Bot Mitigation Global Market Report 2024

The bot mitigation market size has grown exponentially in recent years. It will grow from $0.58 billion in 2023 to $0.72 billion in 2024 at a compound annual growth rate (CAGR) of 24.5%. The expansion observed during the historical period can be attributed to several factors, including the increase in automated attacks, vulnerabilities in web applications, account takeover attacks, e-commerce fraud, ad fraud, and distributed denial of service (DDoS) attacks.

The bot mitigation market size is expected to see exponential growth in the next few years. It will grow to $1.75 billion in 2028 at a compound annual growth rate (CAGR) of 24.8%. The anticipated growth in the forecast period can be attributed to several factors, including the increasing sophistication of bots, the proliferation of IoT botnets, the expansion of cloud-based attacks, the emergence of new threats in the cyber landscape, the growing automation of cyberattacks, and the integration with security orchestration platforms. Key trends expected during this period encompass the development of enhanced bot detection techniques, a focus on zero-trust architecture for security, the expansion of cloud-native bot mitigation solutions, the adoption of behavioral biometrics for bot identification, and the rise of AI-powered bot attacks.

The increasing threat posed by phishing and malware is anticipated to drive the expansion of the bot mitigation market in the foreseeable future. Phishing involves deceptive attempts, such as false emails or messages, to extract personal information from individuals, while malware encompasses programs intended to infiltrate networks, steal data, disrupt services, or gain unauthorized access to IT systems. This threat escalation stems from the growing digital interconnectedness, the advancing sophistication of cybercriminals, and vulnerabilities in technology infrastructures. Bot mitigation solutions play a crucial role in thwarting phishing and malware attacks by detecting and blocking automated bot traffic commonly utilized to disseminate malicious links and payloads. This helps safeguard users against deceptive tactics and potential compromises of sensitive information. For instance, the Anti-Phishing Working Group (APWG) reported a rise in phishing attacks to 12.7 million in the third quarter of 2022, up from 10.97 million attacks in the preceding quarter. Consequently, the heightened threat of phishing and malware is propelling the growth of the bot mitigation market.

Leading companies in the bot mitigation market are concentrating on the development of innovative products, such as advanced bot defense platforms, to enhance their market revenues. Advanced bot defense platforms are cybersecurity solutions engineered to shield websites and web applications from malicious traffic and misuse by bots. These bots often engage in harmful activities like credential theft and content scraping. For instance, Kasada, an Australian cybersecurity software developer, unveiled an advanced bot defense platform in December 2023. This platform offers dynamic protection and insights into evolving threats. It addresses the shortcomings of conventional bot detection systems, which struggle to defend against modern bot attacks and online fraud, including account takeovers. Kasada's platform distributes its defense system randomly across its architecture, making it challenging and costly for attackers to bypass. Notably, the platform operates discreetly, ensuring swift and efficient protection without impacting user experience.

In December 2023, Thales Group, a French information technology company, completed the acquisition of Imperva Inc. for $3.6 billion. This strategic move aims to enrich Thales Group's cybersecurity portfolio and confront the growing cybersecurity complexities encountered by enterprises and governments worldwide. By integrating Imperva's expertise in application security, data security, and identity and access management, Thales Group seeks to bolster its capabilities in addressing cybersecurity challenges effectively. Imperva Inc., based in the United States, specializes in providing bot mitigation services.

Major companies operating in the bot mitigation market are Cisco Systems Inc., Broadcom Inc., Palo Alto Networks Inc., Fortinet Inc., Akamai Technologies Inc., Citrix Systems Inc., Cequence Security Inc., F5 Networks Inc., Check Point Software Technologies Ltd., Trend Micro Inc., CrowdStrike Holdings Inc., Proofpoint Inc., Zscaler Inc., Cloudflare Inc., Netscout Systems Inc., Forcepoint LLC, Fastly Inc., Barracuda Networks Inc., Radware Ltd., Imperva Inc., White Ops Inc., Sophos Group Plc, DataDome SAS, Netacea Ltd, Reblaze Technologies Ltd.

North America was the largest region in the bot mitigation market in 2023. The regions covered in the bot mitigation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the bot mitigation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Bot mitigation encompasses the strategies and techniques employed to detect, prevent, and mitigate the impact of malicious bots on websites, applications, and online services. It entails the use of specialized software, algorithms, and security protocols to distinguish between human users and bots, aiming to safeguard the integrity, security, and performance of digital platforms while ensuring a positive user experience for legitimate users.

The primary components of bot mitigation include standalone solutions and services. Standalone solutions refer to systems or software that operate independently, requiring no integration with other systems or software. These solutions encompass various security types such as web, mobile, and application programming interfaces (APIs), and can be deployed in different modes including cloud-based and on-premises deployments. They cater to organizations of all sizes, ranging from large enterprises to small and medium-sized businesses, across diverse industries such as retail and e-commerce, banking and financial services, information technology and telecommunications, media and entertainment, defense and security, travel and tourism, healthcare, energy and utilities, and automotive and aviation.

The bot mitigation market research report is one of a series of new reports that provides bot mitigation market statistics, including bot mitigation industry global market size, regional shares, competitors with a bot mitigation market share, detailed bot mitigation market segments, market trends and opportunities, and any further data you may need to thrive in the bot mitigation industry. This bot mitigation market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The bot mitigation market includes revenues earned by entities by providing services such as bot detection and analysis, bot blocking or limitation, continuous monitoring and threat intelligence, and incident response and mitigation. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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