Artificial Intelligence (AI) Enabled E-Commerce Solutions Global Market Report 2024

The artificial intelligence (AI)-enabled e-commerce solutions market size has grown rapidly in recent years. It will grow from $5.05 billion in 2023 to $5.81 billion in 2024 at a compound annual growth rate (CAGR) of 15.1%. The growth observed in the historical period can be attributed to several factors, including the increasing adoption of machine learning algorithms, the emergence of personalized shopping experiences, the enhancement of customer service through AI chatbots, the advancement of product recommendation systems, and the automation of inventory management processes.

The artificial intelligence (AI)-enabled e-commerce solutions market size is expected to reach rapid growth in the next few years. It will grow to $10.32 billion in 2028 at a compound annual growth rate (CAGR) of 15.4%. The anticipated growth in the upcoming period can be attributed to various factors, including the expanded utilization of AI in fraud detection and prevention, the increasing prevalence of voice commerce interfaces, the integration of augmented reality to enhance shopping experiences, the growth of AI-powered visual search capabilities, and the utilization of predictive analytics for dynamic pricing strategies. Major trends expected in the forecast period encompass an increased emphasis on sustainability and ethical AI usage, the emergence of hyper-personalization facilitated by advanced AI algorithms, the adoption of AI for optimizing supply chains and predictive inventory management, the integration of AI-powered virtual shopping assistants and concierge services, and the expansion of AI-driven recommendation engines across multiple channels.

The anticipated increase in fraud detection and prevention is set to drive the artificial intelligence (AI)-enabled e-commerce solutions market forward. Fraud detection and prevention involve the identification, mitigation, and cessation of fraudulent activities through the implementation of proactive measures and advanced technologies. The growing necessity for fraud detection and prevention arises from the escalating volume of digital transactions, the evolution of fraudulent techniques, and the increasing complexity of interconnected systems. These factors underscore the crucial need to protect assets and uphold trust in financial operations. AI-enabled e-commerce solutions offer sophisticated capabilities for identifying and combating fraudulent activities, thereby enhancing confidence, security, and efficiency in online transactions. For instance, a survey conducted by Cybersource, a US-based payment gateway company, encompassing 1,072 merchants, revealed that global fraud attacks, including phishing, pharming, and whaling, surged to 43% of merchants, up from 35% in 2022. Additionally, instances of coupon, discount, and refund abuse increased from 25% to 30% in 2023. Hence, the rise in fraud detection and prevention is propelling the growth of the artificial intelligence (AI)-enabled e-commerce solutions market.

Key players in the artificial intelligence (AI)-enabled e-commerce solutions market are concentrating on developing state-of-the-art conversational product discovery tools equipped with advanced personalization technology, such as AI-driven shopping assistants, to secure a competitive edge by delivering personalized and seamless shopping experiences. An AI-driven shopping assistant is a virtual tool that utilizes artificial intelligence to provide personalized recommendations and assistance during online shopping. For example, in January 2024, Constructor, a US-based company specializing in innovative e-commerce and artificial intelligence solutions, introduced an AI Shopping Assistant (ASA) conversational product discovery tool. Powered by transformers, the ASA enables shoppers to articulate their needs in natural language and receive personalized product and content recommendations. The ASA continuously learns from each interaction in the shopper's journey, enabling it to tailor the shopping experience based on the shopper's preferences, history, and intentions. This fusion of generative AI and personalization technology enables the ASA to offer suggestions akin to a trusted in-store associate, considering the shopper's specific requests and the e-commerce company's real-time inventory.

In April 2023, Nextiva Inc., a US-based cloud-based communication and collaboration platform, acquired Simplify360 Inc. for an undisclosed sum. Through this acquisition, Nextiva Inc. aims to bolster the customer support capabilities of its collaboration platform by integrating Simplify360’s array of functionalities, including helpdesk customer relationship management (CRM), social media management, live chat, and reputation management, into its communications and collaboration platform. Simplify360 Inc. is a US-based software company specializing in AI-embedded customer service solutions for the retail and e-commerce sectors.

Major companies operating in the artificial intelligence (AI) enabled e-commerce solutions market are Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Adobe Inc., Shopify Inc., Sitecore Corporation A/S, Bazaarvoice Inc., BigCommerce Pty. Ltd., BloomReach Inc., Yotpo Ltd., Commercetools GmbH, Optimizely Inc., Magento Inc., RichRelevance Inc., Coveo Solutions Inc., Ada Support Inc., Elastic Path Software Inc., Inbenta Technologies Inc., Uberflip Inc., Nosto Solutions Ltd., Klevu Oy, Landbot.io S.L., Hellotars Inc.

North America was the largest region in the artificial intelligence (AI)-enabled e-commerce solutions market in 2023. The regions covered in the artificial intelligence (AI) enabled e-commerce solutions market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the artificial intelligence (AI) enabled e-commerce solutions market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Artificial intelligence (AI)-enabled e-commerce solutions utilize AI algorithms and data analytics to enhance various facets of online retail operations. These solutions, powered by AI, facilitate personalized shopping experiences, targeted marketing efforts, fraud detection, inventory management, and customer support, ultimately boosting efficiency and driving sales growth. By enabling retailers to provide tailored, efficient, and seamless shopping experiences, this system fosters customer satisfaction, loyalty, and business expansion in the competitive e-commerce environment.

The key technologies underpinning AI-enabled e-commerce solutions include deep learning, machine learning, and natural language processing. Deep learning, a subset of machine learning, employs neural networks with multiple layers to understand and represent intricate patterns and relationships within data. These solutions are deployed through both on-premises and cloud-based models across various applications, including customer relationship management, supply chain analysis, fake review detection, warehouse automation, merchandising, product recommendations, and customer service.

The artificial intelligence (AI)-enabled e-commerce solutions market research report is one of a series of new reports that provides artificial intelligence (AI)-enabled e-commerce solutions market statistics, including artificial intelligence (AI)-enabled e-commerce solutions industry global market size, regional shares, competitors with a artificial intelligence (AI)-enabled e-commerce solutions market share, detailed artificial intelligence (AI)-enabled e-commerce solutions market segments, market trends and opportunities, and any further data you may need to thrive in the artificial intelligence (AI)-enabled e-commerce solutions industry. This artificial intelligence (AI)-enabled e-commerce solutions market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The artificial intelligence (AI)-enabled e-commerce solutions market includes revenues earned by entities through AI-driven customer segmentation and personalized marketing campaigns. The market value includes the value of related goods sold by the service provider or included within the service offering. The artificial intelligence (AI)-enabled e-commerce solutions market also includes sales of chatbots for customer service automation and AI-powered fraud detection systems. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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