Mexico Flavoured Milk Market Report and Forecast 2024-2032

Market Outlook

According to this report, the Mexico flavoured market size reached a value of USD 1.76 billion in 2023. Aided by the increasing demand for dairy-based beverages and the growing applications of flavoured milk in various sectors, the market is projected to further grow at a CAGR of 8.6% between 2024 and 2032 to reach a value of USD 3.71 billion by 2032.

Flavoured milk, a dairy beverage enriched with flavours such as chocolate, strawberry, and vanilla, has gained substantial popularity among consumers of all age groups. This beverage combines the nutritional benefits of milk with appealing flavours, making it a preferred choice for a nutritious and tasty drink.

The increasing consumer preference for dairy-based beverages is driving the Mexico flavoured milk market growth. With the growing awareness of the health benefits associated with milk consumption, there has been a significant shift towards flavoured milk as a healthier alternative to sugary soft drinks. The presence of essential nutrients such as calcium, protein, and vitamins in flavoured milk further boosts its demand among health-conscious consumers.

Moreover, the expanding applications of flavoured milk in various sectors play a significant role in propelling the market. In the food and beverage sector, flavoured milk is used as a key ingredient in smoothies, shakes, and desserts. The rising trend of health and fitness has further contributed to the increasing popularity of flavoured milk, as it is often consumed as a post-workout recovery drink by athletes and fitness enthusiasts.

The growing trend of on-the-go consumption is another driving factor for the market. As consumers lead increasingly busy lifestyles, the demand for convenient and ready-to-drink beverages has surged. Flavoured milk, available in portable packaging, fits well into this trend, making it a popular choice among busy professionals and students, consequently driving up the Mexico flavoured milk market share.

In the fitness and wellness sector, flavoured milk is consumed as a post-workout recovery drink. The high protein content in milk aids in muscle recovery and growth, while the carbohydrates replenish energy levels. The increasing focus on health and fitness is driving the demand for flavoured milk among athletes and fitness enthusiasts.

The hospitality sector also benefits significantly from flavoured milk, which is served as a refreshing beverage in hotels, restaurants, and cafes. The growing trend of offering healthy and nutritious options in the hospitality sector is driving the adoption of flavoured milk. Additionally, flavoured milk is used in the preparation of various culinary dishes, adding richness and flavour to the recipes.

The retail sector plays a crucial role in the distribution of flavoured milk. Supermarkets, convenience stores, and online platforms offer a wide range of flavoured milk products to cater to different consumer preferences. The convenience and accessibility of these retail channels contribute to the widespread availability of flavoured milk, driving market growth.

As per the Mexico flavoured milk market analysis, Northern Mexico is a significant market for flavoured milk, characterised by the growing adoption of healthy beverages and the increasing emphasis on nutritional products. The region's focus on innovation and the presence of major dairy companies are driving the market growth. Cities such as Monterrey and Tijuana are leading the market in this region.

Market Segmentation

The market can be divided based on flavour type, packaging, distribution channel, and region.

Market Breakup by Flavour Type

• Chocolate
• Fruit
• Vanilla
• Coffee
• Hazelnut
• Others

Market Breakup by Packaging

• Paper Based
• Plastic Based
• Glass Based
• Metal Based
• Others

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Speciality Stores
• Convenience Stores
• Online
• Others

Market Breakup by Region

• Baja California
• Northern Mexico
• The Bajío
• Central Mexico
• Pacific Coast
• Yucatan Peninsula

Competitive landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in Mexico flavoured milk market. some of the major players explored in the report are as follows:

• Grupo Lala
• Ganaderos Productores de Leche Pura, S.A.P.I. de C.V (Alpura)
• Sigma Alimentos, S.A de C.V.
• NESTLÉ México, S.A. de C.V.
• Danone de México
• Hershey Mexico S.A. de C.V.
• Others