The Global DevOps Market size is expected to reach $37.1 billion by 2031, rising at a market growth of 18.3% CAGR during the forecast period.
With the rapid expansion of e-commerce, retail companies need to continuously update and enhance their digital platforms, websites, and mobile applications. Thus, the retail segment acquired 12.3% revenue share in the market 2023. DevOps practices enable continuous integration (CI) and continuous deployment (CD), allowing retailers to deploy new features, updates, and bug fixes rapidly to meet customer demands and stay competitive.
The major strategies followed by the market participants are acquisitions as the key developmental strategy to keep pace with the changing demands of end users. For instance, In May 2024, May IBM formed a partnership with Palo Alto Networks, a global cybersecurity leader, to deliver AI-powered security outcomes for customers. This strategic partnership brings significant industry-wide benefits, including advanced threat protection and automation, supported by Cortex XSIAM and watsonx, and enhanced by IBM Consulting. With this partnership, the company would accelerate security investments and innovations in critical areas such as data security, identity, and access management.
In January, 2023, Microsoft took over Fungible Inc., a provider of composable infrastructure designed to enhance networking and storage performance in datacenters using high-efficiency, low-power data processing units (DPUs). This acquisition underscores Microsoft's commitment to making long-term, differentiated investments in datacenter infrastructure. It aims to enhance a broad range of technologies and offerings by improving latency, increasing server density, optimizing energy efficiency, reducing costs, and offloading tasks.
Additionally, Microservices architecture breaks down monolithic applications into smaller, independent services that perform specific functions. Development teams can work independently on individual microservices because each function as a modular component. Therefore, the rise of microservices architecture is propelling the market’s growth.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions.
With the rapid expansion of e-commerce, retail companies need to continuously update and enhance their digital platforms, websites, and mobile applications. Thus, the retail segment acquired 12.3% revenue share in the market 2023. DevOps practices enable continuous integration (CI) and continuous deployment (CD), allowing retailers to deploy new features, updates, and bug fixes rapidly to meet customer demands and stay competitive.
The major strategies followed by the market participants are acquisitions as the key developmental strategy to keep pace with the changing demands of end users. For instance, In May 2024, May IBM formed a partnership with Palo Alto Networks, a global cybersecurity leader, to deliver AI-powered security outcomes for customers. This strategic partnership brings significant industry-wide benefits, including advanced threat protection and automation, supported by Cortex XSIAM and watsonx, and enhanced by IBM Consulting. With this partnership, the company would accelerate security investments and innovations in critical areas such as data security, identity, and access management.
In January, 2023, Microsoft took over Fungible Inc., a provider of composable infrastructure designed to enhance networking and storage performance in datacenters using high-efficiency, low-power data processing units (DPUs). This acquisition underscores Microsoft's commitment to making long-term, differentiated investments in datacenter infrastructure. It aims to enhance a broad range of technologies and offerings by improving latency, increasing server density, optimizing energy efficiency, reducing costs, and offloading tasks.
Cardinal Matrix - Market Competition Analysis
Based on the Analysis presented in the Cardinal Matrix; Microsoft Corporation and Google LLC are the forerunners in the DevOps Market. Companies such as Amazon.com, Inc., Broadcom, Inc., IBM Corporation are some of the key innovators in the Market. In April, 2024, IBM entered into an agreement to acquire HashiCorp, an American software company. With this acquisition, the company would aim to accelerate its growth and cross-selling opportunities through collaborations with Red Hat, watsonx, data security, IT automation, and consulting services.
Market Growth Factors
Businesses need to be flexible in today's competitive environment to react swiftly to shifts in the market and client expectations. Organizations may shorten the time it takes to provide new features and updates to the market by streamlining their software development and deployment processes with the help of DevOps principles.Additionally, Microservices architecture breaks down monolithic applications into smaller, independent services that perform specific functions. Development teams can work independently on individual microservices because each function as a modular component. Therefore, the rise of microservices architecture is propelling the market’s growth.
Market Restraining Factors
Implementing DevOps practices often requires upfront infrastructure, tools, and training investments. Organizations may need to procure or upgrade development and operations tools, invest in automation frameworks, and adopt cloud services or containerization platforms. Therefore, cost and budget constraints are hindering the growth of the market.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions.
Driving and Restraining Factors
Drivers- Increased demand for faster software delivery
- Rise of microservices architecture
- Increasing digital transformation worldwide
- Cost and budget constraints
- Complexity of integration and toolchain management
- Proliferation of DevOps tools and platforms
- Rising demand for enhanced operational efficiency
- Skill shortages and talent gap
- Security and compliance concerns
Services Outlook
The service segment is subdivided into professional services and managed services. In 2023, the professional services segment acquired 68.9% revenue share in the market. Professional services firms specializing in DevOps offer expert guidance and consultation to organizations at various stages of their DevOps journey.Deployment Mode Outlook
By deployment types, the market is divided into on-premise and cloud. The cloud segment procured registered 68.4% revenue share in the market in 2023. Cloud environments facilitate rapid deployment of DevOps tools, platforms, and infrastructure resources.Enterprises Size Outlook
Based on enterprise size, the market is bifurcated into large enterprises and small & medium enterprises. The small & medium enterprises segment attained 43.2% revenue share in the market in 2023. SMEs face intense competition in their respective markets. Adopting DevOps practices enhances their agility and responsiveness to market changes.
Vertical Outlook
By vertical, the market is categorized into telecom & IT, BFSI, retail, manufacturing, healthcare, energy & utilities, and others. The telecom & IT segment attained the43.5% revenue share in the market in 2023. Telecom and IT industries face intense competition and rapid technological advancements.Offering Outlook
On the basis of offering, the market is segmented into solutions and services. In 2023, the services segment attained 13.9% revenue share in the market. Many organizations lack the internal expertise and experience necessary to effectively implement DevOps practices and tools.Solution Outlook
The solution segment is further subdivided into monitoring & performance management, delivery & operations management, lifecycle management, analytics, and others. The monitoring & performance management segment recorded 42.9% revenue share in the market in 2023. Modern applications are often built using microservices architecture, containerization (e.g., Docker, Kubernetes), and cloud computing platforms.By Regional Analysis
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region generated 26.4% revenue share in the market. Asia Pacific has witnessed substantial growth in startups and technology-driven enterprises, particularly in countries like India, China, Singapore, and Australia.Recent Strategies Deployed in the Market
- May-2024: IBM formed a partnership with Palo Alto Networks, a global cybersecurity leader, to deliver AI-powered security outcomes for customers. This strategic partnership brings significant industry-wide benefits, including advanced threat protection and automation, supported by Cortex XSIAM and watsonx, and enhanced by IBM Consulting. With this partnership, the company would accelerate security investments and innovations in critical areas such as data security, identity, and access management.
- Apr-2024: IBM entered into an agreement to acquire HashiCorp, an American software company. With this acquisition, the company would aim to accelerate its growth and cross-selling opportunities through collaborations with Red Hat, watsonx, data security, IT automation, and consulting services.
- Apr-2024: Google revealed Gemini Cloud Assist, a generative artificial intelligence (AI) tool designed to automate a broader spectrum of tasks throughout the software development lifecycle. This includes troubleshooting applications on the Google Cloud Platform (GCP), providing performance enhancement and security improvement recommendations. Integrated with an existing publish and subscribe capability, Gemini Cloud Assist enables DevOps teams to use generative AI prompts to automate tasks that would traditionally require script development. Additionally, Gemini Cloud Assist can generate architecture configurations based on the deployed code.
- Jan-2024: Hewlett Packard Enterprise signed an agreement with Juniper Networks, Inc., a leader in AI-native networks. With this acquisition, the company aimed to enhance its portfolio by shifting towards higher-growth solutions and bolstering its high-margin networking business, thereby accelerating HPE’s strategy for sustainable, profitable growth.
- Nov-2023: Broadcom Inc. completed the acquisition of VMware, Inc., an American cloud computing and virtualization technology company. Through this acquisition, the Broadcom Software portfolio was combined with the VMware platform to provide critical infrastructure solutions to customers.
List of Key Companies Profiled
- Amazon.com, Inc.
- IBM Corporation
- Microsoft Corporation
- Hewlett Packard Enterprise Company
- Google LLC (Alphabet Inc.)
- Broadcom, Inc.
- Dell Technologies, Inc.
- Oracle Corporation
- Atlassian Corporation PLC
- Micro Focus International PLC (Open Text Corporation)
Market Report Segmentation
By Offering- Solution
- Monitoring & Performance Management
- Delivery& Operations Management
- Lifecycle Management
- Analytics
- Other Solution
- Services
- Professional Services
- Managed Services
- Cloud
- On-Premise
- Large Enterprises
- Small & Medium Enterprises
- Telecom & IT
- BFSI
- Retail
- Manufacturing
- Healthcare
- Energy & Utilities
- Others
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Global DevOps Market by Offering
Chapter 6. Global DevOps Market by Deployment Mode
Chapter 7. Global DevOps Market by Enterprise Size
Chapter 8. Global DevOps Market by Vertical
Chapter 9. Global DevOps Market by Region
Chapter 10. Company Profiles
Companies Mentioned
- Amazon.com, Inc.
- IBM Corporation
- Microsoft Corporation
- Hewlett Packard Enterprise Company
- Google LLC (Alphabet Inc.)
- Broadcom, Inc.
- Dell Technologies, Inc.
- Oracle Corporation
- Atlassian Corporation PLC
- Micro Focus International PLC (Open Text Corporation)
Methodology
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