Among subscription video streaming services, Amazon Prime Video has the highest share of ad-supported viewers, while Netflix has the lowest.
Amazon made an immediate impact with Prime Video’s new ad tier. Netflix and Disney+ will make sizable gains in ad-supported viewing, but most of their users will still choose their ad-free plans. YouTube and free streaming services feature growing audiences that will compete for ad dollars.
Key Question: What share of the viewers of various US subscription streaming services are ad-supported?
Key Stat: A full 80.0% of US Amazon Prime Video viewers will be ad-supported in 2024, a higher share than any other subscription streaming service.
Here’s what’s in the full report
- 2 Exportable files for easy reading, analysis and sharing.
Table of Contents
- Executive Summary
- Amazon shakes up ad-supported streaming
- The ad-supported video streaming market is getting more crowded
- Sources
- Media Gallery
Companies Mentioned
- Amazon Prime Video
- Peacock
- Paramount+
- Hulu
- Disney+
- Max
- Netflix
