Europe B2B Mayonnaise Market Report and Forecast 2024-2032

Market Outlook

According to this report, the Europe B2B mayonnaise market size reached a value of USD 2.22 billion in 2023. Aided by increasing demand for convenience foods and the growing applications of mayonnaise in various food products, the market is projected to further grow at a CAGR of 4.0% between 2024 and 2032 to reach a value of USD 3.17 billion by 2032.

Mayonnaise, a versatile condiment made from oil, egg yolk, and vinegar or lemon juice, is widely used in the food sector. Its creamy texture and rich flavour make it a popular ingredient in sandwiches, salads, dressings, and sauces. The B2B mayonnaise market in Europe encompasses sales to food service providers, restaurants, hotels, and food manufacturers who use mayonnaise as a key ingredient in their products.

The increasing demand for convenience foods is driving the Europe B2B mayonnaise market growth. With the growing trend of busy lifestyles and the need for quick meal solutions, there has been a significant rise in the consumption of ready-to-eat and easy-to-prepare foods. Mayonnaise is a key ingredient in many of these convenience foods, enhancing their flavour and texture. The rising trend of quick service restaurants (QSRs) and fast food outlets is further propelling the demand for mayonnaise in the B2B sector.

The expanding applications of mayonnaise in various food products also play a significant role in propelling the market. In the food manufacturing sector, mayonnaise is used in a wide range of products, including salads, dressings, dips, and spreads. The growing demand for innovative and flavourful food products is driving the adoption of mayonnaise as a key ingredient. Additionally, the increasing use of mayonnaise in ethnic and gourmet cuisines is boosting the market growth.

Moreover, advancements in mayonnaise production technology are driving innovation and development in the market. The introduction of new formulations, such as low-fat, egg-free, and flavoured mayonnaise, has enhanced the product offerings and catered to the diverse preferences of consumers. These innovations enable food manufacturers to develop a wide range of mayonnaise-based products with improved taste and nutritional profiles. The growing adoption of advanced production technologies is driving the market growth and consequently driving up the Europe B2B mayonnaise market share.

The growing focus on healthy and clean label products is also contributing to the market growth. Consumers are increasingly seeking food products with natural ingredients and minimal additives. Mayonnaise manufacturers are responding to this trend by developing products with clean labels, free from artificial preservatives, colours, and flavours. The increasing emphasis on health and wellness is driving the demand for healthier mayonnaise options in the B2B sector.

Despite the introduction of various flavoured and innovative mayonnaise options, traditional mayonnaise continues to be favoured by consumers for its classic taste. The enduring popularity of traditional mayonnaise is driving its demand in the B2B market.

As per the Europe B2B mayonnaise market analysis, the regulatory environment plays a crucial role in shaping the market. Governments and regulatory bodies across Europe are actively supporting the development and distribution of high-quality and safe food products. Various regulations and standards, such as the European Food Safety Authority (EFSA) guidelines and the Food Information to Consumers (FIC) regulation, are promoting the use of safe and compliant ingredients in food manufacturing. These regulatory efforts are providing a favourable environment for the growth of market.

Market Segmentation

The market can be divided based on type, flavour type, packaging capacity, end use, and region.

Market Breakup by Type

• Egg B2B Mayonnaise
• Eggless B2B Mayonnaise

Market Breakup by Flavour Type

• Plain
• Flavoured

Market Breakup by Packaging Capacity

• Less than 1 Litres
• 1 to 10 Litres
• 10 to 20 Litres
• 20 Litres and Above

Market Breakup by End Use

• HoReCa
• Catering Companies
• Food Manufacturers
• Others

Market Breakup by Region

• United Kingdom
• Germany
• France
• Italy
• Others

Competitive landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in Europe B2B mayonnaise market. some of the major players explored in the report are as follows:

• Creative Foods Europe Limited
• Zafron Foods Ltd.
• Hiltfields Ltd.
• Sasco Sauces Ltd.
• Piquant Ltd.
• Freshpak Chilled Foods
• Olympic Oils Ltd.
• Kraft Heinz Company
• Unilever Plc
• Remia CV
• GYMA SAS
• AAK International
• Others