1h Free Analyst Time
The digital marketing software (DMS) market is forecast to grow by USD 105.8 billion during 2023-2028, accelerating at a CAGR of 17.16% during the forecast period. The report on the digital marketing software (DMS) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by new data sources, regulatory innovations boosting market growth, personalized marketing gaining traction, and increase in number of devices capable of supporting digital media and increasing internet penetration.
The digital marketing software (DMS) market is segmented as below:
By End-user
- Large enterprises
- Small and medium enterprises (SMEs)
By Service
- Professional services
- Managed services
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
The report on the digital marketing software (DMS) market covers the following areas:
- Digital marketing software (DMS) market sizing
- Digital marketing software (DMS) market forecast
- Digital marketing software (DMS) market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Service
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
List of Exhibits
Executive Summary
The following companies are recognized as the key players in the global digital marketing software (DMS) market: Adobe Inc., BlueConic Inc., CM Group, Demandbase Inc., HP Inc., HubSpot Inc., International Business Machines Corp., Keap, Microsoft Corp., Oracle Corp., Redpoint Global Inc., Salesforce Inc., SAP SE, SAS Institute Inc., SimplyCast Interactive Marketing Ltd., The Nielsen Co. US LLC, TransUnion, Viant Technology LLC, Vivial Inc., and Zeta Global Holdings Corp..Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is spread of social media and e-commerce platforms."
According to the report, one of the major drivers for this market is the new data sources, regulatory innovations boosting market growth.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adobe Inc.
- BlueConic Inc.
- CM Group
- Demandbase Inc.
- HP Inc.
- HubSpot Inc.
- International Business Machines Corp.
- Keap
- Microsoft Corp.
- Oracle Corp.
- Redpoint Global Inc.
- Salesforce Inc.
- SAP SE
- SAS Institute Inc.
- SimplyCast Interactive Marketing Ltd.
- The Nielsen Co. US LLC
- TransUnion
- Viant Technology LLC
- Vivial Inc.
- Zeta Global Holdings Corp.
