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US Resale 2024: Online Resale Platforms Court High-Income Shoppers and Turn to AI Amid Slowing Growth

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    Report

  • April 2024
  • Region: United States
  • Emarketer
  • ID: 5982465

Revised US resale forecasts reflects a slowdown for the ecommerce-dominated market, as the cost of selling one-of-a-kind items online comes into focus.

The ecommerce-dominated resale market is facing a slowdown as platforms grapple with the mounting costs of selling one-of-a-kind items online. Major online resale platforms are responding by adjusting strategies to maximize order values and investing in technology to improve operational efficiencies.

Key Question: How can online resale platforms respond to weakened demand for secondhand goods?

Key Stat: In 2024, online resale revenues will surpass $80 billion, but this figure is more than $8 billion lower than previous forecasts.

Here’s what’s in the full report

  • 2 Exportable files for easy reading, analysis and sharing.
  • 7 Charts: Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  • Executive Summary
  • Softening demand will impact the trajectory of recommerce
  • Major online resale platforms are shifting their strategic focus
  • AI technology has the potential to revolutionize online resale
  • What can retailers learn from the maturing resale industry?
  • Sources
  • Media Gallery

Charts

  • Ecommerce Resale Will Resume Growth in 2024, but at a Slower Pace Than Previously Expected (billions in US ecommerce resale volume and % change in current vs. previous forecast, 2023-2027)
  • Online Resellers Are Grappling With Slowing Active Buyer Growth
  • Fashion Online Resale Will Grow at an Accelerated Rate and Make Up a Larger Share of Online Resale (billions in US fashion online resale platform sales, % change, and % of total ecommerce resale volume, 2023-2027)
  • Online Fashion Resale Will Increasingly Depend on Increased Spend per Buyer to Drive Growth (% change in US fashion online resale platform buyers vs. fashion online resale platform sales per buyer, 2023-2027)
  • The RealReal's Shift to Prioritizing More Expensive Merchandise Effectively Boosted Order Values (average order value worldwide on The RealReal, Q1 2022-Q4 2023)
  • Cost Optimization Strategies for 2024 According to US Retail CFOs, Oct 2023 (% of respondents)
  • 4 Way A Technology Will Impact Resale