Global Texture Paint Market Report 2024

The texture paint market size has grown strongly in recent years. It will grow from $12.27 billion in 2023 to $12.98 billion in 2024 at a compound annual growth rate (CAGR) of 5.8%. The growth observed in the historic period can be attributed to several factors, including the expansion of infrastructure projects driven by the rise in urban population, the growth in residential and commercial construction activities, and the increasing preference among consumers for personalized and unique interior designs. Additionally, the imposition of stringent regulations concerning volatile organic compound (VOC) emissions and the growing awareness of interior design principles have also contributed to this growth.

The texture paint market size is expected to see strong growth in the next few years. It will grow to $16.35 billion in 2028 at a compound annual growth rate (CAGR) of 5.9%. The anticipated growth in the forecast period can be attributed to several factors, including increasing consumer spending, rising environmental concerns, and a shift in consumer preferences toward sustainable products. Moreover, there is a growing demand for high-end customization in texture paints, coupled with evolving interior design trends and preferences. Noteworthy trends expected in the forecast period encompass advancements in formulation technology, the adoption of eco-friendly formulations to address environmental concerns, and the implementation of innovative application techniques to enhance efficiency and performance. Additionally, the digitalization of design processes and the integration of smart features in texture paints are anticipated to be significant trends shaping the market landscape.

The texture paint market is poised for growth, propelled by an increase in expenditure on home decoration. Home decoration involves enhancing the interior of living spaces through various design elements, such as furniture, accessories, colors, and arrangements, to create personalized and aesthetically pleasing environments. The uptick in spending on home decoration is driven by a growing interest in interior design and home aesthetics, the availability of affordable decor options, and a desire for personalized and comfortable living spaces. Texture paint plays a vital role in enhancing the aesthetic appeal of living spaces while offering durability and easy maintenance, thereby optimizing expenditure on interior design and long-term upkeep. For example, according to the Joint Center for Housing Studies of Harvard University, national spending on remodeling and renovation repairs for owner-occupied homes reached $485 billion in 2023, marking a 2.6% increase from 2022. This trend underscores the significant impact of increased expenditure on home decoration on the texture paint market.

Key players in the texture paint market are focusing on developing advanced formulation techniques to offer superior coloring solutions. These techniques involve integrating specialized ingredients and processes to enhance the performance and application of texture paints. For instance, DAP Global Inc. launched a new spray texture paint line with a 2in1 wall and ceiling for orange peel, knockdown, and popcorn textures in July 2023. The product features a patent-pending dispensing system with adjustability and consistent flow, ensuring an even, wide spray pattern. Advanced formulation techniques enable water-based formulas to offer a 30-minute paint-ready time, while the oil-based Orange Peel formula is ready in just five minutes.

In December 2023, Nippon Paint Holdings Co. Ltd. acquired Vibgyor Paints and Chemicals Pvt. Ltd. This acquisition aims to strengthen Nippon Paint's position in the Indian paint market, particularly in the industrial coatings segment, by expanding its portfolio and resources. Vibgyor Paints and Chemicals Pvt. Ltd. is an India-based industrial coatings manufacturer, including texture paints, enhancing Nippon Paint's ability to serve customers in the industrial sector and furthering its growth and market leadership in India.

Major companies operating in the texture paint market are Sherwin-Williams Company, PPG Industries, Sika AG, Akzo Nobel N.V., Wacker Chemie AG, Nippon Paint Holdings Co. Ltd., RPM International Inc., Axalta Coating Systems, Mapei Corporation, Kansai Paint Co. Ltd., Asian Paints Limited, Jotun A/S, Hempel A/S, Behr Process Corporation, Berger Paints India Limited, Dunn-Edwards Corporation, National Paints Factories Co. Ltd., Kelly-Moore Paints, Diamond Vogel, Crown Paints Ltd., Tnemec Company Inc., Al-Jazeera Factory For Paints Co., BEHRINGER Spezialtiefbau GmbH, Jenson And Nicholson Paints Private Limited, Andura Coatings DGH Manufacturing Ltd.

Asia-Pacific was the largest region in the texture paint market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the texture paint market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the texture paint market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Texture paint is a specialized decorative coating utilized on both interior and exterior surfaces to generate textured finishes. Infused with additives, it creates tactile variations, offering depth and visual intrigue. This type of paint serves to conceal imperfections, impart dimension to plain surfaces, and enhance aesthetic appeal.

The primary product categories of texture paint encompass interior, exterior, and other specialized variants. Exterior texture paint specifically targets the outer surfaces of structures or vehicles, shielding against weather elements such as rain, sun exposure, and temperature fluctuations. It employs diverse technologies such as water-based and solvent-based formulations, serving applications across residential, non-residential, and industrial sectors.

The texture paint market research report is one of a series of new reports that provides texture paint market statistics, including texture paint industry global market size, regional shares, competitors with a texture paint market share, detailed texture paint market segments, market trends, and opportunities, and any further data you may need to thrive in the texture paint industry. This texture market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The texture paint market consists of sales of textured wall coatings, decorative plasters, textured finishes, and specialized additives that help with enhancing surface texture, creating visual interest, providing durability, improving adhesion, and facilitating application. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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