Fabric Care Market Report 2026

The fabric care market size has grown strongly in recent years. It will grow from $118.06 billion in 2025 to $125.67 billion in 2026 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to growing household laundry needs, rising textile usage, expansion of retail distribution, increasing hygiene awareness, early adoption of detergent innovations.

The fabric care market size is expected to see strong growth in the next few years. It will grow to $155.86 billion in 2030 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period can be attributed to rising preference for premium cleaning products, increasing urbanization-driven laundry demand, growth of hospitality and healthcare fabric maintenance, expanding online product availability, rising focus on fabric preservation solutions. Major trends in the forecast period include increasing demand for effective fabric maintenance products, rising focus on long-term fabric protection and care, growing consumer awareness toward textile hygiene, expansion of premium and specialized fabric care solutions, increasing preference for fabric care convenience products.

An increase in lifestyle improvements is expected to propel the growth of the fabric care market going forward. Improvement in lifestyle refers to making positive changes in various aspects of one's life to enhance overall well-being. The increase in lifestyle improvements may be attributed to various factors, including health awareness, education, and societal shifts. Fabric care is essential for maintaining cleanliness, hygiene, confidence, comfort, and the longevity of clothing, all of which contribute to an improved lifestyle. For instance, in July 2023, according to the Office for National Statistics (ONS), a UK-based independent producer of official statistics, approximately 91% of women and 81.7% of men indicated they had implemented some or significant lifestyle adjustments. Those between 16 and 24 years old showed a rate of 77.2% in making lifestyle modifications, while individuals aged 50 to 64 years demonstrated the highest percentage at 90.7%. Therefore, an increase in lifestyle improvements is driving the growth of the fabric care market.

Major companies operating in the fabric care market are focusing on developing advanced solutions, such as high-performance odor removers, to address consumer demand for effective, convenient, and fabric-safe cleaning products. High-performance odor removers are specialized formulations designed to remove unpleasant odors from fabrics while maintaining texture, color, and overall garment quality. For instance, in September 2023, Lion Corporation, a Japan-based consumer goods manufacturer, launched NANOX One, a highly concentrated complete-gel detergent engineered to combat odors, grime, and discoloration more effectively than traditional detergents. The product combines strong detergency, powerful deodorizing capabilities, and discoloration protection, providing an all-in-one fabric care solution that enhances freshness and extends garment life.

In June 2023, ByNext, a US-based tech-enabled clothing and premise care company, acquired Laundry Angels for an undisclosed amount. Through this acquisition, the acquisition aims to strengthen ByNext's omni-service strategy by expanding its customer base and service offerings. By integrating Laundry Angels' operations and technology, ByNext expects to enhance profitability and improve margins. Laundry Angels is a US-based laundry and dry cleaning pickup and delivery company that offers fabric care services.

Major companies operating in the fabric care market report are Godrej Consumer Products Ltd., The Procter & Gamble Company, Unilever Group, Henkel AG & Co. KGaA, Colgate-Palmolive, Reckitt Benckiser Group PLC, S. C. Johnson & Son Inc., Kao Corporation, Wipro Enterprises Limited, Amway India Enterprises Pvt. Ltd., Huntsman International, The Clorox Company, LG Household & Health Care Ltd., Church & Dwight Co. Inc., Alicorp S.A.A., Lion Corporation, Dabur India Limited, Guangzhou Blue Moon Industry Co. Ltd., CHT Germany GmbH, Jyothy Laboratories Limited, Golrang Industrial Group, The National Detergent Company SAOG, Team Thai Ltd, RSPL Group Pvt. Ltd, Wings Corporation, Scott’s Liquid Gold Inc, Guangzhou Liby Group Co. Ltd, Whealth fields Lohmann Guangzhou Ltd., Nice Group Co. Ltd.

Asia-Pacific was the largest region in the fabric care market in 2025. The regions covered in the fabric care market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the fabric care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The fabric care market consists of sales of laundry detergent, pressing and ironing equipment, steamers, spotting guns and tools, fabric softeners and conditioners, lint rollers, lint brushes, and odor elimination products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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