Cognitive Supplements Market Report 2026

The cognitive supplements market size has grown rapidly in recent years. It will grow from $0.55 billion in 2025 to $0.62 billion in 2026 at a compound annual growth rate (CAGR) of 13.3%. The growth in the historic period can be attributed to increasing consumer awareness of brain health, growth in dietary supplement usage, rising stress and cognitive workload levels, expansion of herbal supplement manufacturing, wider availability of nutraceutical products.

The cognitive supplements market size is expected to see rapid growth in the next few years. It will grow to $0.95 billion in 2030 at a compound annual growth rate (CAGR) of 11.3%. The growth in the forecast period can be attributed to increasing demand for personalized nutrition, rising adoption of preventive healthcare approaches, expansion of e-commerce supplement sales, growing integration of cognitive health in wellness routines, increasing innovation in nootropic formulations. Major trends in the forecast period include increasing demand for natural cognitive enhancers, rising popularity of herbal and plant-based nootropics, growing focus on mental wellness and productivity, expansion of personalized brain health supplements, enhanced emphasis on clean-label formulations.

The growing aging population is expected to drive the growth of the cognitive supplement market in the coming years. The term 'aging population' describes a demographic trend marked by a rising proportion or number of elderly individuals within a population. This trend is influenced by factors such as declining birth rates, improved healthcare, medical advancements that extend life expectancy, and demographic shifts toward older age groups. Cognitive supplements cater to the needs of an aging population by supporting cognitive performance, memory, and overall brain health. For example, in January 2024, the Population Reference Bureau, a US-based nonprofit organization, projected that the number of Americans aged 65 and older will rise from 58 million in 2022 to 82 million by 2050. Therefore, the increasing aging population is fueling the cognitive supplement market.

Leading companies in the cognitive supplements market are focusing on plant-based, stimulant-free formulations to enhance memory, focus, and mental clarity without synthetic compounds. These supplements are made entirely from natural, organic ingredients, avoiding stimulants, caffeine, or harsh chemicals, and instead rely on herbs, mushrooms, vitamins, and other natural nootropics to support brain health. For instance, in June 2025, Brain Savior, a US-based cognitive support supplement provider, launched Brain Savior, a plant-based, stimulant-free formula designed to combat brain fog, improve memory, and support mental clarity. The product features a blend of natural nootropic ingredients and includes a 180-day satisfaction guarantee with structured usage plans. Brain Savior offers a natural, non-stimulant alternative for users seeking long-term cognitive support, memory enhancement, and mental clarity without synthetic compounds.

In February 2023, Thorne HealthTech Inc., a US-based wellness company, acquired PreCon Health Inc. to bolster its brain health portfolio and gain access to a renowned scientific advisory board. PreCon Health Inc. specializes in developing cognitive supplements aimed at supporting healthy brain function, aligning with Thorne HealthTech's strategic focus on advancing cognitive health solutions for an aging population.

Major companies operating in the cognitive supplements market are Amway Corporation, Lonza Group AG, Glanbia PLC, Herbalife Nutrition Ltd., Swanson Health Products, NOW Health Group Inc., Thorne Healthtech Inc., Life Extension, Jarrow Formulas Inc., MegaFood, Natural Factors Inc., Integrative Therapeutics, Gaia Herbs, Solgar Inc, Nordic Naturals, Liquid Health Inc., Doctor's Best Inc, Onnit Labs Inc., Nature's Bounty Co., Carlson Labs, HVMN Inc., Vital Nutrients Inc., Douglas Laboratories, Source Naturals, Garden of Life.

North America was the largest region in the cognitive supplements market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cognitive supplements market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the cognitive supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The cognitive supplements market consists of sales of memory enhancers, choline supplements, and nootropic pills. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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