Fabric Care Global Market Report 2024

The fabric care market size has grown strongly in recent years. It will grow from $104.59 billion in 2023 to $111.16 billion in 2024 at a compound annual growth rate (CAGR) of 6.3%. The expansion observed during the historical period can be attributed to several factors, including population growth, increased consumption of premium products, rising disposable income among consumers, improvements in living standards, the growing adoption of e-commerce, and the escalating use of clothing.

The fabric care market size is expected to see strong growth in the next few years. It will grow to $143.74 billion in 2028 at a compound annual growth rate (CAGR) of 6.6%. The anticipated growth in the forecast period can be attributed to several key factors, including the increasing demand for environmentally friendly and sustainable laundry care products, heightened awareness regarding the importance of using high-quality detergents, rising concerns about health and hygiene, growing consumer awareness, and the upward trajectory of consumer lifestyles. Major trends expected during this period encompass the emergence of smart fabric care solutions, innovative sustainable packaging, advancements in fabric care product development, technological innovations such as intelligent washing machines, and the introduction of new detergent formulations. Additionally, innovations like automatic washing machines, dryers, and fabric softeners are poised to shape the fabric care landscape in the forecast period.

The fabric care market is set to experience growth due to an expected rise in lifestyle improvements. Lifestyle enhancements encompass positive changes in various life aspects, contributing to overall well-being. Factors fueling this trend include increased health awareness, improved education, and shifting societal norms. Effective fabric care is crucial for maintaining cleanliness, hygiene, confidence, comfort, and garment durability, thus enhancing lifestyle quality. Notably, data from July 2023 by the Office for National Statistics reveals significant lifestyle adjustments, with 91% of women and 81.7% of men making changes, while individuals aged 50 to 64 years showed the highest rate at 90.7%. Hence, the fabric care market is experiencing growth due to a rise in lifestyle enhancements.

Leading companies in the fabric care market prioritize innovation to meet consumer demands, notably in odor elimination solutions. Odor removers are designed to preserve fabric quality by efficiently removing unpleasant smells. For instance, in September 2022, Procter & Gamble launched Rinse & Refresh, a fabric rinse solution that effectively removes odor-causing residues and hard water metal buildup. This product enhances laundry detergent efficacy, resulting in fresher, softer, and brighter fabrics. Notably, Rinse & Refresh is gentle on sensitive skin as it contains no dyes or strong fragrances, making it suitable for washing baby clothes.

In July 2021, Henkel strengthened its position in the fabric care market through the acquisition of Swania SAS, a France-based provider of laundry, fabric care, and home care products. The undisclosed acquisition added Swania's profitable brands to Henkel's sustainable offerings in the laundry and home care sector. This strategic move expanded Henkel's market presence and diversified its range of environmentally friendly fabric care solutions.

Major companies operating in the fabric care market are Godrej Consumer Products Ltd., The Procter & Gamble Company, Unilever Group, Henkel AG & Co. KGaA, Colgate-Palmolive, Reckitt Benckiser Group PLC, S. C. Johnson & Son Inc., Kao Corporation, Wipro Enterprises Limited, Amway India Enterprises Pvt. Ltd., Huntsman International, The Clorox Company, LG Household & Health Care Ltd., Church & Dwight Co. Inc., Alicorp S.A.A., Lion Corporation, Dabur India Limited, Guangzhou Blue Moon Industry Co. Ltd., CHT Germany GmbH, Jyothy Laboratories Limited, Golrang Industrial Group, The National Detergent Company SAOG, Team Thai Ltd, RSPL Group Pvt. Ltd, Wings Corporation, Scott’s Liquid Gold Inc, Guangzhou Liby Group Co. Ltd, Whealth fields Lohmann Guangzhou Ltd., Nice Group Co. Ltd.

Asia-Pacific was the largest region in the fabric care market in 2023. The regions covered in the fabric care market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the fabric care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Fabric care encompasses practices and products geared towards maintaining the cleanliness, quality, and durability of textiles. This includes washing, drying, ironing, and storing garments to ensure they remain in optimal condition.

Key fabric care products include fabric detergents, fabric softeners or enhancers, and stain removers or bleaches. Fabric detergents are specially formulated cleaning agents designed to remove dirt, stains, and odors during laundry. They come in various forms, such as powder, sheets, bars, PACs, and tablets, and are classified by nature as synthetic, organic, or others. These products are distributed through diverse sales channels, including wholesalers, distributors, convenience stores, supermarkets, hypermarkets, online platforms, independent retailers, and more.

The fabric care research report is one of a series of new reports that provides fabric care market statistics, including the fabric care industry's global market size, regional shares, competitors with a fabric care market share, detailed fabric care market segments, market trends and opportunities, and any further data you may need to thrive in the fabric care industry. This fabric care market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The fabric care market consists of sales of laundry detergent, pressing and ironing equipment, steamers, spotting guns and tools, fabric softeners and conditioners, lint rollers, lint brushes, and odor elimination products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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