Digital Education Content Global Market Report 2024

The digital education content market size has grown rapidly in recent years. It will grow from $47.46 billion in 2023 to $55.72 billion in 2024 at a compound annual growth rate (CAGR) of 17.4%. The expansion observed in the historical period can be ascribed to several factors, including the increasing internet penetration, rising adoption of smartphones and tablets, government initiatives promoting digital learning, widespread use of internet-enabled digital devices, and a growing demand for personalized learning experiences.

The digital education content market size is expected to see rapid growth in the next few years. It will grow to $106.88 billion in 2028 at a compound annual growth rate (CAGR) of 17.4%. The projected growth in the forecast period can be attributed to a focus on improving learning engagement, the surge in mobile learning, increasing costs associated with traditional education, the expansion of online learning opportunities, the growing demand for lifelong learning, and the emergence of microlearning. Major trends anticipated in the forecast period encompass AI-powered tutoring and mentoring, content curation and aggregation, social learning platforms, interactive content, gamification, and ongoing innovations in educational technology.

The surge in e-learning adoption is anticipated to drive the expansion of the digital education content market in the coming years. E-learning involves the utilization of digital tools to deliver educational material and facilitate learning beyond traditional classroom setups. This increased adoption of e-learning is attributed to advancements in technology, along with the benefits of flexibility, convenience, and cost-effectiveness it offers. Digital education content plays a pivotal role in e-learning by enabling the creation, distribution, and management of educational experiences in both online and blended learning environments. For example, in January 2022, the World Economic Forum reported a significant rise in online education enrollment, from 71 million in 2020 to 92 million in 2021, underlining the driving force of increased e-learning adoption on the digital education content market.

Key players in the digital education content market are concentrating on the development of cutting-edge solutions like EdTech SaaS platforms to enrich the learning journey and enhance the delivery of educational material. These platforms, tailored for the educational technology sector, provide services and tools catered to the diverse needs of educators, students, administrators, and other stakeholders in education. For instance, in April 2023, Echo360, a US-based educational technology firm, unveiled its EdTech SaaS platforms. This innovative solution aims to revolutionize learning experiences by delivering superior engagement, equity, and evidence standards for administrators, instructors, and learners globally. Offering an array of features such as advanced engagement tools, personalized learning experiences, assessment capabilities, accessibility, cost-efficiency, security, and learning principles, these platforms are designed to transform the educational landscape and promote student engagement, collaboration, and accessibility.

In March 2024, Accenture plc, an Ireland-based professional technology services provider, completed the acquisition of Udacity, aiming to bolster its presence in the corporate training sector. The acquisition integrates Udacity's expertise in digital education, particularly in technology-focused courses, with Accenture's services, offering clients comprehensive learning and training solutions to navigate the challenges posed by the digital revolution. Udacity, Inc., a US-based online learning platform renowned for its digital education content, enhances Accenture's capabilities in delivering impactful learning experiences tailored to the evolving needs of businesses and learners.

Major companies operating in the digital education content market are International Business Machines Corporation, Adobe Inc., Linkedin Corporation, Pearson Education, Graham Holdings Co., New Oriental Education and Technology Group Inc., McGraw-Hill Education Inc., Aptara Inc., Cengage Learning Holdings II Inc, TAL Education Group, 2U Inc, Udemy Inc., Skillsoft Corp., Coursera Inc., Think & Learn Pvt. Ltd., Duolingo Inc., Saba Software, D2L Corp., Vedantu Innovations Pvt. Ltd., Udacity Inc., Edutech, Integra Software Services Pvt. Ltd., Articulate Global Inc., Hurix System Pvt. Ltd., MPS Limited, City and Guilds Group, Discovery Education Inc, edX Inc, Totara Learning Solutions Ltd., Allen Interactions Inc., Oxford University Press.

North America was the largest region in the digital education content market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital education content market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital education content market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Digital education content encompasses educational materials, resources, and learning experiences that are created, distributed, and accessed through digital technologies and platforms. It offers flexible, engaging, and personalized learning experiences by utilizing technologies such as AI and gamification to improve teaching and learning outcomes across different subjects and educational levels.

The primary types of digital education content include textual, graphical, video, audio, and simulation. Textual content pertains to any material consisting of or related to text, often used to describe written or printed material without accompanying multimedia elements. This content encompasses various subjects, including educational and entertainment topics, and is delivered through web-based content, mobile applications, and offline accessible content. The end-users of such content range from K-12 to higher education levels.

The digital education content market research report is one of a series of new reports that provides digital education content market statistics, including digital education content industry global market size, regional shares, competitors with a digital education content market share, detailed digital education content market segments, market trends and opportunities, and any further data you may need to thrive in the digital education content industry. This digital education content market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital education content market consists of revenues earned by entities by providing services such as online courses, interactive multimedia content, e-books and digital textbooks, virtual classrooms, mobile learning solutions, learning management, workshops, and trainings. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital education content market also includes sales of computers and laptops, tablets and smartphones, interactive whiteboards, projectors, virtual reality (VR) headsets, augmented reality (AR) devices, digital cameras and camcorders, and audio recording devices. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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