Cranberries Global Market Report 2024

The cranberries market size has grown steadily in recent years. It will grow from $2.25 billion in 2023 to $2.35 billion in 2024 at a compound annual growth rate (CAGR) of 4.3%. The expansion observed during the historical period can be attributed to several factors, including the increased traditional use of food products, heightened consumer awareness of health benefits, the expansion of cranberry cultivation, a rise in consumption of on-the-go snacks, and increased demand from the processing industry.

The cranberries market size is expected to see steady growth in the next few years. It will grow to $2.83 billion in 2028 at a compound annual growth rate (CAGR) of 4.8%. The anticipated growth in the forecast period can be attributed to several key factors, including the growing popularity of cranberry-based functional beverages, the rising plant-based and vegan food trends, increased demand for organic and natural products, rising consumer interest in diets, and growing interest in urinary tract infection (UTI) prevention. Major trends expected during this period encompass the development of cranberry-based health and wellness products, the introduction of new flavored cranberry product lines, a focus on sustainable products and practices, the incorporation of organic ingredients, and innovations in processing techniques to enhance product quality and appeal.

The cranberries market is set to experience growth driven by the increasing consumer demand for organic goods. Organic goods are produced and processed following organic farming standards, which exclude synthetic pesticides, fertilizers, GMOs, and artificial additives. The rise in demand for organic products is influenced by factors like heightened health consciousness among consumers and a growing awareness of the environmental impact of conventional farming practices. Cranberries, known for their natural tartness and nutritional benefits, are integral to organic food products, meeting consumers' preferences for organic, pesticide-free options. For example, data from June 2022 by the Organic Trade Association (OTA) revealed that organic industry sales surpassed $63 billion, with organic food sales experiencing 2% growth, reaching $57.5 billion, reflecting the increasing consumer demand for organic goods and its impact on the cranberries market.

Key players in the cranberries market are focusing on developing innovative products like standardized whole fruit cranberry powder to stay competitive. Standardized whole fruit cranberry powder is finely milled with consistent levels of active ingredients. For instance, in January 2022, Fruit d’Or introduced Pro Cran d’Or and Pro Cran Naturelle 80-mesh cranberry powders for softgels and gummies. These powders, made from whole fruit cranberries, meet FDA requirements for reduced UTI risk health claims and feature an 80-mesh particle size to prevent leakage in softgels while being versatile for various delivery systems. They can be blended with other ingredients and are suitable for use in a range of products like smoothies, bars, dairy items, and cosmetics, catering to diverse consumer preferences.

In March 2021, Fruit d’Or Inc. acquired Decas Cranberry Products to bolster its market presence and meet global demand for berries. Decas Cranberry Products, a US-based family-owned business, specializes in cranberry products and offers nutritious cranberries in various forms such as dried, baking, and fresh ripened on the vine. This acquisition aligns with Fruit d’Or's commitment to providing high-quality organic and conventional cranberries and wild blueberries, further strengthening its position in the cranberries market.

Major companies operating in the cranberries market are Del Monte Foods Inc., Ocean Spray Cranberries Inc., Mariani Packing Co. Inc., Sun-Maid Growers of California, Traina Foods Inc., Meduri Farms Inc., Decas Cranberry Products Inc., Eden Foods, Citadelle Camp Coop, Fruit d'Or Inc., Sisters Fruit Company, Royal Nut Company, Graceland Fruit Inc., Rostaa Superfoods, Stoneridge Orchards, Sundance Vitamins LLC, Fresh Meadows Cranberries, Honestly Cranberry, Michigan Cranberry Co., Muskoka Lakes Farm and Winery, New England Cranberry, Cape Blanco Cranberries Inc., Habelman Bros. Co., Sun Organic Industries Pvt. Ltd., Mitthi Foods.

North America was the largest region in the cranberries market in 2023. It is expected to be the fastest-growing region in the forecast period. The regions covered in the cranberries market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the cranberries market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Cranberries are small, tart, red berries that grow on low-hanging vines in bogs or marshes and are widely utilized in culinary applications, including sauces, relishes, baked goods, and beverages such as juice and cocktails. Renowned for their health benefits, cranberries are rich in antioxidants, vitamins, and minerals.

The primary product types of cranberries include fresh fruits, freeze-dried, air-dried, and others. Fresh fruits are harvested and sold in their raw, unprocessed form, retaining their natural moisture and flavor. They are available in conventional and organic varieties and find applications across various industries, including bakeries, confectioneries, dairy products, beverages, cereals, and more.

The cranberries market research report is one of a series of new reports that provides cranberries market statistics, including cranberries industry global market size, regional shares, competitors with cranberries market share, detailed cranberries market segments, market trends, and opportunities, and any further data you may need to thrive in the cranberries industry. This cranberries market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The cranberries market consists of sales of various types of cranberries such as fresh cranberries, dried cranberries, cranberry juice, and cranberry sauce. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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