Global Women's Health App Market Report 2024

The women's health app market size has grown exponentially in recent years. It will grow from $3.8 billion in 2023 to $4.68 billion in 2024 at a compound annual growth rate (CAGR) of 23.1%. Historical growth can be attributed to increased awareness, a rise in internet penetration, changes in lifestyles, increased healthcare costs, and government initiatives.

The women's health app market size is expected to see exponential growth in the next few years. It will grow to $10.84 billion in 2028 at a compound annual growth rate (CAGR) of 23.4%. Forecasted growth can be attributed to personalization and customization, integration with wearable devices, telemedicine, and remote monitoring, a focus on mental health, and improvements in healthcare access and equity. Major trends in this forecast period include fertility tracking and pregnancy support, menopause management, community and social support features, data privacy and security enhancements, and evidence-based content and services.

The increasing adoption of smartphones is set to drive the expansion of the women's health app market in the coming years. Smartphones, which integrate computer functionalities with cellular capabilities, are witnessing growth due to ongoing technological advancements, reduced costs, the rise of digital services, and global urbanization trends. These devices empower women to access health information, monitor their health metrics, and utilize health apps at their convenience. Additionally, smartphones grant access to a wealth of educational resources such as articles, videos, podcasts, and online communities focused on women's health topics. For instance, data from ConsumerAffairs in March 2024 revealed a surge in smartphone ownership in the US, reaching 92% in 2023 from 86% in 2022. Furthermore, it was projected that American adults would spend over 4.5 hours daily on their mobile devices in 2024. Consequently, the increased adoption of smartphones is fueling the growth of the women's health app market.

Leading companies in this market are innovating by developing advanced products such as smart rings to cater better to customers' needs. Smart rings, compact wearable electronic devices blending mobile technology with convenient features, can monitor physical activity, steps, calories, and sleep patterns, assisting women in maintaining an active and healthy lifestyle. For example, in January 2024, Movano Health introduced the 'Evie' smart ring, the first of its kind tailored for women's health. The Evie Ring offers medical-grade health data translated into personalized insights via a mobile app. It aims to revolutionize women's health tracking with a female-centric design, specialized data interpretation, and AI-driven trend analysis.

In August 2021, Laboratory Corporation of America Holdings acquired Ovia Health, an undisclosed deal that will synergize both companies' strengths to expand reach, enhance content, and innovate approaches for promoting holistic women's health. Ovia Health, a digital health platform provider, brings valuable capabilities to this partnership.

Major companies operating in the women's health app market are Apple Inc., Fitbit Inc., Babylon Health, Emme Inc., DotDash, Gladstone International Ltd., Flo Health Inc., Withings Health Solutions, Nurx Inc., Peanut App Ltd., Natural Cycles Nordic AB, Wildflower Health, HelloBaby Inc., Rosy Wellness Inc., Clue Inc., Evvy Inc., Kindara Inc., Ava AG, Femtech Collective Inc., FertilityIQ, Kegg Inc., Tia Health, Glow Inc., Keela Health Inc., Maya Health Inc.

North America was the largest region in the women's health app market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the women's health app market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the women's health app market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A women's health app is a digital tool or application designed to assist women in tracking various aspects of their health, focusing on fertility tracking, menopause management, fitness, nutrition, mental well-being, and more. These apps aim to empower women by offering accessible, personalized, and convenient tools and resources to proactively manage their health.

The primary types of women's health apps include menstrual health, pregnancy monitoring, fertility monitoring, breastfeeding management, gynecological health, and others. Menstrual health apps help women track their menstrual cycles, symptoms, and overall reproductive health. These apps can be accessed through smartphones, tablets, and other devices. Women of various age groups, including adolescents, adults, and geriatrics, use women's health apps for a range of applications such as general healthcare and fitness, reproductive health, lifestyle management, disease management, and more.

The women’s health app market research report is one of a series of new reports that provides women’s health app market statistics, including the women’s health app industry global market size, regional shares, competitors with women’s health app market share, detailed women’s health app market segments, market trends, and opportunities, and any further data you may need to thrive in the women’s health app industry. This women’s health app market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The women's health app market includes revenues earned by entities providing services, such as period tracking, symptom monitoring, fertility predictions, health reminders, and pregnancy tracking. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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