Singapore Wealth Management: HNW Investors 2024

This report sizes the opportunity within Singapore's wealth market and analyzes the investment preferences, service requirements, and portfolio allocations of its HNW investors. The report is based on the analyst's annual Global Wealth Managers Survey.

The Singapore HNW market is dominated by professional and high-earning males, while female HNWs and inheritors also represent a lucrative target market for wealth managers. In a highly competitive market such as this, advisory mandates have the highest demand, yet offering a multi-service proposition underpinned by a proven ability to demonstrate returns will be key to tapping into demand. A burgeoning appetite for robo-advice coupled with increasing demand for alternative investments provide arguably the most significant growth opportunities for wealth managers in the foreseeable future.

Scope

• Expats constitute 25.5% of the local HNW population. They represent an attractive target market thanks to their more complex service requirements.
• Robo-advice accounts for 16.4% of the Singaporean HNW portfolio and has strong current demand.
• Equities, cash, and property dominate the Singaporean HNW asset portfolio.

Reasons to Buy

• Understand Singapore’s HNW wealth market, including the investment preferences of HNW individuals.
• Develop and enhance your client targeting strategies using our data on HNW demographics and sources of wealth.
• Tailor your investment product portfolio to match current and future demand for different asset classes among HNW individuals.