Retailers with roots in China are still gaining share of ecommerce in Western Europe, despite concerns over their sustainability credentials.
As inflation persists in Western Europe, retailers with roots in China are gaining share of ecommerce sales. Their low prices, extensive variety of merchandise, gamified apps, and relentless advertising campaigns are proving appealing to cost-conscious consumers, even amid mounting concerns over their sustainability credentials and treatment of workers.
Key Question: What’s driving the success of Temu, Shein, AliExpress, and TikTok Shop in Western Europe, and how can local brands and retailers compete?
Key Stat: Shein, Temu, and Alibaba-owned AliExpress and Miravia had a combined 9% share of Spain’s ecommerce sales value in 2023 - up from 6% in 2022.
Here’s what’s in the full report:
- 2 Exportable files for easy reading, analysis and sharing.
- 6 Charts: Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Executive Summary
- Retailers with roots in China are making a push into Western Europe
- How should brands and retailers in Western Europe react?
- Sources
- Media Gallery
Charts
- AliExpress, Miravia, Shein and Temu Are Growing Their Combined Share of European Ecommerce
- As Temu and Shein Grow, Asian Shopping Apps Are Gaining Share of the European Download Market
- Temu and AliExpress Are Among the Top 10 Most-Visited Online Retailers in the UK
- All of the Growth in Western Europe's Fast-Fashion App Usage Is Coming From Shein and Temu
- AliExpress is the Third Most-Visited Retailer Website in Spain
- TikTok Is the Second-Most Popular Social Media Platform for Social Commerce Purchases
Companies Mentioned
- AliExpress
- Miravia
- Shein
- Temu
- TikTok
