Electric Kick Scooter Global Market Opportunities and Strategies to 2033

This report describes and explains the electric kick scooter market and covers 2018-2023, termed the historic period, and 2023-2028, 2033F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.

The global electric kick scooter market reached a value of nearly $2.97 billion in 2023, having grown at a compound annual growth rate (CAGR) of 13.86% since 2018. The market is expected to grow from $2.97 billion in 2023 to $5.68 billion in 2028 at a rate of 13.83%. The market is then expected to grow at a CAGR of 12.79% from 2028 and reach $10.37 billion in 2033.

Growth in the historic period resulted from government support, increase in fuel prices, traffic congestion and air pollution, reduced cost of EV batteries and increasing demand for short-distance commutes. Factors that negatively affected growth in the historic period include infrastructure limitations and limited battery capacity.

Going forward, global population growth and urbanization, strict environmental regulations and emission requirements, restrictions on sales of petrol and diesel vehicles and rising disposable income will drive the market. Factors that could hinder the growth of the electric kick scooter market in the future include increasing cost of lithium, high costs and rising interest rates.

The electric kick scooter market is segmented by type into foldable/regular kick scooters, off-road / all-terrain and other types. The foldable/regular kick scooters market was the largest segment of the electric kick scooter market segmented by type, accounting for 65.47% or $1.94 billion of the total in 2023. Going forward, the off-road / all-terrain segment is expected to be the fastest growing segment in the electric kick scooter market segmented by type, at a CAGR of 15.76% during 2023-2028.

The electric kick scooter market is segmented by application into personal and rental. The personal market was the largest segment of the electric kick scooter market segmented by application, accounting for 84.44% or $2.5 billion of the total in 2023. Going forward, it is expected to be the fastest growing segment in the electric kick scooter market segmented by application, at a CAGR of 14.47% during 2023-2028.

The electric kick scooter market is segmented by battery type into sealed lead acid (SLA), lithium ion (Li-Ion) and other battery types. The lithium ion (Li-Ion) market was the largest segment of the electric kick scooter market segmented by battery type, accounting for 73.60% or $2.18 billion of the total in 2023. Going forward, it is expected to be the fastest growing segment in the electric kick scooter market segmented by battery type, at a CAGR of 18.34% during 2023-2028.

The electric kick scooter market is segmented by voltage into up to 24V, 24 V to 48V and more than 48 V. The 24 V to 48V market was the largest segment of the electric kick scooter market segmented by voltage, accounting for 54.17% or $1.61 billion of the total in 2023. Going forward, it is expected to be the fastest growing segment in the electric kick scooter market segmented by voltage, at a CAGR of 14.62% during 2023-2028.

The electric kick scooter market is segmented by end user into kids and adults. The adults market was the largest segment of the electric kick scooter market segmented by end user, accounting for 87.48% or $2.6 billion of the total in 2023. Going forward, it is expected to be the fastest growing segment in the electric kick scooter market segmented by end user, at a CAGR of 14.09% during 2023-2028.

North America was the largest region in the electric kick scooter market, accounting for 34.07% or $1.01 billion of the total in 2023. It was followed by Asia-Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the electric kick scooter market will be Asia-Pacific and Africa, where growth will be at CAGRs of 17.32% and 16.53% respectively. These will be followed by the Middle East and South America, where the markets are expected to grow at CAGRs of 15.75% and 13.42% respectively.

The global electric kick scooter market is fairly fragmented, with a large number of small players in the market. The top ten competitors in the market made up to 20.55% of the total market in 2022. Xiaomi Corporation was the largest competitor with a 4.01% share of the market, followed by Niu International with 3.24%, Lime with 2.85%, Jiangsu Xinri E-Vehicle Co. Ltd. with 2.77%, YADEA Technology Group Co. Ltd. with 2.75%, Bird Rides Inc. with 2.56%, Okai with 1.19%, Boosted USA with 0.48%, Segway Inc. with 0.37% and GOVECS AG with 0.32%.

The top opportunities in the electric kick scooter market segmented by phase will arise in the foldable/regular kick scooters segment, which will gain $1.64 billion of global annual sales by 2028. The top opportunities in the electric kick scooter market segmented by application will arise in the personal segment, which will gain $2.44 billion of global annual sales by 2028. The top opportunities in the electric kick scooter market segmented by end-user will arise in the adults segment, which will gain $2.42 billion of global annual sales by 2028. The top opportunities in the electric kick scooter market segmented by battery type will arise in the lithium ion (Li-Ion) segment, which will gain $2.88 billion of global annual sales by 2028. The top opportunities in the electric kick scooter market segmented by voltage will arise in the 24 V to 48V segment, which will gain $1.57 billion of global annual sales by 2028. The electric kick scooter market size will gain the most in the USA at $669.02 million.

Market-trend-based strategies for the electric kick scooter market include use of artificial intelligence (AI) to improve E-kick scooter safety, cutting-edge foldable electric kick scooters, product innovations with focus on high-performance E-kick scooters and smart technology, focus on strategic partnerships and collaborations for expanding product portfolio and geographic presence, launch of automatic charging stations and development of new factories with in-house battery manufacturing.

Player-adopted strategies in the electric kick scooter market include focus on launching new products to expand business, strengthening business operations through new product solutions, strengthening market position through strategic partnerships and expanding business capabilities through new product launches.

To take advantage of the opportunities, the analyst recommends the electric kick scooter companies to focus on integrating ai for enhanced safety and efficiency, focus on developing innovative solutions, focus on product innovations to enhance urban mobility solutions, focus on smart technology integration for enhanced usability, focus on implementing automatic charging stations, focus on vertical integration for sustainable growth, focus on fastest-growing off-road/all-terrain segment, focus on lithium-ion battery segment, expand in emerging markets, continue to focus on developed markets, focus on expanding distribution channels, focus on strategic partnerships for enhanced distribution channels, provide competitively priced offerings, focus on digital marketing channels, focus on geo-targeted marketing initiatives and focus on targeting the growing adults segment.