Global Mixer Grinders Market Report 2024

The mixer grinders market size has grown steadily in recent years. It will grow from $13.19 billion in 2023 to $13.85 billion in 2024 at a compound annual growth rate (CAGR) of 5%. The growth observed in the historical period can be attributed to an increase in the number of residences, a rise in dependency on smart kitchen appliances, and the adoption of expensive premium residential mixer grinders.

The mixer grinders market size is expected to see strong growth in the next few years. It will grow to $17.1 billion in 2028 at a compound annual growth rate (CAGR) of 5.4%. Anticipated growth in the forecast period can be attributed to several factors, including a surge in consumer spending capacity, an increase in the number of food joints such as hotels and restaurants, and the prevalence of work-from-home and stay-at-home orders. Key trends expected in the forecast period include the incorporation of noise reduction technology, enhanced safety features, multi-functional designs, and the development of smart mixer grinders.

The increasing prevalence of remote work, or work-from-home (WFH) arrangements, is expected to significantly drive the growth of the mixer grinder market. WFH refers to performing job duties remotely from a personal residence, offering benefits such as improved work-life balance, cost savings, and flexibility. Mixer grinders are essential appliances for home cooking, providing convenience, efficiency, and versatility for various culinary tasks. This allows individuals to manage their professional responsibilities while minimizing the time spent in the kitchen. For instance, in April 2023, the U.S. Census Bureau reported a significant increase in the number of people working from home, which doubled from about 9 million (5.7% of the workforce) in 2019 to approximately 28 million (17.9% of the workforce) in 2021. This trend indicates a growing demand for home appliances such as mixer grinders that facilitate efficient home cooking.

Major companies in the mixer grinder market are focusing on innovative product developments. For example, military-grade jars are being introduced to offer enhanced durability, capable of withstanding kitchen mishaps and maintaining their condition without dents or damage. In October 2023, Bajaj, an India-based consumer appliances company, launched the Military Series Mixer Grinders, featuring DuraCut blades known for their durability and backed by a lifetime warranty. These grinders come in various wattages and vibrant colors, showcasing user-friendly functionalities and a modern design aesthetic.

In December 2022, V-Guard, an India-based consumer electronics company, acquired Sunflame Enterprises Private Ltd. for INR 6600 crore (approximately $78.91 million). This acquisition allows V-Guard to expand into the domestic kitchen appliances segment, leveraging Sunflame's established brand presence and extensive product portfolio to enhance its business and drive growth through synergies.

Major companies operating in the mixer grinders market are Panasonic Corporation, Koninklijke Philips N.V., Stanley Black & Decker Inc., Havells India Limited, TTK Prestige Limited, Crompton Greaves Consumer Electricals Ltd, Bajaj Electricals Limited, V-Guard Industries Limited, Orient Electric Limited, Preethi Kitchen Appliances Pvt. Ltd., Eveready Industries India Limited, Maharaja Whiteline, Stovekraft Pvt. Ltd., Singer India Limited, Kenstar Appliances, Usha International Limited, Boss Home Appliances, Maya Appliances Pvt Ltd, Wonderchef Home Appliances Pvt. Ltd., Sujata Appliances Pvt Ltd, Jaipan Industries Limited, Glen Appliances Pvt Ltd, Kanchan Appliances Pvt. Ltd., Rico Appliances Pvt. Ltd., Signora Care.

North America was the largest region in the mixer grinders market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mixer grinders market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mixer grinders market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Mixer grinders are kitchen appliances designed to blend, grind, and mix ingredients efficiently, providing versatility and convenience for a wide range of cooking tasks. Equipped with powerful motors and multiple speed settings, they streamline food preparation and are considered indispensable in modern kitchens.

The primary product types of mixer grinders are stand mixers and traditional mixers. A stand mixer is a countertop appliance featuring a stationary mixing bowl with a motorized mixer attachment. These products are distributed through various channels, including multi-brand stores, exclusive stores, online stores, and others. They cater to different end-users, such as residential consumers and commercial establishments.

The mixer grinders market research report is one of a series of new reports that provides mixer grinders market statistics, including mixer grinders industry global market size, regional shares, competitors with a mixer grinders market share, detailed mixer grinders market segments, market trends, and opportunities, and any further data you may need to thrive in the mixer grinders industry. This mixer grinders market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mixer grinders market consists of sales of juicer mixer grinders, heavy-duty mixer grinders, handheld mixer grinders, and multi-functional mixer grinders. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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