A rundown of the top trends and takeaways for advertisers from public policy- and privacy-related conferences held in early April.
In early April 2024, the Interactive Advertising Bureau (IAB) held its annual Public Policy and Legal Summit, followed immediately by the International Association of Privacy Professionals (IAPP) Global Privacy Summit. This report reviews the top trends and takeaways for advertisers.
Key Question: What are the latest developments in privacy that advertisers need to know?
Key Stat: Sixteen states have now enacted comprehensive consumer privacy laws, five of which are currently in effect. As enforcement heats up, advertisers are being held to account on data used for targeting and measurement.
Key Report Features:
- 2 Exportable files for easy reading, analysis and sharing.
- 3 Charts: Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Executive Summary
- AI is top of mind for policymakers and privacy professionals
- State privacy enforcement has officially begun
- Legislators and regulators are working to fortify children’s privacy protections
- Sources
- Media Gallery
Charts
- Nearly Two-Thirds of US States Have Enacted or Introduced Privacy Laws
- US Adults Are Concerned About the Data Privacy Implications of AI
- Most US Adults Think Social Media Usage Is at Least Somewhat Harmful for Children/Teenagers
