Cranberries Market Report 2026

The cranberries market size has grown steadily in recent years. It will grow from $2.45 billion in 2025 to $2.56 billion in 2026 at a compound annual growth rate (CAGR) of 4.5%. The growth in the historic period can be attributed to growth in berry farming practices, rising consumer awareness of cranberry health benefits, expansion of processed cranberry product lines, increasing utilization of cranberries in bakery and beverage industries, availability of improved harvesting technologies.

The cranberries market size is expected to see steady growth in the next few years. It will grow to $2.97 billion in 2030 at a compound annual growth rate (CAGR) of 3.8%. The growth in the forecast period can be attributed to increasing demand for functional and fortified foods, rising preference for natural colorants and flavors, expansion of organic food consumption, growing use of cranberry extracts in dietary supplements, higher adoption of freeze-dried fruit ingredients. Major trends in the forecast period include rising demand for antioxidant-rich foods, growing use of cranberries in functional beverages, increasing adoption of natural fruit ingredients in packaged foods, expansion of organic cranberry cultivation, rising inclusion of cranberry extracts in nutraceutical products.

The increasing consumer demand for organic goods is expected to drive the growth of the cranberries market. Organic goods are products cultivated and processed according to organic farming standards, which prohibit synthetic pesticides, fertilizers, genetically modified organisms (GMOs), and other artificial additives. This demand is rising due to growing health consciousness among consumers and heightened awareness of the environmental impact of conventional farming practices. Cranberries are incorporated into organic food products to provide natural tartness and nutritional value while aligning with consumers’ preference for organic, pesticide-free options. For example, in May 2024, the US-based Organic Trade Association reported that U.S. sales of certified organic products reached a record nearly $70 billion in 2023. Total sales in the American organic market amounted to $69.7 billion, reflecting a 3.4% increase from the previous year. Therefore, the growing consumer preference for organic goods is supporting the expansion of the cranberries market.

Key players in the cranberries market are focusing on developing innovative products such as flavor-infused dried cranberries to meet evolving consumer preferences and broaden usage occasions beyond conventional applications. Flavor-infused dried cranberries are sweetened and blended with natural or artificial flavors to enhance taste and appeal, attracting a wider range of consumers, increasing snacking occasions, and boosting overall demand for cranberry-based products. For instance, in June 2025, Ocean Spray Cranberries, Inc., a US-based cranberry processor, launched two new flavors under its Ocean Spray Craisins Dried Cranberries line: Sour Blueberry Lemon and Chili Lime. These variants cater to consumers seeking bold, adventurous snacking experiences that combine sweet, sour, and spicy flavors. The Sour Blueberry Lemon flavor pairs tart lemon with sweet blueberry, while Chili Lime delivers a sweet-and-spicy “swicy” kick with zesty lime and mild chili heat. This launch aligns with Ocean Spray’s efforts to expand its snacking portfolio and appeal to health-conscious, on-the-go consumers. As part of its Flavor Rush campaign, the company is promoting the new flavors through digital advertising, influencer collaborations, and a nationwide sampling tour.

In October 2023, Frutura LLC, a U.S.-based company specializing in fruit production with a forward-looking approach, acquired Sun Belle for an undisclosed amount. This acquisition is intended to enhance Frutura’s berry business by establishing year-round supply capabilities, broadening its market presence, and developing a more diverse berry portfolio to support competitive growth. Sun Belle, also based in the U.S., provides Green Belle certified Biodynamic organic cranberries, grown sustainably in spring-fed marshes in Wisconsin.

Major companies operating in the cranberries market are Del Monte Foods Inc., Ocean Spray Cranberries Inc., Mariani Packing Co. Inc., Sun-Maid Growers of California, Traina Foods Inc., Meduri Farms Inc., Decas Cranberry Products Inc., Eden Foods, Citadelle Camp Coop, Fruit d'Or Inc., Sisters Fruit Company, Royal Nut Company, Graceland Fruit Inc., Rostaa Superfoods, Stoneridge Orchards, Sundance Vitamins LLC, Fresh Meadows Cranberries, Honestly Cranberry, Michigan Cranberry Co., Muskoka Lakes Farm and Winery, New England Cranberry, Cape Blanco Cranberries Inc., Habelman Bros. Co., Sun Organic Industries Pvt. Ltd., Mitthi Foods.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs on imported cranberries and berry-processing equipment are increasing production and distribution costs, affecting price competitiveness in key markets such as Europe and Asia-Pacific. The fresh fruits and processed cranberry segments, including freeze-dried and juice products, are most impacted, particularly in regions reliant on imports. However, tariffs may drive expansion of local cranberry cultivation and processing capacity, encouraging regional self-sufficiency and boosting domestic value-added production.

The cranberries market research report is one of a series of new reports that provides cranberries market statistics, including cranberries industry global market size, regional shares, competitors with cranberries market share, detailed cranberries market segments, market trends, and opportunities, and any further data you may need to thrive in the cranberries industry. This cranberries market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Cranberries are small, tart, red berries that grow on low-hanging vines in bogs or marshes and are widely utilized in culinary applications, including sauces, relishes, baked goods, and beverages such as juice and cocktails. Renowned for their health benefits, cranberries are rich in antioxidants, vitamins, and minerals.

The primary product types of cranberries include fresh fruits, freeze-dried, air-dried, and others. Fresh fruits are harvested and sold in their raw, unprocessed form, retaining their natural moisture and flavor. They are available in conventional and organic varieties and find applications across various industries, including bakeries, confectioneries, dairy products, beverages, cereals, and more.North America was the largest region in the cranberries market in 2025. It is expected to be the fastest-growing region in the forecast period. The regions covered in the cranberries market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the cranberries market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The cranberries market consists of sales of various types of cranberries such as fresh cranberries, dried cranberries, cranberry juice, and cranberry sauce. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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