected to see strong growth in the next few years. It will grow to $3.54 billion in 2028 at a compound annual growth rate (CAGR) of 6.8%. The anticipated growth in the forecast period can be attributed to several factors, including the sustained expansion of the health-conscious consumer base, the widening of distribution channels, ongoing product innovation and diversification efforts, and the implementation of effective marketing strategies. Key trends expected during this period encompass the introduction of increased product varieties to cater to diverse consumer preferences, a focus on premiumization to enhance perceived value, the incorporation of functional ingredients to offer additional health benefits, efforts towards customization to meet individual needs, and initiatives for global expansion to reach new markets.
The mushroom coffee market is anticipated to experience growth driven by the increasing health consciousness among consumers. Health consciousness involves being mindful of one's well-being and making deliberate choices to promote physical, mental, and emotional health. This trend is fueled by greater access to health-related information, heightened awareness of lifestyle-related ailments, a shift towards preventive healthcare practices, and the aging demographic. Mushroom coffee caters to health-conscious individuals seeking alternative options to enhance their wellness while still indulging in the comforting ritual and taste of their morning brew. For instance, a survey conducted by the International Food Information Council in 2023 revealed that 52% of Americans have adopted a specific diet or eating pattern, a significant increase from 39% in 2021. Thus, the mushroom coffee market is poised for growth due to the rising health consciousness among consumers.
Key players in the mushroom coffee market are focusing on innovation to remain competitive and address the demand for healthier alternatives. One such innovation is mushroom-infused coffee, which involves blending or infusing coffee with extracts or powders derived from mushrooms like reishi, lion's mane, or Chaga mushrooms. For instance, PsyKey Inc., a wellness company based in the US, introduced its functional mushroom-infused coffee in June 2022. This product combines the aromatic richness of coffee with the potential health benefits of functional mushrooms, offering a unique experience for coffee enthusiasts interested in holistic well-being. The product is characterized by high-quality ingredients, functional advantages, convenient single-serve coffee pods, and premium-quality bulk mushrooms that undergo third-party testing for quantification and assurance.
In June 2022, SYSTM Foods Inc., a US-based food and beverage brand platform, acquired Chameleon Cold Brew to broaden its product portfolio with ethically sourced and environmentally sustainable brands. This acquisition aligns with SYSTM Foods Inc.'s commitment to offering socially conscious food and beverage options. Chameleon Cold Brew specializes in cold-brew coffee, including mushroom-infused varieties, further diversifying SYSTM Foods Inc.'s offerings.
Major companies operating in the mushroom coffee market are Super U, Nutra-Industry CO., Ltd, Rheal Superfoods, NeuRoast LLC, Sollo Food Inc, Foursigmatic LLC, CoffeeTech Industries Inc, Laird Superfood Inc, RYZE Inc, Four Sigmatic Inc, Eco Organics, Purely Elizabeth, Waka Coffee, Ganoderma Coffee, Your Super, Pure Harmony Foods, Gorilly Goods, NutraCap Labs, Sayan Chaga, Z Natural Foods, Wild Foods Co, Longreen Corporation, Hekate, InstantShroom, Root 2 Rise, Earth Echo Foods, Peak Performance Coffee, Ancient Nutrition, Real Mushrooms, CoffeeBlenders, Alphay.
North America was the largest region in the mushroom coffee market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the mushroom coffee market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mushroom coffee market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Mushroom coffee is a beverage created by blending coffee with extracts or powders derived from various types of mushrooms. It typically offers a less bitter taste compared to regular coffee and boasts a unique flavor profile depending on the specific mushrooms utilized. Mushroom coffee is gaining popularity as a substitute for traditional coffee among individuals seeking additional health benefits.
The primary types of extracts used in mushroom coffee include lion's mane, chaga, cordyceps, reishi, and other varieties. Lion's mane extract typically refers to a concentrated form of lion's mane mushroom available in various forms such as ground and powdered. Mushroom coffee products may contain both caffeinated and decaffeinated options and are packaged in sachets, containers, packets, or coffee pods. These products are distributed through supermarkets, hypermarkets, convenience stores, and online platforms.
The mushroom coffee market research report is one of a series of new reports that provides mushroom coffee market statistics, including mushroom coffee industry global market size, regional shares, competitors with a mushroom coffee market share, detailed mushroom coffee market segments, market trends and opportunities, and any further data you may need to thrive in the mushroom coffee industry. This mushroom coffee market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The mushroom coffee market consists of sales of blend mushroom coffee, maitake mushroom coffee, shiitake mushroom coffee, and turkey tail mushroom coffee. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including busbars, enclosures, tap-off units, expansion joints, and accessories) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Mushroom Coffee Market Characteristics3. Mushroom Coffee Market Trends and Strategies32. Global Mushroom Coffee Market Competitive Benchmarking33. Global Mushroom Coffee Market Competitive Dashboard34. Key Mergers and Acquisitions in the Mushroom Coffee Market
4. Mushroom Coffee Market - Macro Economic Scenario
5. Global Mushroom Coffee Market Size and Growth
6. Mushroom Coffee Market Segmentation
7. Mushroom Coffee Market Regional and Country Analysis
8. Asia-Pacific Mushroom Coffee Market
9. China Mushroom Coffee Market
10. India Mushroom Coffee Market
11. Japan Mushroom Coffee Market
12. Australia Mushroom Coffee Market
13. Indonesia Mushroom Coffee Market
14. South Korea Mushroom Coffee Market
15. Western Europe Mushroom Coffee Market
16. UK Mushroom Coffee Market
17. Germany Mushroom Coffee Market
18. France Mushroom Coffee Market
19. Italy Mushroom Coffee Market
20. Spain Mushroom Coffee Market
21. Eastern Europe Mushroom Coffee Market
22. Russia Mushroom Coffee Market
23. North America Mushroom Coffee Market
24. USA Mushroom Coffee Market
25. Canada Mushroom Coffee Market
26. South America Mushroom Coffee Market
27. Brazil Mushroom Coffee Market
28. Middle East Mushroom Coffee Market
29. Africa Mushroom Coffee Market
30. Mushroom Coffee Market Competitive Landscape and Company Profiles
31. Mushroom Coffee Market Other Major and Innovative Companies
35. Mushroom Coffee Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Mushroom Coffee Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on mushroom coffee market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase:
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- Assess the Russia - Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for mushroom coffee? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The mushroom coffee market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) by Extract: Lion's mane; Chaga; Cordyceps; Reishi; Other Extracts2) by Form: Grounded; Powder
3) by Caffeine: Caffeinated; Decaffeinated
4) by Packaging: Sachets; Containers Or Packets; Coffee Pods
5) by Distribution Channel: Supermarkets Or Hypermarkets; Convenience stores; Online
Key Companies Mentioned: Super U; Nutra-Industry CO., Ltd; Rheal Superfoods; NeuRoast LLC; Sollo Food Inc
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Super U
- Nutra-Industry CO., Ltd
- Rheal Superfoods
- NeuRoast LLC
- Sollo Food Inc
- Foursigmatic LLC
- CoffeeTech Industries Inc
- Laird Superfood Inc
- RYZE Inc
- Four Sigmatic Inc
- Eco Organics
- Purely Elizabeth
- Waka Coffee
- Ganoderma Coffee
- Your Super
- Pure Harmony Foods
- Gorilly Goods
- NutraCap Labs
- Sayan Chaga
- Z Natural Foods
- Wild Foods Co
- Longreen Corporation
- Hekate
- InstantShroom
- Root 2 Rise
- Earth Echo Foods
- Peak Performance Coffee
- Ancient Nutrition
- Real Mushrooms
- CoffeeBlenders
- Alphay
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 175 |
Published | June 2024 |
Forecast Period | 2024 - 2028 |
Estimated Market Value ( USD | $ 2.72 Billion |
Forecasted Market Value ( USD | $ 3.54 Billion |
Compound Annual Growth Rate | 6.8% |
Regions Covered | Global |