The global market for Outboard Motors was valued at US$5.1 Billion in 2024 and is projected to reach US$6.1 Billion by 2030, growing at a CAGR of 2.8% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Outboard Motors market.
The market for outboard motors has seen significant evolution driven by technological innovation, regulatory changes, and shifting consumer preferences. Technological advancements have led to the development of more efficient and powerful motors that meet stricter emissions standards set by governments worldwide to combat pollution and promote sustainability. The advent of four-stroke engines and direct fuel injection systems has allowed outboards to become more fuel-efficient and quieter, which enhances the boating experience and reduces environmental impact. Additionally, the rise of electric outboard motors has catered to a niche but rapidly growing segment of environmentally conscious consumers looking for greener alternatives.
The growth in the outboard motor market is driven by several factors including increased participation in boating activities, economic growth in key markets, and technological advancements in motor design and materials. The growing middle-class population in emerging economies has resulted in increased leisure spending and recreational activities such as boating. Moreover, innovations such as joystick docking technology, which simplifies boat handling, have made boating more accessible to novices, thereby expanding the consumer base. The trend towards larger boats, which often require more powerful outboard systems, also contributes to market growth. Furthermore, regulatory pressures for lower emissions and noise levels continue to drive advancements in outboard technology, pushing manufacturers to invest in research and development to meet these challenges while catering to consumer demands for high performance and reliability.
Segments: Type (Electric Outboard Motors, Manual Outboard Motors); Application (Commercial Application, Recreational Application, Military Application).
Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.
Outboard Motors
- Key Trends and Drivers
Outboard motors are propulsion systems used for boats, consisting of an engine, gearbox, and propeller mounted externally on the stern of the vessel. Unlike inboard motors, which are built into the hull of the boat, outboard motors are detachable, which offers flexibility in use and easier maintenance and repair. These motors vary widely in terms of power and size, catering to a range of boats from small fishing vessels to larger recreational craft. Modern outboard motors are predominantly fueled by gasoline, but there is a growing trend towards electric outboards, driven by environmental concerns and advancements in battery technology.The market for outboard motors has seen significant evolution driven by technological innovation, regulatory changes, and shifting consumer preferences. Technological advancements have led to the development of more efficient and powerful motors that meet stricter emissions standards set by governments worldwide to combat pollution and promote sustainability. The advent of four-stroke engines and direct fuel injection systems has allowed outboards to become more fuel-efficient and quieter, which enhances the boating experience and reduces environmental impact. Additionally, the rise of electric outboard motors has catered to a niche but rapidly growing segment of environmentally conscious consumers looking for greener alternatives.
The growth in the outboard motor market is driven by several factors including increased participation in boating activities, economic growth in key markets, and technological advancements in motor design and materials. The growing middle-class population in emerging economies has resulted in increased leisure spending and recreational activities such as boating. Moreover, innovations such as joystick docking technology, which simplifies boat handling, have made boating more accessible to novices, thereby expanding the consumer base. The trend towards larger boats, which often require more powerful outboard systems, also contributes to market growth. Furthermore, regulatory pressures for lower emissions and noise levels continue to drive advancements in outboard technology, pushing manufacturers to invest in research and development to meet these challenges while catering to consumer demands for high performance and reliability.
Report Scope
The report analyzes the Outboard Motors market, presented in terms of units. The analysis covers the key segments and geographic regions outlined below.Segments: Type (Electric Outboard Motors, Manual Outboard Motors); Application (Commercial Application, Recreational Application, Military Application).
Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Electric Outboard Motors segment, which is expected to reach US$3.9 Billion by 2030 with a CAGR of a 3.2%. The Manual Outboard Motors segment is also set to grow at 2.0% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $1.4 Billion in 2024, and China, forecasted to grow at an impressive 5.6% CAGR to reach $1.2 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Outboard Motors Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Outboard Motors Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Outboard Motors Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as AB Volvo Penta, American Honda Motor Co., Inc., Bombardier Recreational Products Inc.,, Cox Powertrain Ltd., ePropulsion Technology Limited and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the 51 companies featured in this Outboard Motors market report include:
- AB Volvo Penta
- American Honda Motor Co., Inc.
- Bombardier Recreational Products Inc.,
- Cox Powertrain Ltd.
- ePropulsion Technology Limited
- Hangzhou Hidea Power Machinery Co.,Ltd
- LEHR, Inc.
- Mercury Marine
- Mud Buddy Motor
- Selva S.p.A.
- Suzhou Parsun Power Machine Co., Ltd
- Suzuki Marine USA, LLC
- Tohatsu Corporation
- Torqeedo GmbH
- Yamaha Motor Co., Ltd.
Tariff Impact Analysis: Key Insights for 2025
Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.
What’s Included in This Edition:
- Tariff-adjusted market forecasts by region and segment
- Analysis of cost and supply chain implications by sourcing and trade exposure
- Strategic insights into geographic shifts
Buyers receive a free July 2025 update with:
- Finalized tariff impacts and new trade agreement effects
- Updated projections reflecting global sourcing and cost shifts
- Expanded country-specific coverage across the industry
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISSOUTH KOREAREST OF ASIA-PACIFICARGENTINABRAZILMEXICOREST OF LATIN AMERICAIRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EASTIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
CANADA
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
ITALY
UNITED KINGDOM
SPAIN
RUSSIA
REST OF EUROPE
ASIA-PACIFIC
AUSTRALIA
INDIA
LATIN AMERICA
MIDDLE EAST
AFRICA
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- AB Volvo Penta
- American Honda Motor Co., Inc.
- Bombardier Recreational Products Inc.,
- Cox Powertrain Ltd.
- ePropulsion Technology Limited
- Hangzhou Hidea Power Machinery Co.,Ltd
- LEHR, Inc.
- Mercury Marine
- Mud Buddy Motor
- Selva S.p.A.
- Suzhou Parsun Power Machine Co., Ltd
- Suzuki Marine USA, LLC
- Tohatsu Corporation
- Torqeedo GmbH
- Yamaha Motor Co., Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 285 |
| Published | April 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 5.1 Billion |
| Forecasted Market Value ( USD | $ 6.1 Billion |
| Compound Annual Growth Rate | 2.8% |
| Regions Covered | Global |
