The Global Liquid Dietary Supplements Market size is expected to reach $40.4 billion by 2031, rising at a market growth of 6.2% CAGR during the forecast period.
Folic acid is crucial for preventing neural tube and other birth defects. Liquid dietary supplements for pregnant women contain the recommended amount of folic acid, ensuring that pregnant women get the necessary amount to support their baby's development. Thus, the pregnant women segment procured 14.4% revenue share in the market 2023. Iron is essential for preventing anemia during pregnancy and supporting the increased blood volume needed to supply oxygen to the baby. Liquid dietary supplements for pregnant women often contain iron, helping to prevent iron deficiency anemia and support the health and well-being of both the mother and baby.
The increasing popularity of fitness and active lifestyles has increased the demand for nutritional supplements to support physical performance, muscle recovery, and overall well-being. Liquid supplements are convenient for athletes and fitness enthusiasts, as they can be easily incorporated into pre-and post-workout routines.
Additionally, E-commerce platforms operate 24/7, providing consumers round-the-clock access to liquid dietary supplements. This allows consumers to shop at their convenience without being restricted by store opening hours or location. Thus, because of the growth of e-commerce and online retailing, the market is anticipated to increase significantly.
However, higher retail prices may make liquid dietary supplements less accessible to certain consumer segments, particularly those with limited disposable income or those who rely on dietary supplements for essential nutrition. Reduced accessibility can hinder market penetration and limit the reach of liquid supplements to a broader consumer base. Thus, high production costs can slow down the growth of the market.
Folic acid is crucial for preventing neural tube and other birth defects. Liquid dietary supplements for pregnant women contain the recommended amount of folic acid, ensuring that pregnant women get the necessary amount to support their baby's development. Thus, the pregnant women segment procured 14.4% revenue share in the market 2023. Iron is essential for preventing anemia during pregnancy and supporting the increased blood volume needed to supply oxygen to the baby. Liquid dietary supplements for pregnant women often contain iron, helping to prevent iron deficiency anemia and support the health and well-being of both the mother and baby.
The increasing popularity of fitness and active lifestyles has increased the demand for nutritional supplements to support physical performance, muscle recovery, and overall well-being. Liquid supplements are convenient for athletes and fitness enthusiasts, as they can be easily incorporated into pre-and post-workout routines.
Additionally, E-commerce platforms operate 24/7, providing consumers round-the-clock access to liquid dietary supplements. This allows consumers to shop at their convenience without being restricted by store opening hours or location. Thus, because of the growth of e-commerce and online retailing, the market is anticipated to increase significantly.
However, higher retail prices may make liquid dietary supplements less accessible to certain consumer segments, particularly those with limited disposable income or those who rely on dietary supplements for essential nutrition. Reduced accessibility can hinder market penetration and limit the reach of liquid supplements to a broader consumer base. Thus, high production costs can slow down the growth of the market.
Driving and Restraining Factors
Drivers- Increasing health and wellness consciousness
- Growth of e-commerce and online retailing
- Growing prevalence of chronic diseases
- High production costs of liquid dietary supplements
- Significant regulatory compliance challenges
- Convenience and ease of consumption
- Rising focus on natural and organic ingredients
- Storage and transportation challenges
- Growing competition from traditional forms
Type Outlook
By type, the market is bifurcated into OTC and prescribed. In 2023, the OTC segment registered 70.7% revenue share in the liquid dietary supplements market. OTC offers a wide selection of liquid dietary supplements, including vitamins, minerals, herbal extracts, protein shakes, and specialty formulations.Ingredient Outlook
By ingredient, the market is categorized into vitamins & minerals, botanical, proteins & amino acids, and others. The botanicals segment covered 17.9% revenue share in the market in 2023. Botanical ingredients such as echinacea, elderberry, astragalus, and Andrographis are commonly used to support immune health and enhance the body's natural defenses against infections and illnesses.Application Outlook
Based on application, the market is classified into sports nutrition, bone & joint health, heart health, weight loss, immune health, digestive health, and others. The weight loss segment garnered 22.2% revenue share in the market in 2023. The rising prevalence of obesity and overweight issues worldwide has heightened the demand for effective weight management solutions.
End User Outlook
On the basis of end-users the market is divided into adults, geriatric, pregnant women, children, and infants. In 2023, the adults segment dominated the market with 46% revenue share. Liquid dietary supplements containing omega-3 fatty acids, phosphatidylserine, Ginkgo biloba, and other brain-boosting nutrients help support cognitive function and reduce the risk of age-related cognitive decline.Distribution Channel Outlook
Based on distribution channel, the market is segmented into hypermarkets/supermarkets, health & beauty retail stores, drug stores, and online pharmacies & e-commerce sites. The online pharmacies & e-commerce sites segment covered 23.5% revenue share in the market in 2023. Consumers can always purchase from the comfort of their homes through online retail platforms.Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region acquired 26% revenue share in the market. The rising middle-class population in many Asian countries has led to increased spending power and greater demand for health and wellness products, like dietary supplements.Recent Strategies Deployed in the Market
- May-2024: Quest Diagnostics Incorporated took over PathAI Diagnostics, a leading laboratory services company based in Memphis, TN. Through this acquisition, Quest Diagnostics would expedite the uptake of digital and AI pathology advancements for enhancing the quality, speed, and efficiency of diagnosing cancer and other illnesses.
- Feb-2024: Abbott Laboratories came into partnership with Fujirebio, a Japanese multinational biotechnology company. Through this partnership, Abbott Laboratories would create a research-only neurofilament-light chain (Nf-L) neurology biomarker assay for use with Abbott’s Alinity® i.
- Jan-2024: Neogenomics, Inc. came into partnership with ConcertAI LLC, a biotechnology research company. Through this partnership, Neogenomics, Inc. would advance broad-scale hematological research solutions for exploring real-world clinical practices and outcomes in hematological malignancies.
- Oct-2023: Qiagen N.V. came into partnership with Myriad Genetics, an American genetic testing and precision medicine company. Through this partnership, provide inventive services and products to pharmaceutical firms, facilitating the creation and launch of exclusive cancer tests for the U.S. clinical market, and supplying distributable companion diagnostic test kits worldwide.
- Feb-2023: Siemens Healthineers AG came into partnership with Unilabs, a leading diagnostic services provider. Through this partnership, Siemens Healthineers would improve Unilabs' laboratory operations, and throughput, and ensure clinical equivalence throughout its testing network.
List of Key Companies Profiled
- Amway Corporation
- Nordic Naturals, Inc.
- NOW Foods, Inc.
- Abbott Laboratories
- Bayer AG
- Pfizer, Inc.
- Nature's Bounty (Nestlé Health Science S.A.) (Nestle S.A.)
- Herbalife nutrition Ltd.
- Pharmavite LLC
- BASF SE
Market Report Segmentation
By Type- OTC
- Prescribed
- Vitamins & Minerals
- Botanical
- Proteins & Amino Acids
- Others
- Adults
- Geriatric
- Pregnant Women
- Children
- Infants
- Hypermarkets/Supermarkets
- Health & Beauty Retail Stores
- Drug Stores
- Online Pharmacies & E-Commerce Sites
- Sports Nutrition
- Bone & Joint Health
- Heart Health
- Weight Loss
- Immune Health
- Digestive Health
- Others
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Liquid Dietary Supplements Market by Type
Chapter 5. Global Liquid Dietary Supplements Market by Ingredient
Chapter 6. Global Liquid Dietary Supplements Market by End-user
Chapter 7. Global Liquid Dietary Supplements Market by Distribution Channel
Chapter 8. Global Liquid Dietary Supplements Market by Application
Chapter 9. Global Liquid Dietary Supplements Market by Region
Chapter 10. Company Profiles
Companies Mentioned
- Amway Corporation
- Nordic Naturals, Inc.
- NOW Foods, Inc.
- Abbott Laboratories
- Bayer AG
- Pfizer, Inc.
- Nature's Bounty (Nestlé Health Science S.A.) (Nestle S.A.)
- Herbalife nutrition Ltd.
- Pharmavite LLC
- BASF SE
Methodology
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