Global Hotel Guest Feedback and Surveying Software Market Report 2024

The hotel guest feedback and surveying software market size has grown rapidly in recent years. It will grow from $1.48 billion in 2023 to $1.69 billion in 2024 at a compound annual growth rate (CAGR) of 14.7%. The growth can be attributed to heightened competition among hotels, the escalating significance of customer satisfaction and experience in the hospitality sector, the trend toward personalization, the increasing influence of online reviews, and the globalization of the hospitality industry.

The hotel guest feedback and surveying software market size is expected to see rapid growth in the next few years. It will grow to $2.96 billion in 2028 at a compound annual growth rate (CAGR) of 14.9%. The anticipated growth in the forecast period can be credited to the increasing integration of feedback and surveying software with hotel management systems, a surge in demand for real-time feedback solutions, the proliferation of boutique and lifestyle hotels, rising concerns regarding data security and privacy, and heightened awareness of the importance of guest satisfaction. Key trends expected in the forecast period include the adoption of Artificial Intelligence (AI) and Machine Learning (ML), the incorporation of voice and text analytics capabilities, integration with hotel management systems (HMS), and enhanced measures for data security and privacy.

The expansion of the hospitality industry is projected to drive the growth of the hotel guest feedback and surveying software market in the coming years. The hospitality industry encompasses businesses and services related to accommodation, food and beverage, entertainment, travel, and tourism. Its growth is fueled by factors such as increasing globalization, rising disposable incomes, and a growing demand for travel and leisure experiences. Hotel guest feedback and surveying software play a crucial role in enhancing the hospitality industry by providing hotels and resorts with valuable insights into guest satisfaction. This allows them to improve services, enhance guest experiences, and maintain high standards of quality and hospitality. For instance, in January 2023, according to a report by the American Hotel and Lodging Association, U.S. hotel demand increased by 11.1% in 2022 compared to 2021, with significant occupancy reaching 62.7%, a 9% increase from 2021. Consequently, the burgeoning hospitality industry is fueling the expansion of the hotel guest feedback and surveying software market.

Leading companies in the hotel guest feedback and surveying software market are prioritizing the development of technologically advanced solutions, such as real-time survey systems, to capitalize on market growth opportunities. Real-time survey systems are software platforms designed to collect immediate feedback, opinions, or data from individuals or groups. For example, in February 2023, Stay App, a Spain-based hotel technology solution provider, introduced Instant Feedback, a real-time survey solution. This solution allows hoteliers to gather feedback from guests between check-in and checkout, enabling prompt action on guest feedback to enhance their experiences before departure and prevent negative reviews from appearing on third-party websites.

In June 2023, Silver Lake Technology Management L.L.C. and Canada Pension Plan Investment Board (C.P.P. Investments) acquired Qualtrics L.L.C. for $12.5 billion. This acquisition positions Qualtrics as an independent, private company, leveraging its artificial intelligence-powered platform to help organizations worldwide deliver exceptional experiences and foster deep relationships with their customers and employees at scale. Qualtrics L.L.C. is a U.S.-based software company that provides software solutions for hotel and hospitality customer experience programs.

Major companies operating in the hotel guest feedback and surveying software market are Amadeus Hospitality Americas Inc., Medallia Inc., SurveyMonkey Inc., Shiji Group, BirdEye Inc., Mews Systems B.V., InMoment, Cendyn Corporation, Trustpilot Group Inc., TrustYou GmbH, Revinate Inc., Hotelogix Limited, Benbria Ltd, AskNicely Limited, CustomerGauge B.V., Clarabridge Inc., Flexkeeping Ltd, Olery B.V., Fellafeed Pvt, GuestRevu Pty Ltd., HelloShift Inc., Loopon AB, Mobius Vendor Partners Inc, Zonka Technologies Pvt. Ltd.

North America was the largest region in the hotel guest feedback and surveying software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hotel guest feedback and surveying software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the hotel guest feedback and surveying software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Hotel guest feedback and survey software are digital tools or platforms tailored to collect, manage, and analyze feedback from guests during their stay. These platforms empower hotels to glean valuable insights into guest experiences, satisfaction levels, preferences, and areas for improvement.

The primary categories of hotel guest feedback and survey software are cloud-based and on-premises. Cloud-based solutions are hosted and accessed via the internet, typically on remote servers maintained by third-party providers. This software finds application across various hotel types, including luxury, mid-range, business, resort, and boutique hotels, and is utilized by hotel owners, management companies, and chains.

The hotel guest feedback and surveying software market research report is one of a series of new reports that provides hotel guest feedback and surveying software market statistics, including hotel guest feedback and surveying software industry global market size, regional shares, competitors with a hotel guest feedback and surveying software market share, detailed hotel guest feedback and surveying software market segments, market trends and opportunities, and any further data you may need to thrive in the hotel guest feedback and surveying software industry. This hotel guest feedback and surveying software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The hotel guest feedback and surveying software market includes revenues earned by entities by providing services such as licensing, customization, branding, guest relationship management (GRM), and analytics and reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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