Amazon will continue to gain market share, but new competition from Temu, Walmart, and other retailers could stunt future dominance.
Despite already dominating the US market, Amazon’s ecommerce sales are growing faster than those of its competitors in nearly every product category. But new threats from Temu, Walmart, and other players may challenge its reign in the coming years.
Key Question: What is the two-year outlook for Amazon’s US ecommerce business?
Key Stat: Amazon will capture more than 40% of US ecommerce sales in 2024.
Here’s what’s in the full report
- 3 Exportable files for easy reading, analysis and sharing.
- 10 Charts: Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Executive Summary
- How big will Amazon get?
- Amazon’s US ecommerce business returns to form
- How will Amazon’s ecommerce business evolve over the next two years?
- What do Amazon’s market share gains say about the competitive landscape?
- Media Gallery
Charts
- Amazon Will Surpass 40% of US Ecommerce Sales in 2024
- In 2023, Amazon's Sales Growth Outpaced the Market by the Largest Margin Since 2019
- Amazon's US Sales Growth Exceeded the Total Market by Over 5 Percentage Points in 5 Categories
- Amazon Will Continue to Grow Faster Than Most Leading Retailers, Aside From Walmart (billions in US ecommerce sales and % change, by company, 2024-2025)
- Health, Personal Care, and Beauty and Apparel, Footwear, and Accessories Will Play a Larger Role in Amazon's Ecommerce Business (category % of US Amazon retail ecommerce sales, 2023-2025)
- Amazon's Category Growth Mostly Aligns With the US Ecommerce Market (US Amazon vs. total ecommerce CAGR, by category, 2023-2025)
- Amazon's Largest Market-Share Gains Will Come From Categories It Already Dominates
- Amazon Will Struggle to Gain Share in Household Goods Categories
- Amazon Will Lose Market Share in Two Categories: Home Improvement and Auto and Parts
- Potential Threats to Amazon's Dominance
Companies Mentioned
- Amazon
- Temu
- Walmart
