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Digital Marketing Software (Dms) Market 2024-2028

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    Report

  • 170 Pages
  • May 2024
  • Region: Global
  • TechNavio
  • ID: 5980923
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The digital marketing software (DMS) market is forecast to grow by USD 105.8 billion during 2023-2028, accelerating at a CAGR of 17.16% during the forecast period. The report on the digital marketing software (DMS) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by new data sources, regulatory innovations boosting market growth, personalized marketing gaining traction, and increase in number of devices capable of supporting digital media and increasing internet penetration.

The digital marketing software (DMS) market is segmented as below:

By End-user

  • Large enterprises
  • Small and medium enterprises (SMEs)

By Service

  • Professional services
  • Managed services

By Geographical Landscape

  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the spread of social media and e-commerce platforms as one of the prime reasons driving the digital marketing software (DMS) market growth during the next few years. Also, programmatic advertising boosting market growth and global digital transformation will lead to sizable demand in the market.

The report on the digital marketing software (DMS) market covers the following areas:

  • Digital marketing software (DMS) market sizing
  • Digital marketing software (DMS) market forecast
  • Digital marketing software (DMS) market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital marketing software (DMS) market vendors that include Adobe Inc., BlueConic Inc., CM Group, Demandbase Inc., HP Inc., HubSpot Inc., International Business Machines Corp., Keap, Microsoft Corp., Oracle Corp., Redpoint Global Inc., Salesforce Inc., SAP SE, SAS Institute Inc., SimplyCast Interactive Marketing Ltd., The Nielsen Co. US LLC, TransUnion, Viant Technology LLC, Vivial Inc., and Zeta Global Holdings Corp.. Also, the digital marketing software (DMS) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Market Segmentation by Service
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Global - Market size and forecast 2023-2028 ($ billion)
Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Chart on Global Market: Year-over-year growth 2023-2028 (%)
Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global Digital Marketing Software (DMS) Market 2018 - 2022
Historic Market Size - Data Table on Global Digital Marketing Software (DMS) Market 2018 - 2022 ($ billion)
4.2 End-user segment analysis 2018 - 2022
Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
4.3 Service segment analysis 2018 - 2022
Historic Market Size - Service Segment 2018 - 2022 ($ billion)
4.4 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country segment analysis 2018 - 2022
Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by End-user
6.1 Market segments
Chart on End-user - Market share 2023-2028 (%)
Data Table on End-user - Market share 2023-2028 (%)
6.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
6.3 Large enterprises - Market size and forecast 2023-2028
Chart on Large enterprises - Market size and forecast 2023-2028 ($ billion)
Data Table on Large enterprises - Market size and forecast 2023-2028 ($ billion)
Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
6.4 Small and medium enterprises (SMEs) - Market size and forecast 2023-2028
Chart on Small and medium enterprises (SMEs) - Market size and forecast 2023-2028 ($ billion)
Data Table on Small and medium enterprises (SMEs) - Market size and forecast 2023-2028 ($ billion)
Chart on Small and medium enterprises (SMEs) - Year-over-year growth 2023-2028 (%)
Data Table on Small and medium enterprises (SMEs) - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by End-user
Market opportunity by End-user ($ billion)
Data Table on Market opportunity by End-user ($ billion)
7 Market Segmentation by Service
7.1 Market segments
Chart on Service - Market share 2023-2028 (%)
Data Table on Service - Market share 2023-2028 (%)
7.2 Comparison by Service
Chart on Comparison by Service
Data Table on Comparison by Service
7.3 Professional services - Market size and forecast 2023-2028
Chart on Professional services - Market size and forecast 2023-2028 ($ billion)
Data Table on Professional services - Market size and forecast 2023-2028 ($ billion)
Chart on Professional services - Year-over-year growth 2023-2028 (%)
Data Table on Professional services - Year-over-year growth 2023-2028 (%)
7.4 Managed services - Market size and forecast 2023-2028
Chart on Managed services - Market size and forecast 2023-2028 ($ billion)
Data Table on Managed services - Market size and forecast 2023-2028 ($ billion)
Chart on Managed services - Year-over-year growth 2023-2028 (%)
Data Table on Managed services - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Service
Market opportunity by Service ($ billion)
Data Table on Market opportunity by Service ($ billion)
8 Customer Landscape
8.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2023-2028 (%)
Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
Chart on North America - Market size and forecast 2023-2028 ($ billion)
Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Chart on North America - Year-over-year growth 2023-2028 (%)
Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Chart on Europe - Year-over-year growth 2023-2028 (%)
Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Chart on APAC - Year-over-year growth 2023-2028 (%)
Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
Chart on South America - Market size and forecast 2023-2028 ($ billion)
Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Chart on South America - Year-over-year growth 2023-2028 (%)
Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ billion)
Data Table on US - Market size and forecast 2023-2028 ($ billion)
Chart on US - Year-over-year growth 2023-2028 (%)
Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 UK - Market size and forecast 2023-2028
Chart on UK - Market size and forecast 2023-2028 ($ billion)
Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Chart on UK - Year-over-year growth 2023-2028 (%)
Data Table on UK - Year-over-year growth 2023-2028 (%)
9.10 France - Market size and forecast 2023-2028
Chart on France - Market size and forecast 2023-2028 ($ billion)
Data Table on France - Market size and forecast 2023-2028 ($ billion)
Chart on France - Year-over-year growth 2023-2028 (%)
Data Table on France - Year-over-year growth 2023-2028 (%)
9.11 Germany - Market size and forecast 2023-2028
Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Chart on Germany - Year-over-year growth 2023-2028 (%)
Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.12 Canada - Market size and forecast 2023-2028
Chart on Canada - Market size and forecast 2023-2028 ($ billion)
Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
Chart on Canada - Year-over-year growth 2023-2028 (%)
Data Table on Canada - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ billion)
Data Tables on Market opportunity By Geographical Landscape ($ billion)
10 Drivers, Challenges, and Opportunity/Restraints
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints
11 Competitive Landscape
11.1 Overview
11.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
Overview on factors of disruption
11.4 Industry risks
Impact of key risks on business
12 Competitive Analysis
12.1 Companies profiled
Companies covered
12.2 Market positioning of companies
Matrix on companies position and classification
12.3 Adobe Inc.
Adobe Inc. - Overview
Adobe Inc. - Business segments
Adobe Inc. - Key news
Adobe Inc. - Key offerings
Adobe Inc. - Segment focus
12.4 BlueConic Inc.
BlueConic Inc. - Overview
BlueConic Inc. - Product / Service
BlueConic Inc. - Key offerings
12.5 Demandbase Inc.
Demandbase Inc. - Overview
Demandbase Inc. - Product / Service
Demandbase Inc. - Key offerings
12.6 HubSpot Inc.
HubSpot Inc. - Overview
HubSpot Inc. - Product / Service
HubSpot Inc. - Key news
HubSpot Inc. - Key offerings
12.7 International Business Machines Corp.
International Business Machines Corp. - Overview
International Business Machines Corp. - Business segments
International Business Machines Corp. - Key news
International Business Machines Corp. - Key offerings
International Business Machines Corp. - Segment focus
12.8 Microsoft Corp.
Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus
12.9 Oracle Corp.
Oracle Corp. - Overview
Oracle Corp. - Business segments
Oracle Corp. - Key news
Oracle Corp. - Key offerings
Oracle Corp. - Segment focus
12.10 Redpoint Global Inc.
Redpoint Global Inc. - Overview
Redpoint Global Inc. - Product / Service
Redpoint Global Inc. - Key offerings
12.11 Salesforce Inc.
Salesforce Inc. - Overview
Salesforce Inc. - Product / Service
Salesforce Inc. - Key news
Salesforce Inc. - Key offerings
12.12 SAP SE
SAP SE - Overview
SAP SE - Business segments
SAP SE - Key news
SAP SE - Key offerings
SAP SE - Segment focus
12.13 SAS Institute Inc.
SAS Institute Inc. - Overview
SAS Institute Inc. - Product / Service
SAS Institute Inc. - Key news
SAS Institute Inc. - Key offerings
12.14 The Nielsen Co. US LLC
The Nielsen Co. US LLC - Overview
The Nielsen Co. US LLC - Product / Service
The Nielsen Co. US LLC - Key offerings
12.15 TransUnion
TransUnion - Overview
TransUnion - Business segments
TransUnion - Key news
TransUnion - Key offerings
TransUnion - Segment focus
12.16 Viant Technology LLC
Viant Technology LLC - Overview
Viant Technology LLC - Product / Service
Viant Technology LLC - Key news
Viant Technology LLC - Key offerings
12.17 Zeta Global Holdings Corp.
Zeta Global Holdings Corp. - Overview
Zeta Global Holdings Corp. - Product / Service
Zeta Global Holdings Corp. - Key offerings
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
13.3 Currency conversion rates for US$
Currency conversion rates for US$
13.4 Research methodology
Research methodology
13.5 Data procurement
Information sources
13.6 Data validation
Data validation
13.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
13.8 Data synthesis
Data synthesis
13.9 market analysis
market analysis
13.10 List of abbreviations
List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by End-user
Exhibits 6: Executive Summary - Chart on Market Segmentation by Service
Exhibits 7: Executive Summary - Chart on Incremental Growth
Exhibits 8: Executive Summary - Data Table on Incremental Growth
Exhibits 9: Executive Summary - Chart on Company Market Positioning
Exhibits 10: Parent Market
Exhibits 11: Data Table on - Parent Market
Exhibits 12: Market characteristics analysis
Exhibits 13: Value Chain Analysis
Exhibits 14: Offerings of companies included in the market definition
Exhibits 15: Market segments
Exhibits 16: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits 17: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits 18: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits 19: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits 20: Historic Market Size - Data Table on Global Digital Marketing Software (DMS) Market 2018 - 2022 ($ billion)
Exhibits 21: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
Exhibits 22: Historic Market Size - Service Segment 2018 - 2022 ($ billion)
Exhibits 23: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
Exhibits 24: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
Exhibits 25: Five forces analysis - Comparison between 2023 and 2028
Exhibits 26: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits 27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits 28: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits 29: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits 30: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits 31: Chart on Market condition - Five forces 2023 and 2028
Exhibits 32: Chart on End-user - Market share 2023-2028 (%)
Exhibits 33: Data Table on End-user - Market share 2023-2028 (%)
Exhibits 34: Chart on Comparison by End-user
Exhibits 35: Data Table on Comparison by End-user
Exhibits 36: Chart on Large enterprises - Market size and forecast 2023-2028 ($ billion)
Exhibits 37: Data Table on Large enterprises - Market size and forecast 2023-2028 ($ billion)
Exhibits 38: Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
Exhibits 39: Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
Exhibits 40: Chart on Small and medium enterprises (SMEs) - Market size and forecast 2023-2028 ($ billion)
Exhibits 41: Data Table on Small and medium enterprises (SMEs) - Market size and forecast 2023-2028 ($ billion)
Exhibits 42: Chart on Small and medium enterprises (SMEs) - Year-over-year growth 2023-2028 (%)
Exhibits 43: Data Table on Small and medium enterprises (SMEs) - Year-over-year growth 2023-2028 (%)
Exhibits 44: Market opportunity by End-user ($ billion)
Exhibits 45: Data Table on Market opportunity by End-user ($ billion)
Exhibits 46: Chart on Service - Market share 2023-2028 (%)
Exhibits 47: Data Table on Service - Market share 2023-2028 (%)
Exhibits 48: Chart on Comparison by Service
Exhibits 49: Data Table on Comparison by Service
Exhibits 50: Chart on Professional services - Market size and forecast 2023-2028 ($ billion)
Exhibits 51: Data Table on Professional services - Market size and forecast 2023-2028 ($ billion)
Exhibits 52: Chart on Professional services - Year-over-year growth 2023-2028 (%)
Exhibits 53: Data Table on Professional services - Year-over-year growth 2023-2028 (%)
Exhibits 54: Chart on Managed services - Market size and forecast 2023-2028 ($ billion)
Exhibits 55: Data Table on Managed services - Market size and forecast 2023-2028 ($ billion)
Exhibits 56: Chart on Managed services - Year-over-year growth 2023-2028 (%)
Exhibits 57: Data Table on Managed services - Year-over-year growth 2023-2028 (%)
Exhibits 58: Market opportunity by Service ($ billion)
Exhibits 59: Data Table on Market opportunity by Service ($ billion)
Exhibits 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 61: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits 62: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits 63: Chart on Geographic comparison
Exhibits 64: Data Table on Geographic comparison
Exhibits 65: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits 66: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits 67: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits 68: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits 69: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits 70: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits 71: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits 72: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits 73: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits 74: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits 75: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits 76: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits 77: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits 78: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits 79: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits 80: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits 81: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits 82: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits 83: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits 84: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits 85: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibits 86: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibits 87: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits 88: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits 89: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibits 90: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibits 91: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibits 92: Data Table on UK - Year-over-year growth 2023-2028 (%)
Exhibits 93: Chart on France - Market size and forecast 2023-2028 ($ billion)
Exhibits 94: Data Table on France - Market size and forecast 2023-2028 ($ billion)
Exhibits 95: Chart on France - Year-over-year growth 2023-2028 (%)
Exhibits 96: Data Table on France - Year-over-year growth 2023-2028 (%)
Exhibits 97: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits 98: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits 99: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits 100: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits 101: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
Exhibits 102: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
Exhibits 103: Chart on Canada - Year-over-year growth 2023-2028 (%)
Exhibits 104: Data Table on Canada - Year-over-year growth 2023-2028 (%)
Exhibits 105: Market opportunity By Geographical Landscape ($ billion)
Exhibits 106: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits 107: Impact of drivers and challenges in 2023 and 2028
Exhibits 108: Overview on criticality of inputs and factors of differentiation
Exhibits 109: Overview on factors of disruption
Exhibits 110: Impact of key risks on business
Exhibits 111: Companies covered
Exhibits 112: Matrix on companies position and classification
Exhibits 113: Adobe Inc. - Overview
Exhibits 114: Adobe Inc. - Business segments
Exhibits 115: Adobe Inc. - Key news
Exhibits 116: Adobe Inc. - Key offerings
Exhibits 117: Adobe Inc. - Segment focus
Exhibits 118: BlueConic Inc. - Overview
Exhibits 119: BlueConic Inc. - Product / Service
Exhibits 120: BlueConic Inc. - Key offerings
Exhibits 121: Demandbase Inc. - Overview
Exhibits 122: Demandbase Inc. - Product / Service
Exhibits 123: Demandbase Inc. - Key offerings
Exhibits 124: HubSpot Inc. - Overview
Exhibits 125: HubSpot Inc. - Product / Service
Exhibits 126: HubSpot Inc. - Key news
Exhibits 127: HubSpot Inc. - Key offerings
Exhibits 128: International Business Machines Corp. - Overview
Exhibits 129: International Business Machines Corp. - Business segments
Exhibits 130: International Business Machines Corp. - Key news
Exhibits 131: International Business Machines Corp. - Key offerings
Exhibits 132: International Business Machines Corp. - Segment focus
Exhibits 133: Microsoft Corp. - Overview
Exhibits 134: Microsoft Corp. - Business segments
Exhibits 135: Microsoft Corp. - Key news
Exhibits 136: Microsoft Corp. - Key offerings
Exhibits 137: Microsoft Corp. - Segment focus
Exhibits 138: Oracle Corp. - Overview
Exhibits 139: Oracle Corp. - Business segments
Exhibits 140: Oracle Corp. - Key news
Exhibits 141: Oracle Corp. - Key offerings
Exhibits 142: Oracle Corp. - Segment focus
Exhibits 143: Redpoint Global Inc. - Overview
Exhibits 144: Redpoint Global Inc. - Product / Service
Exhibits 145: Redpoint Global Inc. - Key offerings
Exhibits 146: Salesforce Inc. - Overview
Exhibits 147: Salesforce Inc. - Product / Service
Exhibits 148: Salesforce Inc. - Key news
Exhibits 149: Salesforce Inc. - Key offerings
Exhibits 150: SAP SE - Overview
Exhibits 151: SAP SE - Business segments
Exhibits 152: SAP SE - Key news
Exhibits 153: SAP SE - Key offerings
Exhibits 154: SAP SE - Segment focus
Exhibits 155: SAS Institute Inc. - Overview
Exhibits 156: SAS Institute Inc. - Product / Service
Exhibits 157: SAS Institute Inc. - Key news
Exhibits 158: SAS Institute Inc. - Key offerings
Exhibits 159: The Nielsen Co. US LLC - Overview
Exhibits 160: The Nielsen Co. US LLC - Product / Service
Exhibits 161: The Nielsen Co. US LLC - Key offerings
Exhibits 162: TransUnion - Overview
Exhibits 163: TransUnion - Business segments
Exhibits 164: TransUnion - Key news
Exhibits 165: TransUnion - Key offerings
Exhibits 166: TransUnion - Segment focus
Exhibits 167: Viant Technology LLC - Overview
Exhibits 168: Viant Technology LLC - Product / Service
Exhibits 169: Viant Technology LLC - Key news
Exhibits 170: Viant Technology LLC - Key offerings
Exhibits 171: Zeta Global Holdings Corp. - Overview
Exhibits 172: Zeta Global Holdings Corp. - Product / Service
Exhibits 173: Zeta Global Holdings Corp. - Key offerings
Exhibits 174: Inclusions checklist
Exhibits 175: Exclusions checklist
Exhibits 176: Currency conversion rates for US$
Exhibits 177: Research methodology
Exhibits 178: Information sources
Exhibits 179: Data validation
Exhibits 180: Validation techniques employed for market sizing
Exhibits 181: Data synthesis
Exhibits 182: 360 degree market analysis
Exhibits 183: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the global digital marketing software (DMS) market: Adobe Inc., BlueConic Inc., CM Group, Demandbase Inc., HP Inc., HubSpot Inc., International Business Machines Corp., Keap, Microsoft Corp., Oracle Corp., Redpoint Global Inc., Salesforce Inc., SAP SE, SAS Institute Inc., SimplyCast Interactive Marketing Ltd., The Nielsen Co. US LLC, TransUnion, Viant Technology LLC, Vivial Inc., and Zeta Global Holdings Corp..

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is spread of social media and e-commerce platforms."

According to the report, one of the major drivers for this market is the new data sources, regulatory innovations boosting market growth.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Adobe Inc.
  • BlueConic Inc.
  • CM Group
  • Demandbase Inc.
  • HP Inc.
  • HubSpot Inc.
  • International Business Machines Corp.
  • Keap
  • Microsoft Corp.
  • Oracle Corp.
  • Redpoint Global Inc.
  • Salesforce Inc.
  • SAP SE
  • SAS Institute Inc.
  • SimplyCast Interactive Marketing Ltd.
  • The Nielsen Co. US LLC
  • TransUnion
  • Viant Technology LLC
  • Vivial Inc.
  • Zeta Global Holdings Corp.