Learn helpful techniques and shortcuts that will contribute to a quicker, more efficient workflow.
Adobe Illustrator is the industry standard for graphics, design, and typography. As with other Adobe Creative Cloud® software packages, it is readily available to anyone and easily operated on most computers today. But as a professional-level program, it was created for designers and others trained in its use. However, many in today’s offices and other workplaces have the opportunity and need to use it in marketing and promoting their businesses. This topic will explain Illustrator’s commonly used tools at a level the casual user can understand. The material will also show best practices to working with graphic files and preparing them for print, web, and other uses. Helpful techniques and shortcuts will be covered that will contribute to a quicker, more efficient workflow. Integrating various tools and demonstrating how they relate to each other and their use for common projects will also be covered. Time will be given to answering questions and particular issues participants wish to discuss.
Agenda
Illustrator File Formats
- Creating Your Own, Working With AI, PDF, and EPS
- Preparing and Saving for Print Uses, PDF Options
- Saving for Web: GIF, JPG, and PNG
- Creating and Editing Shapes
- Point Editing and Rounding Corners
- Working With Fills and Strokes
- Transforming and Aligning Shapes
Typography
- Basic Type Attributes: Point Size, Kerning, Leading, Tracking, etc.
- Paragraph Attributes: Aligning, Justifying, Indenting, Space After/Before, etc.
- Best Practices with Fonts: Serif, Sans-Serif, Decorative, Script, etc.
Working With Color
- CMYK, RGB, and Other Color Models
- PMS (Pantone Matching System) and Spot Colors
- Harmony Rules and Custom Swatches
Effects and Styles
- Creating and Modifying Effects
- Transparency and Blending Modes
- Multiple Fills and Strokes
Speakers
Daniel Johnson,
University Of North Georgia- Assistant Professor in digital art at the University of North Georgia
- Working digital artist in advertising, marketing, illustration, and film industries
- Presenter at a wide variety of conferences, webinars, and instructional institutions
- Adobe Certified Expert
- B.F.A. degree in Illustration, Brigham Young University
- Can be contacted at [external url] or [external url]
Who Should Attend
This live webinar is designed for business owners and managers, supervisors, associates, administrative professionals, sales and marketing professionals, and directors.
