This report describes and explains the electric kick scooter market and covers 2018-2023, termed the historic period, and 2023-2028, 2033F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.
The global electric kick scooter market reached a value of nearly $2.97 billion in 2023, having grown at a compound annual growth rate (CAGR) of 13.86% since 2018. The market is expected to grow from $2.97 billion in 2023 to $5.68 billion in 2028 at a rate of 13.83%. The market is then expected to grow at a CAGR of 12.79% from 2028 and reach $10.37 billion in 2033.
Growth in the historic period resulted from government support, increase in fuel prices, traffic congestion and air pollution, reduced cost of EV batteries and increasing demand for short-distance commutes. Factors that negatively affected growth in the historic period include infrastructure limitations and limited battery capacity.
Going forward, global population growth and urbanization, strict environmental regulations and emission requirements, restrictions on sales of petrol and diesel vehicles and rising disposable income will drive the market. Factors that could hinder the growth of the electric kick scooter market in the future include increasing cost of lithium, high costs and rising interest rates.
The electric kick scooter market is segmented by type into foldable/regular kick scooters, off-road / all-terrain and other types. The foldable/regular kick scooters market was the largest segment of the electric kick scooter market segmented by type, accounting for 65.47% or $1.94 billion of the total in 2023. Going forward, the off-road / all-terrain segment is expected to be the fastest growing segment in the electric kick scooter market segmented by type, at a CAGR of 15.76% during 2023-2028.
The electric kick scooter market is segmented by application into personal and rental. The personal market was the largest segment of the electric kick scooter market segmented by application, accounting for 84.44% or $2.5 billion of the total in 2023. Going forward, it is expected to be the fastest growing segment in the electric kick scooter market segmented by application, at a CAGR of 14.47% during 2023-2028.
The electric kick scooter market is segmented by battery type into sealed lead acid (SLA), lithium ion (Li-Ion) and other battery types. The lithium ion (Li-Ion) market was the largest segment of the electric kick scooter market segmented by battery type, accounting for 73.60% or $2.18 billion of the total in 2023. Going forward, it is expected to be the fastest growing segment in the electric kick scooter market segmented by battery type, at a CAGR of 18.34% during 2023-2028.
The electric kick scooter market is segmented by voltage into up to 24V, 24 V to 48V and more than 48 V. The 24 V to 48V market was the largest segment of the electric kick scooter market segmented by voltage, accounting for 54.17% or $1.61 billion of the total in 2023. Going forward, it is expected to be the fastest growing segment in the electric kick scooter market segmented by voltage, at a CAGR of 14.62% during 2023-2028.
The electric kick scooter market is segmented by end user into kids and adults. The adults market was the largest segment of the electric kick scooter market segmented by end user, accounting for 87.48% or $2.6 billion of the total in 2023. Going forward, it is expected to be the fastest growing segment in the electric kick scooter market segmented by end user, at a CAGR of 14.09% during 2023-2028.
North America was the largest region in the electric kick scooter market, accounting for 34.07% or $1.01 billion of the total in 2023. It was followed by Asia-Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the electric kick scooter market will be Asia-Pacific and Africa, where growth will be at CAGRs of 17.32% and 16.53% respectively. These will be followed by the Middle East and South America, where the markets are expected to grow at CAGRs of 15.75% and 13.42% respectively.
The global electric kick scooter market is fairly fragmented, with a large number of small players in the market. The top ten competitors in the market made up to 20.55% of the total market in 2022. Xiaomi Corporation was the largest competitor with a 4.01% share of the market, followed by Niu International with 3.24%, Lime with 2.85%, Jiangsu Xinri E-Vehicle Co. Ltd. with 2.77%, YADEA Technology Group Co. Ltd. with 2.75%, Bird Rides Inc. with 2.56%, Okai with 1.19%, Boosted USA with 0.48%, Segway Inc. with 0.37% and GOVECS AG with 0.32%.
The top opportunities in the electric kick scooter market segmented by phase will arise in the foldable/regular kick scooters segment, which will gain $1.64 billion of global annual sales by 2028. The top opportunities in the electric kick scooter market segmented by application will arise in the personal segment, which will gain $2.44 billion of global annual sales by 2028. The top opportunities in the electric kick scooter market segmented by end-user will arise in the adults segment, which will gain $2.42 billion of global annual sales by 2028. The top opportunities in the electric kick scooter market segmented by battery type will arise in the lithium ion (Li-Ion) segment, which will gain $2.88 billion of global annual sales by 2028. The top opportunities in the electric kick scooter market segmented by voltage will arise in the 24 V to 48V segment, which will gain $1.57 billion of global annual sales by 2028. The electric kick scooter market size will gain the most in the USA at $669.02 million.
Market-trend-based strategies for the electric kick scooter market include use of artificial intelligence (AI) to improve E-kick scooter safety, cutting-edge foldable electric kick scooters, product innovations with focus on high-performance E-kick scooters and smart technology, focus on strategic partnerships and collaborations for expanding product portfolio and geographic presence, launch of automatic charging stations and development of new factories with in-house battery manufacturing.
Player-adopted strategies in the electric kick scooter market include focus on launching new products to expand business, strengthening business operations through new product solutions, strengthening market position through strategic partnerships and expanding business capabilities through new product launches.
To take advantage of the opportunities, the analyst recommends the electric kick scooter companies to focus on integrating ai for enhanced safety and efficiency, focus on developing innovative solutions, focus on product innovations to enhance urban mobility solutions, focus on smart technology integration for enhanced usability, focus on implementing automatic charging stations, focus on vertical integration for sustainable growth, focus on fastest-growing off-road/all-terrain segment, focus on lithium-ion battery segment, expand in emerging markets, continue to focus on developed markets, focus on expanding distribution channels, focus on strategic partnerships for enhanced distribution channels, provide competitively priced offerings, focus on digital marketing channels, focus on geo-targeted marketing initiatives and focus on targeting the growing adults segment.
The global electric kick scooter market reached a value of nearly $2.97 billion in 2023, having grown at a compound annual growth rate (CAGR) of 13.86% since 2018. The market is expected to grow from $2.97 billion in 2023 to $5.68 billion in 2028 at a rate of 13.83%. The market is then expected to grow at a CAGR of 12.79% from 2028 and reach $10.37 billion in 2033.
Growth in the historic period resulted from government support, increase in fuel prices, traffic congestion and air pollution, reduced cost of EV batteries and increasing demand for short-distance commutes. Factors that negatively affected growth in the historic period include infrastructure limitations and limited battery capacity.
Going forward, global population growth and urbanization, strict environmental regulations and emission requirements, restrictions on sales of petrol and diesel vehicles and rising disposable income will drive the market. Factors that could hinder the growth of the electric kick scooter market in the future include increasing cost of lithium, high costs and rising interest rates.
The electric kick scooter market is segmented by type into foldable/regular kick scooters, off-road / all-terrain and other types. The foldable/regular kick scooters market was the largest segment of the electric kick scooter market segmented by type, accounting for 65.47% or $1.94 billion of the total in 2023. Going forward, the off-road / all-terrain segment is expected to be the fastest growing segment in the electric kick scooter market segmented by type, at a CAGR of 15.76% during 2023-2028.
The electric kick scooter market is segmented by application into personal and rental. The personal market was the largest segment of the electric kick scooter market segmented by application, accounting for 84.44% or $2.5 billion of the total in 2023. Going forward, it is expected to be the fastest growing segment in the electric kick scooter market segmented by application, at a CAGR of 14.47% during 2023-2028.
The electric kick scooter market is segmented by battery type into sealed lead acid (SLA), lithium ion (Li-Ion) and other battery types. The lithium ion (Li-Ion) market was the largest segment of the electric kick scooter market segmented by battery type, accounting for 73.60% or $2.18 billion of the total in 2023. Going forward, it is expected to be the fastest growing segment in the electric kick scooter market segmented by battery type, at a CAGR of 18.34% during 2023-2028.
The electric kick scooter market is segmented by voltage into up to 24V, 24 V to 48V and more than 48 V. The 24 V to 48V market was the largest segment of the electric kick scooter market segmented by voltage, accounting for 54.17% or $1.61 billion of the total in 2023. Going forward, it is expected to be the fastest growing segment in the electric kick scooter market segmented by voltage, at a CAGR of 14.62% during 2023-2028.
The electric kick scooter market is segmented by end user into kids and adults. The adults market was the largest segment of the electric kick scooter market segmented by end user, accounting for 87.48% or $2.6 billion of the total in 2023. Going forward, it is expected to be the fastest growing segment in the electric kick scooter market segmented by end user, at a CAGR of 14.09% during 2023-2028.
North America was the largest region in the electric kick scooter market, accounting for 34.07% or $1.01 billion of the total in 2023. It was followed by Asia-Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the electric kick scooter market will be Asia-Pacific and Africa, where growth will be at CAGRs of 17.32% and 16.53% respectively. These will be followed by the Middle East and South America, where the markets are expected to grow at CAGRs of 15.75% and 13.42% respectively.
The global electric kick scooter market is fairly fragmented, with a large number of small players in the market. The top ten competitors in the market made up to 20.55% of the total market in 2022. Xiaomi Corporation was the largest competitor with a 4.01% share of the market, followed by Niu International with 3.24%, Lime with 2.85%, Jiangsu Xinri E-Vehicle Co. Ltd. with 2.77%, YADEA Technology Group Co. Ltd. with 2.75%, Bird Rides Inc. with 2.56%, Okai with 1.19%, Boosted USA with 0.48%, Segway Inc. with 0.37% and GOVECS AG with 0.32%.
The top opportunities in the electric kick scooter market segmented by phase will arise in the foldable/regular kick scooters segment, which will gain $1.64 billion of global annual sales by 2028. The top opportunities in the electric kick scooter market segmented by application will arise in the personal segment, which will gain $2.44 billion of global annual sales by 2028. The top opportunities in the electric kick scooter market segmented by end-user will arise in the adults segment, which will gain $2.42 billion of global annual sales by 2028. The top opportunities in the electric kick scooter market segmented by battery type will arise in the lithium ion (Li-Ion) segment, which will gain $2.88 billion of global annual sales by 2028. The top opportunities in the electric kick scooter market segmented by voltage will arise in the 24 V to 48V segment, which will gain $1.57 billion of global annual sales by 2028. The electric kick scooter market size will gain the most in the USA at $669.02 million.
Market-trend-based strategies for the electric kick scooter market include use of artificial intelligence (AI) to improve E-kick scooter safety, cutting-edge foldable electric kick scooters, product innovations with focus on high-performance E-kick scooters and smart technology, focus on strategic partnerships and collaborations for expanding product portfolio and geographic presence, launch of automatic charging stations and development of new factories with in-house battery manufacturing.
Player-adopted strategies in the electric kick scooter market include focus on launching new products to expand business, strengthening business operations through new product solutions, strengthening market position through strategic partnerships and expanding business capabilities through new product launches.
To take advantage of the opportunities, the analyst recommends the electric kick scooter companies to focus on integrating ai for enhanced safety and efficiency, focus on developing innovative solutions, focus on product innovations to enhance urban mobility solutions, focus on smart technology integration for enhanced usability, focus on implementing automatic charging stations, focus on vertical integration for sustainable growth, focus on fastest-growing off-road/all-terrain segment, focus on lithium-ion battery segment, expand in emerging markets, continue to focus on developed markets, focus on expanding distribution channels, focus on strategic partnerships for enhanced distribution channels, provide competitively priced offerings, focus on digital marketing channels, focus on geo-targeted marketing initiatives and focus on targeting the growing adults segment.
Table of Contents
1 Executive Summary
6 Market Characteristics
7 Major Market Trends
8 Electric Kick Scooter Market - Macro Economic Scenario
9 Global Market Size and Growth
10 Global Electric Kick Scooter Market Segmentation
11 Electric Kick Scooter Market, Regional and Country Analysis
12 Asia-Pacific Market
13 Western Europe Market
14 Eastern Europe Market
15 North America Market
16 South America Market
17 Middle East Market
18 Africa Market
19 Competitive Landscape and Company Profiles
20 Other Major and Innovative Companies
23 Key Mergers and Acquisitions
24 Opportunities and Strategies
25 Electric Kick Scooter Market, Conclusions and Recommendations
26 Appendix
Executive Summary
Electric Kick Scooter Global Market Opportunities and Strategies to 2033 provides the strategists; marketers and senior management with the critical information they need to assess the global electric kick scooter market as it emerges from the COVID-19 shut down.Reasons to Purchase:
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market research findings.
- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis.
Description
Where is the largest and fastest-growing market for electric kick scooter? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The electric kick scooter market global report answers all these questions and many more.The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider electric kick scooter market; and compares it with other markets.
The report covers the following chapters:
- Introduction and Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type by battery type, by voltage, by application and by end user.
- Key Trends - Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Macro-Economic Scenario - The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the electric kick scooter market.
- Global Market Size and Growth - Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional and Country Analysis - Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.
- Market Segmentation - Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by type by battery type, by voltage, by application and by end user in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
- Regional Market Size and Growth - Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major and Innovative Companies Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking - Briefs on the financials comparison between major players in the market.
- Competitive Dashboard - Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions - Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Market Opportunities and Strategies - Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions and Recommendations - This section includes recommendations for electric kick scooter providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
1) by Type: Foldable/Regular Kick Scooters; Off-Road/All-Terrain Scooters; Other types2) by Battery Type: Sealed Lead Acid (SLA); Lithium Ion (Li-Ion); Other Battery Types
3) by Voltage: Up to 24V; 24V to 48V; More Than 48V
4) by Application: Personal; Rental
5) by End User: Kids; Adults
Key Companies Mentioned: Xiaomi Corporation; Niu International; Lime; Jiangsu Xinri E-Vehicle Co. Ltd.; YADEA Technology Group Co. Ltd.
Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; Italy; Spain; UK; Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; electric kick scooter indicators comparison.
Data Segmentation: Country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Xiaomi Corporation
- Niu International
- Lime
- Jiangsu Xinri E-Vehicle Co. Ltd.
- YADEA Technology Group Co. Ltd.
- Bird Rides Inc.
- Okai
- Boosted USA
- Segway Inc.
- GOVECS AG.
- Okinawa Autotech
- Hero Electric
- TAV Systems
- Australian Electric Motor Co.
- Yamaha Motor Co., Ltd.
- EMotorad
- Fujikom Co., Ltd.
- Electric Scooter Company
- SUNRA
- Wuxi Shenyun Technology Development Co., Ltd
- Pure Electric Limited
- Peugeot Motocycles
- ET Bikes.co.uk
- Zosh
- Red Electric
- emco electro scooters GmbH
- Velobike
- Lapierre
- Narbonne Loisirs
- ZID motorcycles
- Česká zbrojovka (ČZ a.s.)
- Crussis
- CSC Motorcycles
- X-OTO
- Aventon
- Blix
- Trek
- Vectrix Corporation
- Currie Technologies Inc
- Voltz
- Creditas
- Grin
- Careem
- Eveons Mobility LLC
- Zoom Electric Scooters
- EMX motors LLC
- Raya Auto
- Little App
- Go Electric SA
- KIRI EV
- Bajaj
- Skurtt Scooters LLC
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 318 |
Published | July 2024 |
Forecast Period | 2021 - 2031 |
Estimated Market Value ( USD | $ 2.97 Billion |
Forecasted Market Value ( USD | $ 10.37 Billion |
Compound Annual Growth Rate | 13.3% |
Regions Covered | Global |