The CMO's role is complex and challenging: While some have secured their C-suite spot, others face role elimination. This year, CMOs should focus on enhancing internal collaboration and communication for growth, strategically integrating AI, and innovating to maintain a competitive edge.
Despite challenges such as managing CEO expectations, tackling added responsibilities, strategically integrating AI, and securing trust with the rest of the C-suite, CMOs can find new opportunities to lead successful teams and drive business growth.
Key Question: How can CMOs navigate the many challenges they face and find opportunities to succeed in their roles?
Key Stat: At least 40% of US CEOs expect CMOs to focus on five key growth challenges: revenue, market share, competition, reputation, and company narrative.
Key Report Features:
- 2 Exportable files for easy reading, analysis and sharing.
- 4 Charts: Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Executive Summary
- The role of the CMO is dynamic and changing
- The role of the CMO is expanding, with greater expectations
- Sources
- Media Gallery
Charts
- Top Problems US CEOs Would Like Marketing to Solve, Oct 2023 (% of respondents)
- Average CMO Tenure at Top US Advertisers, 2013-2023 (months)
- State of Generative AI Adoption in Marketing Initiatives, According to B2B and B2C CMOs and Executives Worldwide, Oct 2023 (% of respondents)
- Marketing/Communications Team Budget Strategy Around AI Tools in 2024, According to US CMOs, Oct 2023 (% of respondents)
