Beach Umbrella Market Report and Forecast 2024-2032

Market Outlook

According to this report, the global beach umbrella market size reached a value of USD 482.41 million in 2023. Aided by the increasing popularity of beach vacations owing to their ability to relax mind and body and provide the much-needed respite, the market is projected to further grow at a CAGR of 5.0% between 2024 and 2032 to reach a value of USD 748.10 billion by 2032.

Beach umbrellas are essential accessories for providing shade and protection from the sun during beach outings. These umbrellas are designed to be portable, easy to set up, and durable, catering to the needs of beachgoers seeking comfort and protection from harmful UV rays. The rising awareness of the health risks associated with prolonged sun exposure, such as skin cancer and sunburns, is driving the demand for beach umbrellas globally.

The increasing consumer preference for outdoor recreational activities is a significant factor propelling the global beach umbrella market growth. With the rising disposable incomes and changing lifestyles, there has been a significant shift towards leisure and tourism activities, leading to a surge in demand for beach umbrellas. Additionally, the growing trend of beach vacations and tourism, particularly in coastal regions, is further contributing to the market growth.

The expanding applications of beach umbrellas in various settings, including resorts, hotels, and outdoor events, also play a significant role in propelling the beach umbrella market expansion. In the hospitality industry, beach umbrellas are essential for providing guests with comfortable outdoor experiences, enhancing customer satisfaction and attracting more tourists. The increasing number of beach resorts and hotels worldwide is driving the demand for high-quality beach umbrellas.

Moreover, the rising popularity of customised and stylish beach umbrellas is augmenting the market growth. Consumers are increasingly seeking beach umbrellas that not only provide shade but also enhance the aesthetic appeal of their beach setups. The availability of a wide range of designs, colours, and materials is catering to the diverse preferences of consumers, further boosting the market.

As per the global beach umbrella market analysis, the technological advancements in the manufacturing of beach umbrellas are also contributing to the market growth. The development of innovative materials that offer better UV protection, durability, and ease of use is driving the demand for beach umbrellas. Additionally, the increasing focus on sustainability and eco-friendly products is leading to the adoption of beach umbrellas made from recyclable and biodegradable materials.

The increasing consumer preference for outdoor recreational activities is a significant driver of the market. The rising disposable incomes and changing lifestyles have led to a surge in demand for leisure and tourism activities, propelling the demand for beach umbrellas. The rising popularity of beach vacations and tourism, particularly in coastal regions, is driving the demand for beach umbrellas. The increasing number of beach resorts and hotels worldwide is further boosting the market growth.

The growing awareness of the health risks associated with prolonged sun exposure, such as skin cancer and sunburns, is driving the demand for beach umbrellas. Consumers are increasingly seeking effective solutions to protect themselves from harmful UV rays during outdoor activities. The technological advancements in the manufacturing of beach umbrellas are contributing to the market growth. The development of innovative materials that offer better UV protection, durability, and ease of use is driving the demand for beach umbrellas while aiding the global beach umbrella market development.

The North American beach umbrella market is driven by the robust tourism and outdoor recreation industries. The region's well-established tourism infrastructure and the increasing number of beach resorts and hotels are propelling the demand for beach umbrellas. Additionally, the rising awareness of the health risks associated with sun exposure is further boosting the market growth. The European beach umbrella market is driven by the growing tourism industry and the increasing popularity of beach vacations. The region's focus on sustainability and the rising adoption of eco-friendly beach umbrellas are also contributing to the market growth. Moreover, the increasing disposable incomes and changing lifestyles are driving the demand for leisure and tourism activities, further augmenting the market growth.

Market Segmentation

The market can be divided based on product, material, canopy shape, distribution channel and region.

Market Breakup by Product

• Table Umbrella
• Tilting Umbrella
• Others

Market Breakup by Material

• Canvas
• Polyester
• Others

Market Breakup by Canopy Shape

• Round
• Octagonal
• Square
• Others

Market Breakup by Distribution Channel

• Hypermarkets/ Supermarkets
• Speciality Stores
• Online
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global beach umbrella market. Some of the major players explored in the report are as follows:

• Huifeng Umbrella Co.,Ltd
• Frankford Umbrellas
• Tommy Bahama R&R Holdings, Inc.
• Impact Canopies Canada Inc.
• East Coast Umbrella
• beachBUB USA
• The Umbrella Connection
• Ezpeleta División Comercial, S.L.U.
• Cape Cod Beach Chair Company, Inc.
• AMMSUN Industrial Group Limited
• Others