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U.S. Complementary and Alternative Medicine Market Size, Share & Trends Analysis Report by Intervention (Traditional Alternative Medicine/Botanicals, Mind Healing), Distribution (Direct Sales, E-sales) by Region, and Segment Forecasts, 2024-2030

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  • 80 Pages
  • June 2024
  • Region: United States
  • Grand View Research
  • ID: 5982987
Description Jump to:
The U.S. complementary and alternative medicine market size is anticipated to reach USD 124.2 billion by 2030, growing at a CAGR of 23.9% from 2024 to 2030. The increasing prevalence of chronic health conditions such as diabetes, cardiovascular diseases, and cancer has led many individuals to seek alternative treatment options beyond conventional medicine. As per the Diabetes Research Institute’s National Diabetes Statistics Report 2022, diabetes is increasing at a fast rate in the U.S. Over 370 million individuals in the U.S. were diagnosed with diabetes, and more than 26.0 million people aged 65 or more registered prediabetes. CAM offers a variety of therapies and treatments that focus on improving overall well-being and quality of life, which appeals to individuals dealing with chronic health issues.

The rising application of the internet and social media for promoting and providing complementary and alternative medicine (CAM) services has bolstered the market. For instance, the Healing Company Ltd. offers energy healing techniques and remote healing therapies through teleconferencing or video calls. Various natural supplements and botanical products are easily accessible online to expand their market reach. Virtual reality and holographic technologies have shown promise in improving treatment methods and making them more widely available.

The increasing adoption of electronic methods is expected to enhance market growth by expanding the accessibility of various alternative treatments and supplements. Governments and regulatory bodies are making efforts to gather clinical evidence to support the incorporation of these techniques into mainstream medicine, aiming to boost the penetration rate of complementary and alternative medicine.

U.S. Complementary And Alternative Medicine Market Report Highlights

  • Traditional alternative medicine/botanicals dominated the intervention segment with around 34.7% revenue share in 2023 owing to the increasing interest among consumers in natural and holistic approaches to healthcare
  • The mind healing segment is expected to grow at the fastest CAGR from 2024 to 2030. The growth is attributed to the growing mental illness including anxiety and depression among people due to daily life routines and the rising acceptance of mental health issues in society
  • The direct sales segment held the largest revenue share in 2023, attributed to the growing AI marketing applications with significant traction
  • The e-sales distribution channel is anticipated to experience the fastest CAGR from 2024 to 2030
  • In October 2022, GI OnDemand partnered with Mindset Health and Trellus Health. Through these collaborations, GI OnDemand, a partnership between ACG and Gastro Girl, Inc., claimed to provide access to these resources for all members of GI OnDemand and the ACG across the nation including the U.S.

Why should you buy this report?

  • Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players worldwide.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

  • Market intelligence to enable effective decision-making
  • Market estimates and forecasts from 2018 to 2030
  • Growth opportunities and trend analyses
  • Segment and regional revenue forecasts for market assessment
  • Competition strategy and market share analysis
  • Product innovation listing for you to stay ahead of the curve
  • COVID-19's impact and how to sustain in these fast-evolving markets


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Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Segment Definitions
1.2.1. Intervention
1.2.2. Distribution
1.2.3. Estimates and forecasts timeline
1.3. Research Methodology
1.4. Information Procurement
1.4.1. Purchased database
1.4.2. GVR’s internal database
1.4.3. Secondary sources
1.4.4. Primary research
1.5. Information or Data Analysis
1.5.1. Data analysis models
1.6. Market Formulation & Validation
1.7. Model Details
1.7.1. Commodity flow analysis (Model 1)
1.7.2. Volume price analysis (Model 2)
1.8. List of Secondary Sources
1.9. List of Primary Sources
1.10. Objectives
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.2.1. Intervention outlook
2.2.2. Distribution outlook
2.2.3. Regional outlook
2.3. Competitive Insights
Chapter 3. U.S. Complementary and Alternative Medicine Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related/ancillary market outlook
3.2. Market Dynamics
3.2.1. Market driver analysis
3.2.2. Market restraint analysis
3.3. U.S. Complementary and Alternative Medicine Market Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.1.1. Supplier power
3.3.1.2. Buyer power
3.3.1.3. Substitution threat
3.3.1.4. Threat of new entrant
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Technological landscape
3.3.2.3. Economic landscape
Chapter 4. U.S. Complementary and Alternative Medicine Market: Intervention Estimates & Trend Analysis
4.1. Intervention Market Share, 2023 & 2030
4.2. Segment Dashboard
4.3. U.S. Complementary and Alternative Medicine Market by Intervention Outlook
4.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the Following
4.4.1. Traditional Alternative Medicine/Botanicals
4.4.1.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.1.2. Ayurveda
4.4.1.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.1.3. Apitherapy
4.4.1.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.1.4. Bach flower therapy
4.4.1.4.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.1.5. Naturopathic medicine
4.4.1.5.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.1.6. Traditional Chinese Medicine
4.4.1.6.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.1.7. Traditional Korean Medicine
4.4.1.7.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.1.8. Traditional Japanese Medicine
4.4.1.8.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.1.9. Traditional Mongolian Medicine
4.4.1.9.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.1.10. Traditional Tibetan Medicine
4.4.1.10.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.1.11. Zang Fu Theory
4.4.1.11.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.2. Mind Healing
4.4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.2.2. Autosuggestion
4.4.2.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.2.3. Hypnotherapy
4.4.2.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.2.4. Neuro-linguistic programming
4.4.2.4.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.2.5. Self-hypnosis
4.4.2.5.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.2.6. Spiritual mind treatment
4.4.2.6.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.2.7. Transcendental meditation
4.4.2.7.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.3. Body Healing
4.4.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.3.2. Acupressure
4.4.3.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.3.3. Acupuncture
4.4.3.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.3.4. Alexander Technique
4.4.3.4.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.3.5. Auriculotherapy
4.4.3.5.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.3.6. Autogenic Training
4.4.3.6.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.3.7. Chiropractic
4.4.3.7.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.3.8. Cupping Therapy
4.4.3.8.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.3.9. Kinesiology
4.4.3.9.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.3.10. Osteomyology
4.4.3.10.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.3.11. Osteopathy
4.4.3.11.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.3.12. Pilates
4.4.3.12.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.3.13. Qigong
4.4.3.13.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.3.14. Reflexology
4.4.3.14.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.3.15. Yoga
4.4.3.15.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.4. External Energy
4.4.4.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.4.2. Magnetic Therapy
4.4.4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.4.2.2. Bio-magnetic Therapy
4.4.4.2.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.4.2.3. Magnetic Resonance Therapy
4.4.4.2.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.4.3. Radonics
4.4.4.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.4.4. Reiki
4.4.4.4.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.4.5. Therapeutic touch
4.4.4.5.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.4.6. Chakra healing
4.4.4.6.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.5. Sensory Healing
4.4.5.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.5.2. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.5.3. Aromatherapy
4.4.5.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.5.4. Music therapy
4.4.5.4.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.5.5. Sonopuncture
4.4.5.5.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.5.6. Sound Therapy
4.4.5.6.1. Market estimates and forecasts 2018 to 2030 (USD Million)
Chapter 5. U.S. Complementary and Alternative Medicine Market: Distribution Estimates & Trend Analysis
5.1. Distribution Market Share, 2023 & 2030
5.2. Segment Dashboard
5.3. U.S. Complementary and Alternative Medicine Market by Distribution Outlook
5.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the Following
5.4.1. Direct Sales
5.4.1.1. Market estimates and forecasts 2018 to 2030 (USD Million)
5.4.2. E-sales
5.4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
5.4.3. Distance correspondence
5.4.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
Chapter 6. U.S. Complementary and Alternative Medicine Market: Distribution Estimates & Trend Analysis
6.1. Regional Market Share, 2023 & 2030
6.2. Segment Dashboard
6.3. U.S. Complementary and Alternative Medicine Market by Regional Outlook
6.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the Following
6.4.1. West
6.4.1.1. Market estimates and forecasts 2018 to 2030 (USD Million)
6.4.2. Midwest
6.4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
6.4.3. Northeast
6.4.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
6.4.4. Southwest
6.4.4.1. Market estimates and forecasts 2018 to 2030 (USD Million)
6.4.5. Southeast
6.4.5.1. Market estimates and forecasts 2018 to 2030 (USD Million)
Chapter 7. Competitive Landscape
7.1. Recent Developments & Impact Analysis, By Key Market Participants
7.2. Company/Competition Categorization
7.3. Vendor Landscape
7.3.1. List of key distributors and channel partners
7.3.2. Key customers
7.3.3. Key company heat map analysis, 2023
7.4. Company Profiles
7.4.1. Columbia Nutritional
7.4.1.1. Company overview
7.4.1.2. Financial performance
7.4.1.3. Product benchmarking
7.4.1.4. Strategic initiatives
7.4.2. Nordic Nutraceuticals
7.4.2.1. Company overview
7.4.2.2. Financial performance
7.4.2.3. Product benchmarking
7.4.2.4. Strategic initiatives
7.4.3. Ramamani Iyengar Memorial Yoga Institute
7.4.3.1. Company overview
7.4.3.2. Financial performance
7.4.3.3. Product benchmarking
7.4.3.4. Strategic initiatives
7.4.4. The Healing Company Ltd.
7.4.4.1. Company overview
7.4.4.2. Financial performance
7.4.4.3. Product benchmarking
7.4.4.4. Strategic initiatives
7.4.5. John Schumacher Unity Woods Yoga Centre
7.4.5.1. Company overview
7.4.5.2. Financial performance
7.4.5.3. Product benchmarking
7.4.5.4. Strategic initiatives
7.4.6. Pure encapsulations, LLC.
7.4.6.1. Company overview
7.4.6.2. Financial performance
7.4.6.3. Product benchmarking
7.4.6.4. Strategic initiatives
7.4.7. Herb Pharm
7.4.7.1. Company overview
7.4.7.2. Financial performance
7.4.7.3. Product benchmarking
7.4.7.4. Strategic initiatives
7.4.8. Mindset Health
7.4.8.1. Company overview
7.4.8.2. Financial performance
7.4.8.3. Product benchmarking
7.4.8.4. Strategic initiatives
7.4.9. MetaMe
7.4.9.1. Company overview
7.4.9.2. Financial performance
7.4.9.3. Product benchmarking
7.4.9.4. Strategic initiatives
List of Tables
Table 1 List of abbreviations
Table 2 U.S. complementary and alternative medicine market, by intervention, 2018-2030 (USD Million)
Table 3 U.S. complementary and alternative medicine market, by distribution, 2018-2030 (USD Million)
Table 4 U.S. complementary and alternative medicine market, by region, 2018-2030 (USD Million)
List of Figures
Figure 1 Market research process
Figure 2 Data triangulation techniques
Figure 3 Primary research pattern
Figure 4 Market research approaches
Figure 5 Value-chain-based sizing & forecasting
Figure 6 QFD modeling for market share assessment
Figure 7 Market formulation & validation
Figure 8 U.S. complementary and alternative medicine market: market outlook
Figure 9 U.S. complementary and alternative medicine competitive insights
Figure 10 Parent market outlook
Figure 11 Related/ancillary market outlook
Figure 12 Penetration and growth prospect mapping
Figure 13 U.S. complementary and alternative medicine market driver impact
Figure 14 U.S. complementary and alternative medicine market restraint impact
Figure 15 U.S. complementary and alternative medicine market: Intervention movement analysis
Figure 16 U.S. complementary and alternative medicine market: Intervention outlook and key takeaways
Figure 17 Traditional Alternative Medicine/Botanicals market estimates and forecasts, 2018-2030 (USD Million)
Figure 18 Ayurveda market estimates and forecasts, 2018-2030 (USD Million)
Figure 19 Apitherapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 20 Bach Flower Therapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 21 Naturopathic Medicine market estimates and forecasts, 2018-2030 (USD Million)
Figure 22 Traditional Chinese Medicine market estimates and forecasts, 2018-2030 (USD Million)
Figure 23 Traditional Korean Medicine market estimates and forecasts, 2018-2030 (USD Million)
Figure 24 Traditional Japanese Medicine market estimates and forecasts, 2018-2030 (USD Million)
Figure 25 Traditional Mongolian Medicine market estimates and forecasts, 2018-2030 (USD Million)
Figure 26 Traditional Tibetan Medicine market estimates and forecasts, 2018-2030 (USD Million)
Figure 27 Zang Fu Theory market estimates and forecasts, 2018-2030 (USD Million)
Figure 28 Mind Healing market estimates and forecasts, 2018-2030 (USD Million)
Figure 29 Autosuggestion market estimates and forecasts, 2018-2030 (USD Million)
Figure 30 Hypnotherapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 31 Neuro-linguistic Programming market estimates and forecasts, 2018-2030 (USD Million)
Figure 32 Self-hypnosis market estimates and forecasts, 2018-2030 (USD Million)
Figure 33 Spiritual Mind Treatment market estimates and forecasts, 2018-2030 (USD Million)
Figure 34 Transcendental Meditation market estimates and forecasts, 2018-2030 (USD Million)
Figure 35 Body Healing market estimates and forecasts, 2018-2030 (USD Million)
Figure 36 Acupressure market estimates and forecasts, 2018-2030 (USD Million)
Figure 37 Acupuncture market estimates and forecasts, 2018-2030 (USD Million)
Figure 38 Alexander Technique market estimates and forecasts, 2018-2030 (USD Million)
Figure 39 Auriculotherapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 40 Autogenic Training market estimates and forecasts, 2018-2030 (USD Million)
Figure 41 Chiropractic market estimates and forecasts, 2018-2030 (USD Million)
Figure 42 Cupping Therapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 43 Kinesiology market estimates and forecasts, 2018-2030 (USD Million)
Figure 44 Osteomyology market estimates and forecasts, 2018-2030 (USD Million)
Figure 45 Osteopathy market estimates and forecasts, 2018-2030 (USD Million)
Figure 46 Pilates market estimates and forecasts, 2018-2030 (USD Million)
Figure 47 Qigong market estimates and forecasts, 2018-2030 (USD Million)
Figure 48 Reflexology market estimates and forecasts, 2018-2030 (USD Million)
Figure 49 Yoga market estimates and forecasts, 2018-2030 (USD Million)
Figure 50 External Energy market estimates and forecasts, 2018-2030 (USD Million)
Figure 51 Magnetic Therapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 52 Bio-magnetic Therapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 53 Magnetic Resonance Therapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 54 Radionics market estimates and forecasts, 2018-2030 (USD Million)
Figure 55 Reiki market estimates and forecasts, 2018-2030 (USD Million)
Figure 56 Therapeutic Touch market estimates and forecasts, 2018-2030 (USD Million)
Figure 57 Chakra Healing market estimates and forecasts, 2018-2030 (USD Million)
Figure 58 Sensory Healing market estimates and forecasts, 2018-2030 (USD Million)
Figure 59 U.S. complementary and alternative medicine Market: Distribution movement Analysis
Figure 60 U.S. complementary and alternative medicine market: Distribution outlook and key takeaways
Figure 61 Aromatherapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 62 Music therapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 63 Sonopuncture market estimates and forecasts, 2018-2030 (USD Million)
Figure 64 Sound Therapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 65 U.S. complementary and alternative medicine Market: Regional movement Analysis
Figure 66 U.S. complementary and alternative medicine market: Regional outlook and key takeaways
Figure 67 West market estimates and forecasts, 2018-2030 (USD Million)
Figure 68 Midwest therapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 69 Northeast market estimates and forecasts, 2018-2030 (USD Million)
Figure 70 Southwest market estimates and forecasts, 2018-2030 (USD Million)
Figure 71 Southeast market estimates and forecasts, 2018-2030 (USD Million)

Companies Mentioned

  • Columbia Nutritional
  • Nordic Nutraceuticals
  • Ramamani Iyengar Memorial Yoga Institute
  • The Healing Company Ltd.
  • John Schumacher Unity Woods Yoga Centre
  • Pure encapsulations, LLC.
  • Herb Pharm
  • Mindset Health
  • MetaMe

Methodology

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Table Information

Report AttributeDetails
No. of Pages80
PublishedJune 2024
Forecast Period2023 - 2030
Estimated Market Value ( USD ) in 2023 $ 28.1 Billion
Forecasted Market Value ( USD ) by 2030 $ 124.2 Billion
Compound Annual Growth Rate23.9%
Regions CoveredUnited States
No. of Companies Mentioned9

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