Digital Education Content Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The digital education content market size has grown rapidly in recent years. It will grow from $55.72 billion in 2024 to $65.59 billion in 2025 at a compound annual growth rate (CAGR) of 17.7%. The growth in the historic period can be attributed to growing internet penetration, rising adoption of smartphones and tablets, government initiatives promoting digital learning, high penetration of internet-enabled digital devices, increased demand for customized learning experiences.

The digital education content market size is expected to see rapid growth in the next few years. It will grow to $125.63 billion in 2029 at a compound annual growth rate (CAGR) of 17.6%. The growth in the forecast period can be attributed to focus on enhancing learning engagement, the rise of mobile learning, the rising cost of traditional education, the growth of online learning, the demand for lifelong learning, the rise of microlearning. Major trends in the forecast period include artificial Intelligence (AI)-powered tutoring and mentoring, content curation and aggregation, social learning platforms, interactive content, gamification, and innovations in educational technology.

The growing adoption of e-learning is anticipated to drive the expansion of the digital education content market in the coming years. E-learning involves the use of digital technologies to provide educational content and facilitate learning outside of conventional classroom environments. This trend is largely attributed to technological advancements, as well as the flexibility, convenience, and cost-effectiveness that e-learning offers. Digital education content forms the foundation of e-learning, supporting the creation, delivery, and management of educational experiences in both online and blended learning settings. For instance, in July 2024, Sparxservices.org, a US-based provider of integrated solutions, projected a significant increase in online learners, estimating that nearly 60 million individuals will engage in online learning by 2027. Consequently, the rise in e-learning adoption is propelling the growth of the digital education content market.

Key players in the digital education content market are concentrating on the development of cutting-edge solutions like EdTech SaaS platforms to enrich the learning journey and enhance the delivery of educational material. These platforms, tailored for the educational technology sector, provide services and tools catered to the diverse needs of educators, students, administrators, and other stakeholders in education. For instance, in April 2023, Echo360, a US-based educational technology firm, unveiled its EdTech SaaS platforms. This innovative solution aims to revolutionize learning experiences by delivering superior engagement, equity, and evidence standards for administrators, instructors, and learners globally. Offering an array of features such as advanced engagement tools, personalized learning experiences, assessment capabilities, accessibility, cost-efficiency, security, and learning principles, these platforms are designed to transform the educational landscape and promote student engagement, collaboration, and accessibility.

In March 2024, Accenture plc, an Ireland-based professional technology services provider, completed the acquisition of Udacity, aiming to bolster its presence in the corporate training sector. The acquisition integrates Udacity's expertise in digital education, particularly in technology-focused courses, with Accenture's services, offering clients comprehensive learning and training solutions to navigate the challenges posed by the digital revolution. Udacity, Inc., a US-based online learning platform renowned for its digital education content, enhances Accenture's capabilities in delivering impactful learning experiences tailored to the evolving needs of businesses and learners.

Major companies operating in the digital education content market report are International Business Machines Corporation; Adobe Inc.; LinkedIn Corporation; Pearson Education; Graham Holdings Co.; New Oriental Education and Technology Group Inc.; McGraw-Hill Education Inc.; Aptara Inc.; Cengage Learning Holdings II Inc; TAL Education Group; 2U Inc; Udemy Inc.; Skillsoft Corp.; Coursera Inc.; Think & Learn Pvt. Ltd.; Duolingo Inc.; Saba Software; D2L Corp.; Vedantu Innovations Pvt. Ltd.; Udacity Inc.; Edutech; Integra Software Services Pvt. Ltd.; Articulate Global Inc.; Hurix System Pvt. Ltd.; MPS Limited; City and Guilds Group; Discovery Education Inc; edX Inc; Totara Learning Solutions Ltd.; Allen Interactions Inc.; Oxford University Press.

North America was the largest region in the digital education content market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital education content market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital education content market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital education content market consists of revenues earned by entities by providing services such as online courses, interactive multimedia content, e-books and digital textbooks, virtual classrooms, mobile learning solutions, learning management, workshops, and trainings. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital education content market also includes sales of computers and laptops, tablets and smartphones, interactive whiteboards, projectors, virtual reality (VR) headsets, augmented reality (AR) devices, digital cameras and camcorders, and audio recording devices. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Digital education content encompasses educational materials, resources, and learning experiences that are created, distributed, and accessed through digital technologies and platforms. It offers flexible, engaging, and personalized learning experiences by utilizing technologies such as AI and gamification to improve teaching and learning outcomes across different subjects and educational levels.

The primary types of digital education content include textual, graphical, video, audio, and simulation. Textual content pertains to any material consisting of or related to text, often used to describe written or printed material without accompanying multimedia elements. This content encompasses various subjects, including educational and entertainment topics, and is delivered through web-based content, mobile applications, and offline accessible content. The end-users of such content range from K-12 to higher education levels.

The digital education content market research report is one of a series of new reports that provides digital education content market statistics, including digital education content industry global market size, regional shares, competitors with a digital education content market share, detailed digital education content market segments, market trends and opportunities, and any further data you may need to thrive in the digital education content industry. This digital education content market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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