East Asia Video Games Market Report Series - 3 Report Bundle

East Asia is home to the world’s third and fourth largest video game markets. The region is long considered as a mature market as gaming has been integrated into the mainstream culture and industry. Despite facing challenges from an ageing population and slow economic growth, the region remains a force to be reckoned with. The region is the headquarters of many world-renowned game companies that can conquer the global game industry through international hit titles. In addition, the rise of esports also creates new opportunities for game-makers and brands to achieve success in the region. This proves East Asia is a key market for game developers and publishers, hardware and device makers, infrastructure providers, and investors.

The East Asia Video Games Market Reports are presented in an all-new way. It includes one Market Model report (May), one Gamer Behavior & Market Insights Report (July-September), and one Market Model Update Report (November) for Japan and Korea, the two largest market in the region.

Key takeaways from the East Asia Market Model Reports

• The East Asia video games market generated revenue of $30.1 billion in 2023, up 1.0% YoY. The East Asia video games market is set to decline by 2.9% in 2024, with revenue of $29.2 billion, and is forecasted to reach $30.8 billion in 2028, growing at a 5-year CAGR of 0.4%.
• Mobile continues to remain the largest segment, accounting for 68.4% of revenue in East Asia.
• The East Asia video game market had 96.3 million gamers in 2023, up 1.7% YoY. The total number of gamers is set to grow 0.8% in 2024, reaching 97.1 million, and is forecasted to reach 100.3 million in 2028 at a 5-year CAGR of 0.8%.
• Annual average revenue per user (ARPU) was $312.71 in 2023, but will decline to $307.04 in 2028 at a 5-year CAGR of 2.1%.
• Both Japan and Korea will struggle to grow over the next 5 years. Japan is currently undergoing a correction following the COVID-19 boom that saw double digit growth in 2020. Additionally, the highly depreciated yen has contributed to a reduction relative to USD projections even though spending in yen itself remains relatively stable.

This series includes 3 reports:

• Market Model Report - May 2024
• Gamer Behavior & Market Insights Report - August 2024
• Market Model Update Report - November 2024