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Ready-To-Drink (RTD) Tea Market Report and Forecast 2024-2032

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    Report

  • 142 Pages
  • June 2024
  • Region: Global
  • Expert Market Research
  • ID: 5982176

Market Outlook

According to this report, the global ready-to-drink (RTD) tea market size reached a value of USD 34.07 billion in 2023. Aided by the growing awareness regarding the health benefits of RTD tea, the market is projected to further grow at a CAGR of 5.8% between 2024 and 2032 to reach a value of USD 57.01 billion by 2032.

RTD tea is a pre-packaged, ready-to-consume tea beverage that requires no additional preparation. It is available in various flavours and types, including black, green, white, and herbal teas. Known for its health benefits, such as antioxidants and anti-inflammatory properties, RTD tea is a popular choice among health-conscious consumers. The convenience and accessibility of RTD tea make it a preferred beverage for on-the-go consumption, significantly driving its market growth.

The increasing consumer preference for healthy and convenient beverages is a major driver of the global ready-to-drink (RTD) tea market growth. With the rising awareness of the health benefits associated with tea consumption, there has been a significant shift towards RTD tea products. Consumers are increasingly opting for RTD tea as a healthier alternative to sugary soft drinks and carbonated beverages. Additionally, the growing trend of healthy lifestyles and fitness has further contributed to the increasing popularity of RTD tea, as it is perceived as a low-calorie and refreshing beverage.

The expanding applications of RTD tea in various regions also play a significant role in propelling the RTD tea market. In North America and Europe, the increasing demand for organic and natural RTD tea products is driving market growth. The availability of a wide range of flavours and formulations, including unsweetened and low-sugar options, caters to diverse consumer preferences. Moreover, the rising trend of functional beverages, which offer additional health benefits such as energy-boosting and stress-relief properties, is further augmenting the demand for RTD tea.

In the Asia-Pacific region, the traditional consumption of tea, coupled with the increasing urbanization and changing lifestyles, is driving the growth of the market. Countries such as China, Japan, and India, with their long-standing tea-drinking cultures, are witnessing a surge in demand for convenient and ready-to-consume tea products. The increasing disposable incomes and the growing influence of Western lifestyles are also contributing to the ready-to-drink (RTD) tea market expansion in this region.

The global market is also benefiting from the increasing investments in product innovation and marketing by key market players. Companies are focusing on introducing new flavours and formulations, such as herbal and fruit-infused teas, to attract a broader consumer base. The use of innovative packaging solutions, such as eco-friendly and sustainable packaging materials, is also gaining traction, driven by the growing consumer awareness of environmental issues.

Moreover, the rising popularity of e-commerce platforms and online retail channels is providing a significant boost to the global ready-to-drink (RTD) tea market share. The convenience of online shopping, coupled with the availability of a wide range of products and attractive discounts, is driving the demand for RTD tea. The increasing penetration of smartphones and the internet, particularly in emerging economies, is further augmenting the market growth.

As per the global ready-to-drink (RTD) tea market analysis, the growing awareness of the health benefits associated with tea consumption is driving the global RTD tea market. Consumers are increasingly opting for RTD tea as a healthier alternative to sugary soft drinks and carbonated beverages, propelling the market growth. The convenience and accessibility of RTD tea make it a preferred beverage for on-the-go consumption. The availability of various flavours and formulations caters to diverse consumer preferences, further driving the market growth. The increasing investments in product innovation and marketing by key market players are propelling the RTD tea market. Companies are introducing new flavours and formulations, such as herbal and fruit-infused teas, to attract a broader consumer base.

Market Segmentation

The market can be divided based on category, type, distribution channel and region.

Market Breakup by Category

  • Organic
  • Conventional

Market Breakup by Type

  • Herbal
  • Green Tea
  • Black Tea
  • Others

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Speciality Stores
  • Online Stores
  • Others

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global ready-to-drink (RTD) tea market. Some of the major players explored in the report are as follows:
  • Danone S.A.
  • Nestle S.A.
  • Starbucks Corporation
  • PepsiCo, Inc.
  • Keurig Dr Pepper Inc
  • The Coca-Cola Company
  • Harney & Sons Fine Teas
  • Snapple Beverage Corp
  • Unilever PLC
  • The Republic of Tea
  • Others

Table of Contents

1 Preface2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Ready-to-drink (RTD) Tea Market Analysis
8.1 Key Industry Highlights
8.2 Global Ready-to-drink (RTD) Tea Historical Market (2018-2023)
8.3 Global Ready-to-drink (RTD) Tea Market Forecast (2024-2032)
8.4 Global Ready-to-drink (RTD) Tea Market by Category
8.4.1 Organic
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Conventional
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Ready-to-drink (RTD) Tea Market by Type
8.5.1 Herbal
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Green Tea
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Black Tea
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global Ready-to-drink (RTD) Tea Market by Distribution Channel
8.6.1 Supermarkets and Hypermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Speciality Stores
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Online Stores
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Others
8.7 Global Ready-to-drink (RTD) Tea Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Ready-to-drink (RTD) Tea Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Ready-to-drink (RTD) Tea Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Ready-to-drink (RTD) Tea Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Ready-to-drink (RTD) Tea Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Ready-to-drink (RTD) Tea Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Danone S.A.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Nestle S.A.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Starbucks Corporation
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 PepsiCo, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Keurig Dr Pepper Inc
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 The Coca-Cola Company
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Harney & Sons Fine Teas
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Snapple Beverage Corp
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Unilever PLC
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 The Republic of Tea
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Ready-to-drink (RTD) Tea Market: Key Industry Highlights, 2018 and 2032
2. Global Ready-to-drink (RTD) Tea Historical Market: Breakup by Category (USD Billion), 2018-2023
3. Global Ready-to-drink (RTD) Tea Market Forecast: Breakup by Category (USD Billion), 2024-2032
4. Global Ready-to-drink (RTD) Tea Historical Market: Breakup Type (USD Billion), 2018-2023
5. Global Ready-to-drink (RTD) Tea Market Forecast: Breakup by Type (USD Billion), 2024-2032
6. Global Ready-to-drink (RTD) Tea Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7. Global Ready-to-drink (RTD) Tea Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8. Global Ready-to-drink (RTD) Tea Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Ready-to-drink (RTD) Tea Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Ready-to-drink (RTD) Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Ready-to-drink (RTD) Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Ready-to-drink (RTD) Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Ready-to-drink (RTD) Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Ready-to-drink (RTD) Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Ready-to-drink (RTD) Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Ready-to-drink (RTD) Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Ready-to-drink (RTD) Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Ready-to-drink (RTD) Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Ready-to-drink (RTD) Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Global Ready-to-drink (RTD) Tea Market Structure

Companies Mentioned

  • Danone S.A.
  • Nestle S.A.
  • Starbucks Corporation
  • PepsiCo, Inc.
  • Keurig Dr Pepper Inc
  • The Coca-Cola Company
  • Harney & Sons Fine Teas
  • Snapple Beverage Corp
  • Unilever PLC
  • The Republic of Tea

Methodology

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Table Information