The cognitive supplements market size has grown rapidly in recent years. It will grow from $0.43 billion in 2023 to $0.48 billion in 2024 at a compound annual growth rate (CAGR) of 13.4%. The growth witnessed during the historic period can be attributed to several factors including heightened awareness of cognitive health benefits, the increasing prevalence of aging populations, greater adoption of nootropics and smart drugs, growing consumer interest in enhancing cognitive function, and rising levels of stress prompting individuals to seek cognitive support.
The cognitive supplements market size is expected to see rapid growth in the next few years. It will grow to $0.81 billion in 2028 at a compound annual growth rate (CAGR) of 13.6%. The projected growth in the forecast period is fueled by several factors, including the increasing prevalence of neurological disorders, the expansion of e-commerce platforms facilitating easier access to products, growing consumer emphasis on mental wellness, rising disposable income levels allowing for increased spending on cognitive health products, and the widening retail networks and pharmacy availability of such supplements. Key trends anticipated in the forecast period include the emergence of new technologies impacting cognitive health, the growing popularity of nootropic supplements for cognitive enhancement, a shift towards the adoption of natural and herbal ingredients for their perceived benefits, the rise of subscription-based models for convenient access to supplements, and an increased focus on sustainable sourcing practices reflecting consumer preferences for environmentally friendly products.
The expansion of the aging population is anticipated to drive the growth of the cognitive supplement market. The term 'aging population' denotes a demographic shift characterized by a notable increase in the proportion or absolute number of elderly individuals within a population. This demographic shift is influenced by several factors, including declining birth rates, advancements in healthcare and medical technologies leading to longer life spans, and demographic transitions towards older age brackets. Cognitive supplements play a crucial role in meeting the needs of an aging population by enhancing cognitive performance, memory, and overall brain health. For example, projections from the Population Reference Bureau in January 2024 suggest that the number of Americans aged 65 and older is set to rise from 58 million in 2022 to 82 million in 2050. Consequently, the growing aging population serves as a key driver propelling the expansion of the cognitive supplement market.
Prominent companies in the cognitive supplements market are offering tailored cognitive health solutions, including subscription-based models, to cater to individual preferences and requirements. These models ensure convenient access to supplements while simultaneously boosting customer satisfaction and fostering loyalty. A subscription-based model entails consumers signing up for a recurring delivery service to receive their cognitive supplements regularly, typically on a monthly or quarterly basis. For instance, Estrid, a Sweden-based health and wellness company, launched April in May 2022, a wellness brand blending current science with traditional herbal medicines to provide a line of vegan, subscription-based supplements. The brand's goal is to simplify and enhance everyday wellness routines, collaborating with UK industry leaders, doctors, dietitians, and herbalists to craft products, select ingredients, and make sustainability commitments. The subscription model offers three supplements such as Multi-Me for cognitive function and energy, Glow Service for collagen production, and Club Calm for psychological support.
In February 2023, Thorne HealthTech Inc., a US-based wellness company, acquired PreCon Health Inc. to bolster its brain health portfolio and gain access to a renowned scientific advisory board. PreCon Health Inc. specializes in developing cognitive supplements aimed at supporting healthy brain function, aligning with Thorne HealthTech's strategic focus on advancing cognitive health solutions for an aging population.
Major companies operating in the cognitive supplements market are Amway Corporation, Lonza Group AG, Glanbia PLC, Herbalife Nutrition Ltd., Swanson Health Products, NOW Health Group Inc., Thorne Healthtech Inc., Life Extension, Jarrow Formulas Inc., MegaFood, Natural Factors Inc., Integrative Therapeutics, Gaia Herbs, Solgar Inc, Nordic Naturals, Liquid Health Inc., Doctor's Best Inc, Onnit Labs Inc., Nature's Bounty Co., Carlson Labs, HVMN Inc., Vital Nutrients Inc., Douglas Laboratories, Source Naturals, Garden of Life.
North America was the largest region in the cognitive supplements market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cognitive supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the cognitive supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Cognitive supplements, also known as nootropics or brain health supplements, are formulations designed to improve cognitive function, memory, focus, and overall brain health. Typically consisting of a blend of vitamins, minerals, herbs, amino acids, and other natural or synthetic ingredients, they aim to enhance mental performance and well-being.
The primary product types of cognitive supplements include natural molecules, herbal extracts, vitamins, and minerals. Natural molecules are compounds sourced from plants and animals, chosen for their beneficial effects on brain function and overall health. These supplements are available in chewable and capsule forms and are distributed through various channels including supermarkets, medical stores, online retail stores, and others.
The cognitive supplements market research report is one of a series of new reports that provides cognitive supplements market statistics, including cognitive supplements industry global market size, regional shares, competitors with a cognitive supplements market share, detailed cognitive supplements market segments, market trends and opportunities, and any further data you may need to thrive in the cognitive supplements industry. This cognitive supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The cognitive supplements market consists of sales of memory enhancers, choline supplements, and nootropic pills. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The cognitive supplements market size is expected to see rapid growth in the next few years. It will grow to $0.81 billion in 2028 at a compound annual growth rate (CAGR) of 13.6%. The projected growth in the forecast period is fueled by several factors, including the increasing prevalence of neurological disorders, the expansion of e-commerce platforms facilitating easier access to products, growing consumer emphasis on mental wellness, rising disposable income levels allowing for increased spending on cognitive health products, and the widening retail networks and pharmacy availability of such supplements. Key trends anticipated in the forecast period include the emergence of new technologies impacting cognitive health, the growing popularity of nootropic supplements for cognitive enhancement, a shift towards the adoption of natural and herbal ingredients for their perceived benefits, the rise of subscription-based models for convenient access to supplements, and an increased focus on sustainable sourcing practices reflecting consumer preferences for environmentally friendly products.
The expansion of the aging population is anticipated to drive the growth of the cognitive supplement market. The term 'aging population' denotes a demographic shift characterized by a notable increase in the proportion or absolute number of elderly individuals within a population. This demographic shift is influenced by several factors, including declining birth rates, advancements in healthcare and medical technologies leading to longer life spans, and demographic transitions towards older age brackets. Cognitive supplements play a crucial role in meeting the needs of an aging population by enhancing cognitive performance, memory, and overall brain health. For example, projections from the Population Reference Bureau in January 2024 suggest that the number of Americans aged 65 and older is set to rise from 58 million in 2022 to 82 million in 2050. Consequently, the growing aging population serves as a key driver propelling the expansion of the cognitive supplement market.
Prominent companies in the cognitive supplements market are offering tailored cognitive health solutions, including subscription-based models, to cater to individual preferences and requirements. These models ensure convenient access to supplements while simultaneously boosting customer satisfaction and fostering loyalty. A subscription-based model entails consumers signing up for a recurring delivery service to receive their cognitive supplements regularly, typically on a monthly or quarterly basis. For instance, Estrid, a Sweden-based health and wellness company, launched April in May 2022, a wellness brand blending current science with traditional herbal medicines to provide a line of vegan, subscription-based supplements. The brand's goal is to simplify and enhance everyday wellness routines, collaborating with UK industry leaders, doctors, dietitians, and herbalists to craft products, select ingredients, and make sustainability commitments. The subscription model offers three supplements such as Multi-Me for cognitive function and energy, Glow Service for collagen production, and Club Calm for psychological support.
In February 2023, Thorne HealthTech Inc., a US-based wellness company, acquired PreCon Health Inc. to bolster its brain health portfolio and gain access to a renowned scientific advisory board. PreCon Health Inc. specializes in developing cognitive supplements aimed at supporting healthy brain function, aligning with Thorne HealthTech's strategic focus on advancing cognitive health solutions for an aging population.
Major companies operating in the cognitive supplements market are Amway Corporation, Lonza Group AG, Glanbia PLC, Herbalife Nutrition Ltd., Swanson Health Products, NOW Health Group Inc., Thorne Healthtech Inc., Life Extension, Jarrow Formulas Inc., MegaFood, Natural Factors Inc., Integrative Therapeutics, Gaia Herbs, Solgar Inc, Nordic Naturals, Liquid Health Inc., Doctor's Best Inc, Onnit Labs Inc., Nature's Bounty Co., Carlson Labs, HVMN Inc., Vital Nutrients Inc., Douglas Laboratories, Source Naturals, Garden of Life.
North America was the largest region in the cognitive supplements market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cognitive supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the cognitive supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Cognitive supplements, also known as nootropics or brain health supplements, are formulations designed to improve cognitive function, memory, focus, and overall brain health. Typically consisting of a blend of vitamins, minerals, herbs, amino acids, and other natural or synthetic ingredients, they aim to enhance mental performance and well-being.
The primary product types of cognitive supplements include natural molecules, herbal extracts, vitamins, and minerals. Natural molecules are compounds sourced from plants and animals, chosen for their beneficial effects on brain function and overall health. These supplements are available in chewable and capsule forms and are distributed through various channels including supermarkets, medical stores, online retail stores, and others.
The cognitive supplements market research report is one of a series of new reports that provides cognitive supplements market statistics, including cognitive supplements industry global market size, regional shares, competitors with a cognitive supplements market share, detailed cognitive supplements market segments, market trends and opportunities, and any further data you may need to thrive in the cognitive supplements industry. This cognitive supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The cognitive supplements market consists of sales of memory enhancers, choline supplements, and nootropic pills. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Cognitive Supplements Market Characteristics3. Cognitive Supplements Market Trends and Strategies32. Global Cognitive Supplements Market Competitive Benchmarking33. Global Cognitive Supplements Market Competitive Dashboard34. Key Mergers and Acquisitions in the Cognitive Supplements Market
4. Cognitive Supplements Market - Macro Economic Scenario
5. Global Cognitive Supplements Market Size and Growth
6. Cognitive Supplements Market Segmentation
7. Cognitive Supplements Market Regional and Country Analysis
8. Asia-Pacific Cognitive Supplements Market
9. China Cognitive Supplements Market
10. India Cognitive Supplements Market
11. Japan Cognitive Supplements Market
12. Australia Cognitive Supplements Market
13. Indonesia Cognitive Supplements Market
14. South Korea Cognitive Supplements Market
15. Western Europe Cognitive Supplements Market
16. UK Cognitive Supplements Market
17. Germany Cognitive Supplements Market
18. France Cognitive Supplements Market
19. Italy Cognitive Supplements Market
20. Spain Cognitive Supplements Market
21. Eastern Europe Cognitive Supplements Market
22. Russia Cognitive Supplements Market
23. North America Cognitive Supplements Market
24. USA Cognitive Supplements Market
25. Canada Cognitive Supplements Market
26. South America Cognitive Supplements Market
27. Brazil Cognitive Supplements Market
28. Middle East Cognitive Supplements Market
29. Africa Cognitive Supplements Market
30. Cognitive Supplements Market Competitive Landscape and Company Profiles
31. Cognitive Supplements Market Other Major and Innovative Companies
35. Cognitive Supplements Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Cognitive Supplements Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on cognitive supplements market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase:
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- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
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- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for cognitive supplements? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The cognitive supplements market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) by Product Type: Natural Molecules; Herbal Extract; Vitamins and Minerals2) by Form: Chewable; Capsules
3) by Distribution Channel: Supermarket; Medical Stores; Online Retail Stores; Other Distribution Channels
Key Companies Mentioned: Amway Corporation; Lonza Group AG; Glanbia PLC; Herbalife Nutrition Ltd.; Swanson Health Products
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
- Amway Corporation
- Lonza Group AG
- Glanbia PLC
- Herbalife Nutrition Ltd.
- Swanson Health Products
- NOW Health Group Inc.
- Thorne Healthtech Inc.
- Life Extension
- Jarrow Formulas Inc.
- MegaFood
- Natural Factors Inc.
- Integrative Therapeutics
- Gaia Herbs
- Solgar Inc
- Nordic Naturals
- Liquid Health Inc.
- Doctor's Best Inc
- Onnit Labs Inc.
- Nature's Bounty Co.
- Carlson Labs
- HVMN Inc.
- Vital Nutrients Inc.
- Douglas Laboratories
- Source Naturals
- Garden of Life
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 175 |
Published | June 2024 |
Forecast Period | 2024 - 2028 |
Estimated Market Value ( USD | $ 0.48 Billion |
Forecasted Market Value ( USD | $ 0.81 Billion |
Compound Annual Growth Rate | 13.6% |
Regions Covered | Global |
No. of Companies Mentioned | 25 |