Global Bra Market Report and Forecast 2024-2032

Market Outlook

According to this report, the global bra market size reached a value of USD 31.93 billion in 2023. Aided by the rising trend of body positivity through choice of fashion, the market is projected to further grow at a CAGR of 5.5% between 2024 and 2032 to reach a value of USD 51.9 billion by 2032.

Bras are essential undergarments designed to provide support and shape to the breasts. Beyond their functional purpose, bras have evolved into fashion statements with a variety of styles, materials, and designs catering to different preferences and occasions. From everyday wear to specialized sports bras and luxury lingerie, the bra market encompasses a wide range of products that address both practical needs and aesthetic desires.

The increasing consumer preference for comfortable and well-fitted lingerie is driving the bra market growth. With the growing awareness of body positivity and self-care, there has been a significant shift towards choosing bras that offer both comfort and style, leading to a surge in demand for high-quality, diverse bra designs. Additionally, the rising trend of active lifestyles has further contributed to the increasing popularity of sports bras, which are essential for physical activities and sports.

The expanding applications of bras in various contexts also play a significant role in boosting the bra market share. In the fashion industry, bras are integral to a complete wardrobe, with designs ranging from seamless t-shirt bras to intricate lace bralettes. The healthcare sector recognizes the importance of post-surgical bras for patients recovering from breast surgery, emphasizing the functional importance of specialized bra designs. Moreover, the innovation in fabric technology and design, including moisture-wicking materials and wireless support, enhances the consumer experience and satisfaction.

Further, the growing demand for inclusive and diverse lingerie options has led to an increased focus on size inclusivity and custom-fit bras. Brands are increasingly recognizing the importance of catering to a broad spectrum of body types and preferences, promoting body positivity, and enhancing consumer loyalty through personalized shopping experiences enhancing the bra market size.

Consumers prioritize comfort and functionality in their lingerie choices, driving demand for bras that offer superior support without compromising on style. The trend towards athleisure and activewear has particularly bolstered the market for sports bras and wireless designs. The movement towards body positivity and self-acceptance has significantly influenced the lingerie market. Consumers are increasingly seeking bras that cater to a diverse range of body types, promoting inclusivity and confidence in personal style.

Innovations in fabric technology, such as moisture-wicking materials, breathable fabrics, and seamless construction, have enhanced the comfort and functionality of bras while driving the global bra market development. These advancements attract consumers seeking high-performance lingerie. The rise of e-commerce has revolutionized the market, offering consumers a wide range of options and the convenience of online shopping. Virtual fitting tools and personalized recommendations further enhance the online shopping experience. The athleisure trend, characterized by the blending of athletic and leisurewear, has driven demand for versatile bras that offer support during physical activities while being stylish enough for casual wear.

The growing consumer base in emerging markets presents significant opportunities for bra manufacturers. Companies can tap into these markets by offering affordable, high-quality lingerie options tailored to local preferences. The increasing consumer awareness of environmental issues drives the demand for sustainable and eco-friendly lingerie. Brands that prioritize sustainability in their product offerings and production processes can gain a competitive edge. The integration of technology in retail, such as virtual fitting rooms and AI-driven personalized recommendations, enhances the consumer shopping experience. Leveraging technology can help brands attract and retain customers.

The global bra market is set for significant growth in the coming years, driven by the rising demand for diverse and inclusive lingerie options, technological advancements in fabric and design, and the expanding e-commerce landscape. Brands that prioritize comfort, inclusivity, and sustainability while leveraging technological innovations are well-positioned to capitalize on the growth opportunities in this dynamic market. As consumers continue to seek high-quality, stylish, and functional bras, the market is expected to witness robust expansion.

Market Segmentation

The market can be divided based on type, style, raw material, distribution channel and region.

Market Breakup by Type

• Padded
• Non-Padded

Market Breakup by Style

• Sports Bra
• Nursing Bra
• Multiway Bra
• Adhesive or Stick-On Bra
• Others

Market Breakup by Raw Material

• Cotton
• Chiffon
• Silk
• Satin
• Polyester

Market Breakup by Distribution Channel

• Online
• Offline

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global bra market. Some of the major players explored in the report are as follows:

• JOCKEY International Inc.
• PVH Corp. (Calvin Klein)
• Hanesbrands Inc.
• Triumph Intertrade AG
• H & M Hennes & Mauritz AB
• Gap Inc.
• Chantelle
• Wolf Lingerie S.A.S.
• INTIMI India Limited (Amante)
• V.O.V.A.
• Others