The gaming industry in the MENA-3 region has experienced significant growth over the past few years. Fueled by increasing public and private investment in the games industry, high disposable income, and rising demand from its young population, MENA has quickly emerged as a notable region to watch in the global video games industry. This report is an essential guide to navigate your way in three leading markets in the region: Saudi Arabia, UAE, and Egypt.
2024 MENA Games Market Reports are presented in an all-new way. The publisher offers one MENA Games Market Report (January 2024), one Market Model Report (May 2024), and one Market Model Update Report (November 2024) for three notable MENA market: Egypt, Saudi Arabia, and UAE. Each report includes sections on PC, mobile and console segments.
Key takeaways from the MENA Market Model Reports
- The MENA-3 video games market generated revenue of $1.9 billion in 2023, up 7.8% YoY.
- The MENA-3 video games market is set to grow 8.2% in 2024, with revenue of $2.1 billion, and is forecasted to reach $2.9 billion in 2028, growing at a 5-year CAGR of 8.3%.
- The MENA region is the second fastest-growing region we track, both by revenue and gamers.
- The MENA region has traditionally been underserved despite being home to more than 500 million people across all countries. Gaming trends and behaviours often mirror those of the global market, especially in gulf states with high expat populations.
- The MENA-3 video game market had 68.4 million gamers in 2023, up 2.9% YoY. The total number of gamers is set to grow 3.1% in 2024, reaching 70.6 million, and is forecasted to reach 83.7 million in 2028 at a 5-year CAGR of 4.1%.
- Saudi Arabia is the powerhouse of the MENA-3 region tracked by the publishing team and is the largest market by revenue in MENA as a whole. Growth was driven by the console gaming segment and a rebound in mobile games revenue.
This series includes 3 reports:
- MENA Games Market Report - January 2024
- Market Model Report - May 2024
- Market Model Update Report - November 2024
Table of Contents
MENA MARKET MODEL REPORT TABLE OF CONTENTS
- About the Report
- Executive Summary
- Market Model Infographic
- Macro Data Table
- 2024 Market Model
- Market Model - All Platforms
- Market Model - Mobile
- Market Model - PC
- Market Model - Console
- Market Model - Export
- Analysis & Demographics
- Forward Looking Analysis
- Gamer Demographics
- Appendix
- Methodology
List of Exhibits:
- Domestic Video Games Market - Mobile, PC, Console
- Gamer Demographics - Gender, Age & Devices
- Gamer Demographics - Employment Status and Income
Companies Mentioned
- ESL Faceit Group
- iDreamsky
- Microsoft
- Nintendo
- Remal
- Savvy Games Group
- Sawa Group
- Scopely
- Sony
- True Gamers
- Yalla
