Time-strapped social media marketers are using generative AI (genAI) to assist with various tasks, including brainstorming, data analysis, and storyboarding. But the tech faces potential problems and limitations, and human assistance and guidance remain key.
Key Question: How can marketers use genAI in their social media content creation practices, strategies, and workflows?
Key Stat: More than half (54.6%) of companies using genAI for content creation use it for social media, per the Fall 2023 CMO Survey.
Key Report Features:
- 2 Exportable files for easy reading, analysis and sharing.
- 4 Charts: Reliable data in simple displays for presentations and quick decision making.
- 7 Expert Perspectives: Insights from industry and company leaders.
Table of Contents
- Executive Summary
- Social media marketers aren’t shying away from genAI tools
- GenAI’s use by social media marketers is already widespread, especially for content creation
- GenAI is also being used for data analysis, influencer marketing, and paid social campaigns
- GenAI brings serious risks that marketers should consider
- Three takeaways for social media marketers
- Interviews
- Sources
- Media Gallery
Charts
- Marketers Are Using AI to Help Brainstorm, Create, and Edit Social Content
- Influencers Are Using GenAI for Sponsored Content
- Nearly Half of Companies Leveraging Generative AI Use It for Social Media Purposes
- The Majority of US Adults Think AI Will Further Fuel Online Misinformation
