Brands and marketers have an increasingly prominent presence at the annual technology, arts, and culture festival in Austin, Texas, which this year took place from March 8 to 16. This report breaks down the key topics that drew the most attention from attendees.
The annual festival in Austin, Texas, has expanded far beyond its roots in music and film. The impact of new technologies such as generative AI (genAI) on brands and marketing was a major theme this year, as a wave of rapid developments reverberate across industries.
Key Question: What were the most relevant trends for brands and marketers at Spring Fest ATX 2024?
Key Stat: Retail CEOs and management teams are most aligned in identifying genAI for personalized marketing and recommendation engines as a promising application of AI technology, at 46% and 50%, respectively, per First Insight.
Here’s what’s in the full report
- 2 Exportable files for easy reading, analysis and sharing.
- 4 Charts: Reliable data in simple displays for presentations and quick decision making.
- 1 Expert Perspective: Insights from industry and company leaders.
Table of Contents
- Executive Summary
- AI led among the top trending themes at Spring Fest ATX 2024
- AI dominated the conference portion of this year’s event
- The creator economy shows no signs of slowing down
- Brand marketers are putting community at the forefront to build long-term value
- Gen Alpha will exert a major influence on spending
- Spatial computing is the new metaverse, but with better use cases
- Insider Intelligence Interviews
- Sources
- Media Gallery
Charts
- AI Applications Holding the Most Promise According to US Retail CEOs vs. Managers
- Frequency With Which US Teens Use Select Social Media Platforms, Oct 2023 (% of respondents in each group)
- Connected Device Adoption Among US Children, 2024 (% of internet users)
- AR/VR Headset Shipments Worldwide, by Type, 2023 & 2027 (millions)
Interviewed for This Report
- Roxy Young - Reddit, Chief Marketing and Customer Experience Officer
