Texture Paint Market Report 2026

The texture paint market size has grown strongly in recent years. It will grow from $13.6 billion in 2025 to $14.34 billion in 2026 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to growth in residential housing projects, rising renovation and remodeling activities, popularity of decorative wall finishes, availability of cost effective texture formulations, expansion of urban construction.

The texture paint market size is expected to see steady growth in the next few years. It will grow to $17.18 billion in 2030 at a compound annual growth rate (CAGR) of 4.6%. The growth in the forecast period can be attributed to increasing demand for premium interior aesthetics, growth in smart city construction, rising preference for durable wall coatings, innovation in eco friendly texture additives, expansion of commercial real estate projects. Major trends in the forecast period include rising demand for decorative interior wall finishes, growing adoption of texture paints to conceal surface imperfections, increasing use of water based texture paints, expansion of exterior texture paints in urban infrastructure, higher preference for customized aesthetic wall designs.

A rise in expenditure on home decoration is expected to propel the texture paint market going forward. Home decoration refers to enhancing and beautifying a living space's interior through various design elements, such as furniture, accessories, colors, and arrangements, to create a personalized and aesthetically pleasing environment. The increasing expenditure on home decoration is due to growing interest in interior design and home aesthetics, affordable decor options, and a desire for personalization and comfort in living spaces. Texture paint for home decoration enhances the aesthetic appeal of living spaces while providing durability and easy maintenance, ultimately optimizing expenditure on interior design and long-term upkeep. For instance, in January 2023, according to the Joint Center for Housing Studies of Harvard University, a US-based research center and think tank, national spending on remodeling and renovation repairs for owner-occupied homes reached $485 billion in 2023, marking a 2.6% increase from 2022. Therefore, a rise in expenditure on home decoration is driving the texture paint market.

Major companies operating in the texture paint market are focusing on developing advanced formulation techniques to provide better coloring solutions. Advanced formulation techniques involve integrating specialized ingredients and processes to enhance the performance and application of texture paints. For instance, in July 2023, DAP Global Inc., a US-based home repair and construction product manufacturer, launched a new spray texture paint line with a 2in1 wall and ceiling for orange peel, knockdown, and popcorn textures. The product offers a patent-pending dispensing system with adjustability and consistent flow, ensuring an even, wide spray pattern. The Aim tech technology allows for a 60-degree adjustable nozzle angle, providing flexibility in vertical, overhead, and hard-to-reach areas. Users can select from fine, medium, or heavy texture levels with a lock function for secure transport and storage. The line features advanced formulation techniques, with water-based formulas offering a 30-minute paint-ready time, while the oil-based Orange Peel formula is ready in just five minutes.

In December 2023, Nippon Paint Holdings Co. Ltd., a Japan-based paint and coating manufacturing company, acquired Vibgyor Paints and Chemicals Pvt. Ltd. for an undisclosed amount. The acquisition aims to strengthen Nippon Paint's position in the Indian paint market, particularly in the industrial coatings segment, by expanding its portfolio and resources, enhancing its ability to serve customers in the industrial sector, and furthering its growth and market leadership in India. Vibgyor Paints and Chemicals Pvt. Ltd. is an India-based industrial coatings manufacturer, including texture paints.

Major companies operating in the texture paint market are Sherwin-Williams Company, PPG Industries, Sika AG, Akzo Nobel N.V., Nippon Paint Holdings Co. Ltd., RPM International Inc., Mapei Corporation, Kansai Paint Co. Ltd., Asian Paints Limited, Jotun A/S, Hempel A/S, Behr Process Corporation, Berger Paints India Limited, Dunn-Edwards Corporation, National Paints Factories Co. Ltd., Kelly-Moore Paints, Diamond Vogel, Crown Paints Ltd., Al-Jazeera Factory For Paints Co., Jenson And Nicholson Paints Private Limited.

Asia-Pacific was the largest region in the texture paint market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the texture paint market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the texture paint market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The texture paint market consists of sales of textured wall coatings, decorative plasters, textured finishes, and specialized additives that help with enhancing surface texture, creating visual interest, providing durability, improving adhesion, and facilitating application. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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