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UK Digital Wallets 2024: As More Consumers Turn to Apple Pay, PayPal, and Other Players, How Should Retailers Respond?

  • PDF Icon

    Report

  • April 2024
  • Region: United Kingdom
  • Emarketer
  • ID: 5980977

Digital wallets are gaining share of retail transactions in the UK as consumers seek secure and frictionless payment options, both in-store and online. Retailers that don’t offer digital options risk losing sales.

Key Question: Why should UK retailers respond to the surge in digital wallet adoption?

Key Stat: More than half (53%) of UK consumers have recently purchased products online using PayPal, and 30% have used Apple Pay.

Key Report Features:

  • 2 Exportable files for easy reading, analysis and sharing.
  • 6 Charts: Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  • Executive Summary
  • Digital wallets are gaining share of UK retail spending
  • Digital wallets are the fastest-growing online payment method
  • Digital wallets are also gaining share of in-store payments
  • How can retailers leverage the growth in digital wallets?
  • Sources
  • Media Gallery

Charts

  • PayPal and Apple Pay Are the Top Digital Wallets for Ecommerce Transactions in the UK
  • Digital Wallets Are Gaining Share of UK Spending, While Use of Plastic Cards and Cash Is Declining
  • Digital Wallets are Valued Most Because They Make It Easier and Quicker to Pay Online or In-Store
  • By 2027, Half of All Ecommerce Payments in the UK Will Be Made via a Digital Wallet
  • Adoption of Mobile Wallets for In-Store Point-of-Sale Payments Is Rising in the UK (millions of UK proximity mobile payment users, % change, and % of mobile phone users, 2022-2027)
  • ApplePay is the Most Popular Digital Wallet for In-Store Payments in the UK